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Content Marketing Strategy

This course will provide a comprehensive understanding of the components that make up a content strategy and the importance of creating a framework

Content Marketing Strategy

Content Marketing: The Complete Guide

Develop your marketing skills to build a content marketing approach in your marketing plan. Learn how to develop content strategy to help you engage with your customers, improve results and increase ROI.

Content Marketing: The Complete Guide

Copywriting for Digital

Learn the techniques to grab attention, drive traffic, convert sales, inspire loyalty and enhance reputations on this top-selling digital copywriting course

Copywriting for Digital

Copywriting for Social Media and Blogs

Attend this best-selling copywriting course and create compelling social media copy and blogs that engage, encourage shares, drive conversation and prompt action

Copywriting for Social Media and Blogs

Influencer Marketing

Influence is power…..but how to understand the power of Influence! How to implement an effective Influencer Marketing Strategy Why are Influencers so important for brands today and how to implement an effective Influencer strategy

Influencer Marketing

Writing for Content Marketing

This workshop provides training aimed at those tasked with writing digital content for their brand or organisation, whether it be for their website, blog, mobile, email, social media or any other digital platform.

Writing for Content Marketing

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

It’s a fantastic experience that leaves you feeling inspired and motivated. If anyone is looking to start a career in marketing, I strongly advise coming to the IDM.

Lucy Brown,
Marketing Assistant, Car Loan 4U

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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