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This Masterclass will explore how to:

  • Identify YOUR social media building blocks and challenges
  • Convince key stakeholders why it is important
  • Understand organisational transformation and how it differs from departmental deployment
  • Build a “plan” that will actually work
  • Use tools and measurements that will be vital to drive success and ROI and PROVE it


Course availability 

start location member non-member
DMA House (W1W 8SS) £350.00 £350.00

NB: Prices above subject to VAT.

event information

  • Why people have gravitated to social media and what it means.
  • How does this effect business?
  • How the buying process has changed.
  • How social media fits with other marketing activities.
Creating a strategy:
  • Developing the vision
  • Aligning stakeholders
  • Understanding barriers
  • What are the building blocks
  • Setting goals & objectives
  • Psychology not technology
  • Understanding the challenges
  • Creating manageable chunks
  • On brand
  • Tone of voice
  • Guidelines
  • Crisis plan
  • Safety first
  • Measurement
  • Choosing which networks to be on
  • Agility to change
  • Trial and error
  • Things you will need and why
  • Listening
  • Posting
  • URLs
  • Other tools
  • Reporting
  • Why social
  • The plan
  • Implementing
  • Saftey
  • Where
  • Help
Making it happen
  • First steps
  • What WILL go wrong
  • Dangers

Adam Gray, Co Founder, Digital Leadership Associates

Adam Gray has spent over 25 years in marketing, design and branding working for agencies large and small, before moving in to social media exclusively almost 10 years ago.

He has written the global bestselling book Brilliant Social Media (published by Pearson) and was Head of Client Social Media EMEA at Oracle where he worked across Europe, Middle East and Africa with some of the world’s highest profile companies helping them to set a social media vision and understand how they would need to implement it.

This gave him the opportunity to test the hypothesis he developed working with smaller businesses in his book on global organisations.

Adam has spoken for the ISMM,, CIPD, CIM, IOD as well as having worked with the British government and the governments of several foreign nations.

Last year Adam left Oracle to set up Digital Leadership Associates.

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

why attend
The course is aimed at mid to senior level managers, directors & C-Suite

Marketers should attend because it will usually be the marketing department who will have the task of “socialising” their communications and organisation.

Almost every week a new piece of research show yet greater swings towards the social media space. People’s behaviours, buying patterns, decision making processes and engagement is increasingly influenced by social media.

This course does not focus on technical techniques such as segmentation, attribution and measurement & ROI (although these will be covered) but instead has been created to equip the attendees with the tools, the facts and the confidence to go away and make lasting changes within their organisations.
Excellent course. Good mix of theoretical and practical examples. Will recommend

Paul Morris,
London Borough of Lambeth

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