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The IDM Business Leadership Programme is especially designed for those who are seeking to gain or develop skills to deal with the complex nature of business leadership.

In the current economic climate it is vitally important for every leader to see the bigger picture of their organisation and to understand the impact they can have as one of its leaders. The programme is designed with this in mind, and provides participants with the maximum personal and business benefit from a minimum and realistic time investment.

The programme will focus on building the skills and self-knowledge to start and develop a successful career in business leadership.

The course will run over 5 days which will run 3 days plus 2 days over two months.

Find out more about the Programme

Target Audience

The Business Leadership programme is for those that want to:

  • Aspire to lead marketing or run a business division on client side, agency side or consultancies
  • Develop self-knowledge and build confidence
  • Learn how to influence and impact an organisation

The programme

This intensive and interactive programme focuses on:

  • Building your skills and self-knowledge to develop a career in business leadership
  • Being trained to see the bigger picture for an organisation
  • Gaining a coaching mentality to help guide those around you

CANDIDATE Requirements

The Business Leadership programme is for those that:

  • Have 5+ years business experience in a relevant and related field
  • Are in a Director, Account Director, Head of Department (CRM, Digital), Senior Partner or Manager role

Programme information


Part 1: Rethinking leadership in the age of the customer

Day One
Welcome and introduction to the course

Leadership 2020

  • The evolving face of leadership
  • The irresistible power of purpose
  • Enduring principles of leadership
  • The rise of followership
  • Quiet! The emergence of the introverted leader

The changing role of leaders in marketing today

  • The marketers’ dilemma
  • The rise and rise of the customer and the experience economy
  • A glimpse at tomorrow’s tech landscape
  • Step up, the marketing game-changer
Guest speaker: Discussion about changes in their customers’ expectations, the challenges they pose to the business and how marketing is rising to meet them.

Breakaway: Leading the creation of value - How to be a financially savvy marketing leader

  • The financial environment
  • The basics of financial management
  • Measuring financial performance
  • Accounting for people
  • Taxes: the bad news
  • Year-end procedures
  • Seeking investors
  • Preparing for exit
  • Breakaway/starting afresh
Day Two
Leading innovation to put the customer at the heart of the business
  • Myths and realities of innovation
  • Innovation 101: problems, levers, types, design thinking, faces and styles
  • The changemakers’ toolkit and how to use it to drive disruption
  • An innovators gallery: learning from case studies
Guest speaker: A discussion about their experience of innovating with, for and around their customers

Breakaway: Transform and perform - How to lead digital transformation to create a seamless customer experience
  • What digital transformation is and what makes it successful
  • What does it take to lead digital transformation
  • How to use data and digital technologies to transform the customers’ experience
  • Stepping through the digital transformation journey
Guest speaker: A discussion about their experience of digital transformation and how they met the challenges to reinvent the customers’ experience

Day Three
Marketing the marketing leader
  • Unleashing the e/intrapreneur in you
  • Designing your own leadership brand
  • Being your own Oprah: creating your media network
  • Preparing for launch: practical session to design your brand
Breakaway: Speak up and out - How to develop your leadership profile through conference speaking
  • Secure your opportunity
  • Create your content
  • Deliver with impact
  • Making it real: The presentation

Part 2: Developing yourself as a leader

Day Four
Understanding yourself as a leader
  • Situational leadership and knowing your strengths
  • Identify how leaders make the right and wrong choices when leading others
  • Develop the ability to analyse and select the correct style of leadership for a given situation
  • Have a deeper understanding of your own strengths and how to benefit from them
Day Five
Developing Key Leadership skills
  • Establishing and communicating your vision
  • Leading change
  • Developing skills in mentoring and coaching
  • Role playing and group exercise
At the end of the course you will have a clear personal development plan and will have the opportunity to be attached to a mentor to ensure that the outcomes of the programme are effectively embedded.

Guest speakers include:
Mike Berry F IDM
Steve Govey
John Scarrott
who should attend?
It is ideally suited for those who are leading or about to apply for positions leading marketing or running a business division on client side or stepping up to partnership and leadership roles in marketing agencies or consultancies. It will also suit those who are considering running their own businesses.

This intensive and highly interactive programme of activity will focus on developing self-knowledge and confidence alongside the skills and competencies required to manage and inspire others and achieve personal and business goals.

Delegates will be expected to have a minimum 5 years business experience in a relevant and related field. Typical roles will include:
  • Director
  • Account Director
  • Head of (for example CRM, digital, accounts)
  • Group Account Director
  • Senior Partner
  • Partner
  • Manager
Companies may send teams or individuals to encourage cross functional cooperation and development.

Debi Bester

Debi Bester is the Director of Creativity & Innovation at the Reinvention Works. She has won over 110 international awards, including Campaign BIG, Cannes Lion, New York Festivals and London International Awards.

She has also been the recipient of an Index on Censorship Poetry Prize from former Poet Laureate Ted Hughes and had her poetry published by the National Poetry Foundation, patrons of which include Spike Milligan. 

Danny Kalman FCIPD, Talent Management Consultant, Executive Coach, Speaker and Facilitator

Danny’s expertise is supporting organisations to adopt an inclusive talent management strategy. He works with companies to ensure they have the right people in the right place at the right time to maximise business results.
Danny was Director of Global Talent at Panasonic Corporation from 2008-2013. He was instrumental in the development and implementation of their global Talent Management’s policies and procedures. Danny was responsible for leading a more systematic approach in the identification and development of Panasonic’s key personnel. A key responsibility was to interview Managing Directors and their top team globally to discuss their strengths and development needs and then agree their career plan moving forward.
Prior to becoming Director of Global Talent Danny worked as the first non-Japanese HR Director of the company’s European operations. He was responsible for HR staff in 15 countries, worked closely with the Business Domains in Japan and was a Board Member of Panasonic Europe. 
Since April 2013 Danny has established his own talent management consultancy. He advises high profile companies on their talent strategies, is an ICF accredited coach, speaks regularly at conferences on talent management and has led leadership development programmes in Asia and South America. His extensive experience of working within a Japanese culture has led to him being appointed as a consultant with Deloitte, supporting the leadership development of their Japanese clients.
Danny is the co-author of a book on global talent management which was published by Wiley’s in October 2014. The book is called ‘Make Your People Before You make Your Product’ —using Talent Management to achieve competitive advantage in Global Organisations. His second book on inclusive talent management, co-authored with Steve Frost, was published by Kogan Page in July 2016. During the last 15 months Danny has had the opportunity to discuss with many global companies their policies on Diversity and Inclusion and as a result has gained many valuable insights. 

Residential Location

The location will be within the M25 in a 5-star hotel. The hotel will have state-of-the-art training suites and an area to relax. Breakfast, lunch and dinner will be provided during the week.

cost and dates
The course fee is £6,999+VAT per delegate to include all tuition, course notes and full board accommodation for the 5 days.

This 5 day programme will run as follows:
20 - 22 March 2017
8 - 9 May 2017
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