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The IDM's highly successful annual lecture has now become a series of three thought-leadership events

Our celebrated keynote speakers will explore the hottest topics in marketing
  • 7 March: Understanding Behavioural Economics with Richard Shotton, author of The Choice Factory
  • 13 March: GDPR: The Grey Areas featuring CACI’s Paul Winters, The Economist’s Steve Lok and PwC’s Fedelma Good
  • 27 March: AI: What Brands Need to Understand by IV.AI MD Neil Stubbings, who has worked for Amazon’s connected devices division, Spotify and Microsoft

All talks take place from 6pm to 8pm at DMA House in Central London, come along to dissect, debate and demystify the biggest issues facing our industry.

event information


Wednesday 7 March


Why understanding behavioural economics improves your marketing, by Richard Shotton, from his new book, The Choice Factory

Behavioural economics is the study of decision-making, and explains the reasons why people buy particular products and how the mind is unconsciously biased. Applying these insights to your marketing will improve it. This talk draws on research from Richard’s new book, The Choice Factory, and shows how brands can adapt their marketing to harness these biases.

Member £62 / Non-member £112 which includes the price of the book. Those booking free places must pay £10 if they would like to buy the book.

Tuesday 13 March
GDPR: The grey areas – with Paul Winters from CACI, Steve Lok from The Economist and, Fedelma Good from PwC UK

Marketers have to be GDPR-ready from 25 May but some areas are more difficult to interpret than others. How will the new law change things for brands, their agencies and suppliers? Hear expert opinion and discussion from noted experts The Economist’s Head of Martech & Ops Steve Lok, CACI’s MD Paul Winters, chaired by Director at PwC UK, Fedelma Good.

Member £52 / Non-member £102
Tuesday 27 March

AI: What Brands Need to Understand by IV.AI MD Neil Stubbings

AI is talked about as the new technology to disrupt all others. But how can AI practically apply to your business? Neil has worked for several companies at the cutting edge of AI, including Amazon’s connected devices division, Spotify and Microsoft before joining AI specialist business IV.AI in 2016.

Member £52 / Non-member £102

Book all three sessions: Member £125 / Non-member £240
book your place
Contact us on or +44 (0)20 8614 0255 if you would like to attend any one of these evenings.

We have a limited number of 10 free tickets for each event to give away to Fellow Members of the IDM. These places are offered first come, first serve so book now to reserve your place. Only one free place per Fellow permitted. 
This course was very useful and in a superb location. It broadened my knowledge on direct and digital marketing, especially as I am new to a role using these marketing methods. Definitely recommended.

Carla Owen,
Marketing Executive, The IET

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