Join the DMA's Data Council on Thursday 8 September to hear how to square the circle between understanding data and understanding behaviour.

Lee Witherell, Founder, Wise Owl Marketing chairs this follow on to our July webinar.

You will hear from Tim Drye, MD at DataTalk and Liz Curry, business process manager for Comic Relief who was named Data IQ's Real Mail Marketer of the Year in 2013. They will shine a light on the dangers of using technology as it's available, without being sure you are capturing the most important aspects of a problem.

Joining the discussion will be CRM manager at B&Q, Danny Crowe. He will walk you through B&Q’s approach to improving their analytics and customer engagement strategy, and their strategy to stand out from the DIY crowd.

Shell's global head of CRM Sherine Yap will then talk about harnessing the power of data to create relevant and compelling personalised experiences.

You will learn:

  • The latest innovations in data analytics
  • How the best in class brands are leading the way
  • How to turn data to a strategic advantage

The morning will wrap up with a panel discussion on the future of analytics. Jonathan Carter, Managing Principal and Head of Customer Strategy at Acxiom will join us, so ensure to bring a pen and pad to note down all the pearls of wisdom our speakers will be passing around.

To view the full agenda, please click here.

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Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receieve 2 CPD points.

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08/09/2016, 08:30 - 11:00
41 Portland Place
United Kingdom

Tickets availability

Please get in touch for more information. Call us on 020 8614 0277 or email on

Event Information


London (W1B 1QH)

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