We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Challenge yourself to become a leader for the future

The world of marketing is in constant flux. From preparing for the upcoming GDPR, to managing increasingly fragmented customer journeys, to implementing new marketing automation tools, marketing departments are under more pressure than ever before. 

To be a marketing leader today requires remarkable adaptability, an acute knowledge of your customer, clear accountability and the ability to motivate and support teams effectively.  

Featuring some of the most inspiring speakers in the industry today, these two intensive new Programmes are designed to promote the personal and professional development of marketers to drive excellent marketing and authentic leadership at every level. 

Choose the right Programme for you

Marketing Leadership Programme

Ideally suited for those who are leading or about to apply for positions leading the marketing department or running a business division on the client side, or stepping up to leading roles in marketing agencies or consultancies. It will also suit those who are considering running their own businesses. A minimum of 5 years’ experience in a relevant and related field is recommended.

Marketing Management Programme

Designed for new managers or those about to apply for marketing and account management roles in marketing agencies or consultancies. A minimum of 2 years’ experience recommended.

To find out more select a Programme below, or if you would like to discuss your eligibility please get in touch by calling us on 0208 614 0255 or emailing

IDM Marketing Leadership Programme

The Marketing Leadership Programme is designed for those in marketing, advertising or communications who are on that most challenging of journeys: the leadership path. An essential overview of the key elements that will elevate your business acumen.

IDM Marketing Leadership Programme

IDM Marketing Management Programme

Intended for new and aspiring marketing managers this dynamic three-day Marketing Management Programme is designed to equip you with the essential skills you need to become a valued manager.

IDM Marketing Management Programme

Innovate YOU

Prepare yourself for an era of exponential change. With billions being invested in systems designed to model and persistently deliver optimal marketing campaigns across all channels and customer contact points, the question you need to ask yourself, as a marketing or data professional, is…

Where do I fit in?

Our qualifications and courses are designed to support personal innovation at every point in your career.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Solid, practical and varied training. All sessions delivered to a really high standard. I feel much more equipped with the necessary skills within the market place – would definitely recommend!

Claire Robinson,
Digital Marketing and Insights Manager, Vodafone

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

share on