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Briefing and Evaluating Creative Work

The secret to producing great creative work that is relevant, gets noticed and gets results lies in the briefing process. Discover how to craft a brilliant brief and proposition, and confidently evaluate what the creative team produce

Briefing and Evaluating Creative Work

Content Marketing: The Complete Guide

Develop your marketing skills to build a content marketing approach in your marketing plan. Learn how to develop content strategy to help you engage with your customers, improve results and increase ROI.

Content Marketing: The Complete Guide

Copywriting for Digital

Learn the techniques to grab attention, drive traffic, convert sales, inspire loyalty and enhance reputations on this top-selling digital copywriting course

Copywriting for Digital

Copywriting for Not-for-Profit

Get better results from your fundraising copy with a complete set of ideas, approaches, methods and drivers, proven to be effective in the not-for-profit sector

Copywriting for Not-for-Profit

Copywriting for Social Media and Blogs

Attend this best-selling copywriting course and create compelling social media copy and blogs that engage, encourage shares, drive conversation and prompt action

Copywriting for Social Media and Blogs

Copywriting for Web and Email

Master the skills to produce effective web and email copy that attracts, informs, entertains, retains, interacts with, and drives response from a digital audience

Copywriting for Web and Email

Copywriting Masterclass

Understand and apply the advanced techniques and drivers that help you plan, write and review copy that really engages, persuades and sells - whatever the medium

Copywriting Masterclass

Copywriting: an Introduction

Get the theory, gain the hands-on practice and leave with the skills and the blueprint to confidently write or brief online and offline copy that persuades and sells

Copywriting: an Introduction

Digital Copywriting: Essentials

A dynamic mix of copywriting theory and practical exercises to introduce and apply the basic principles of successful copywriting to webpages, emails and social media.

Digital Copywriting: Essentials

Writing for Content Marketing

This workshop provides training aimed at those tasked with writing digital content for their brand or organisation, whether it be for their website, blog, mobile, email, social media or any other digital platform.

Writing for Content Marketing

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

A really thought-provoking experience that I look forward to taking back to work

Hugo Russell,
Marketing Coordinator-Online. Hogg Robinson Group

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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