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This Masterclass will explore how to:

  • Understand your personal value and identify the ways in which it can drive performance
  • Create your elevator pitch
  • Communicate and apply yourself at work
  • Network to supercharge your career
  • Spot opportunities and plan for the future 


Course availability 

start location member non-member
DMA House (W1W 8SS) £350.00 £350.00

NB: Prices above subject to VAT.

event information

Ambitious marketer on the path to leadership? This is the masterclass for you. Whatever point you’re at on the ladder a few small changes could ensure you’re ready to meet the inherent challenges as you move up.

Based on extensive research including insight from chief executives, directors and founders of businesses from across the marketing and advertising industries as well as the UK’s most vulnerable young people who have gone on to achieve remarkable success, this session explores how you can apply the principles of hacking to inform your personal and professional development.

Guided by Jack Lowman, author of Hack Yourself, and Mark Harris, a professional business coach for marketers, you will gain the insights you need to decide what kind of leader you’ll become and how to get there.

Not only that, you’ll also leave with a signed copy of Jack’s book.
Sessions covered during this masterclass include:

Gain access

Understand your personal value and how it can drive your performance. You’ll be guided through self-analysis by a professional life coach, giving you access to expert advice.
  • Manage your time
  • Identify your values and understand how they can transform your career – includes access to professional life coach
  • Purpose
  • Vision
  • Turning your strengths into super-strengths
  • Create your elevator pitch
Leak it

Communicate and apply yourself at work in a compelling way.
  • Personal promotional plan
  • Fix your bad communication habits
  • Digital duties

Make plans to enable others to supercharge you and your career.
  • Networking
  • Shared purpose
  • Hack days
Continually hack

Use simple techniques that will help you to continually improve your impact.
  • Spotting opportunities
  • Surprise and delight
  • Planning the months ahead 

Jack Lowman, Senior Head of Marketing, The Prince’s Trust

Jack Lowman is author and founder of Hack Yourself, the modern self-development book and training company.

He is also Senior Head of Marketing for the UK’s leading youth charity, The Prince’s Trust, and Trustee of The Graeme Robertson Trust that works to up-skill and support people into the creative industry.

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

Who should attend?
Co-ordinator/Executive/Manager or those not yet in a senior leadership role. 

Marketers should attend because this course is run by a senior marketer who has spent two years researching insight from chief executives, directors and founders of businesses across the marketing and advertising industries. He has also pooled knowledge from some of the UK’s most vulnerable young people who have gone on to achieve remarkable success – offering rare lessons in what it takes to unlock potential even within the toughest of circumstances.

The course gives practical advice and guidance, using real life marketing examples, to help delegates perform to the best of their ability and beyond. It is co-delivered by an experienced business coach, giving you rare access to an experienced coach to support your learning journey.

The topic is important because advanced soft skills, alongside crafted technical skills, are essential in order to enable individuals to fulfil their potential and successfully lead those around them. 
It's great to come to a course and get more than expected

Claire Hope,
Marketing Manager, Symantec

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