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You will learn to:

  • Identify and understand the elements of a successful content marketing strategy
  • Evaluate your current content and the role of your website
  • Develop  an effective and workable content strategy and content calendar
  • Create engaging content that has value for your audience
  • Measure and demonstrate the success of your content marketing acitivity

Course availability 

Sorry, there are currently no bookable dates. Please check back later.

Course information


Why valuable content is the focus of all effective marketing today

  • The age-old business development challenge
  • 3 factors transforming buying behaviour today
  • The new buyer mentality
  • How successful companies are marketing themselves today
  • Why buyers prefer valuable content
  • Examples of best practice from Valuable Content Award winners around the world
  • Why great content matters

The principles behind content marketing that works

  • What we mean by content marketing
  • 5 vital things that every business needs and valuable content delivers
  • Guiding principles for your content; a new mantra for your marketing
  • The importance of a bigger story
  • Content for every step of the sales process
  • Overcoming objections to content marketing

Your content marketing universe

  • How great content makes the digital universe go around
  • Joining up blogging with social media, email marketing, SEO and traditional marketing techniques such as PR, advertising and direct sales
  • The role of your business website and how to get it right
  • Stock and flow and the 80:20 content rule
  • Written, audio, visual, video – which format, where and when?

How to create your content strategy, step-by-step

  • What is a content strategy? What is not a content strategy?
  • Making it happen: 7 steps to success
  • Plan like a publishing pro with a content calendar
  • Picking the right team
  • Tracking and measuring success
  • And continue – how to feed the content creation monster

Creating valuable content – tips and techniques

  • What to write about
  • How to produce engaging content
  • Help with headlines
  • Making time for writing
  • Supporting the experts in your business

How valuable is your website and content now?

  • A diagnostic for your current website and content
  • Planning a clear path for improvement to put into action back in the workplace
who should attend?

This course is designed for marketers from junior executives to business leaders. The principles of valuable content marketing have resonance and application at all levels, in all industries.

If you want to learn how to harness the opportunities that content marketing offers, then this course is for you.

Once you enrol onto ‘Content Marketing’ course you will receive the ‘DMA Copywriting Guide’.
The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.



Tim Tucker

Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London. 

Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government’s Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK’s leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.



The course gave real practical examples that showed what we could practically do.

Louise Haythornwaite,
Kingston College

Very useful, I learnt loads in just one day!

Joe Phillip,
Space Promotions

Provided useful advice and templates to take back into my workplace, kept it simple and to the point. So much valuable info. Great day.

Jodie Whitter,
Online Marketing Executive, Whitbread Group PLC

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