"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
The missing link between analysis and psychology: build deeper, more engaging and more profitable relationships with customers by understanding their behaviours and motivations.
Join the DMA's Data Council on Thursday 8 September to hear how to square the circle between understanding data and understanding behaviour.
Lee Witherell, Founder, Wise Owl Marketing chairs this follow on to our July webinar.
You will hear from Tim Drye, MD at DataTalk and Liz Curry, business process manager for Comic Relief who was named Data IQ's Real Mail Marketer of the Year in 2013. They will shine a light on the dangers of using technology as it's available, without being sure you are capturing the most important aspects of a problem.
Joining the discussion will be CRM manager at B&Q, Danny Crowe. He will walk you through B&Q’s approach to improving their analytics and customer engagement strategy, and their strategy to stand out from the DIY crowd.
Shell's global head of CRM Sherine Yap will then talk about harnessing the power of data to create relevant and compelling personalised experiences.
You will learn:
The morning will wrap up with a panel discussion on the future of analytics. Jonathan Carter, Managing Principal and Head of Customer Strategy at Acxiom will join us, so ensure to bring a pen and pad to note down all the pearls of wisdom our speakers will be passing around.
To view the full agenda, please click here.
London (W1B 1QH)