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Compliance for Fundraisers

Charities are in the firing line about their methods of targeting existing and potential donors and they need to ensure they comply with data protection law, the requirements of the Information Commissioner’s Office and new Fundraising Regulator.

Compliance for Fundraisers

Conversion Rate Optimisation (CRO)

A packed, hands-on, one-day course that takes you from first principles to the advanced conversion techniques that will help you convert more of your web visitors into customers

Conversion Rate Optimisation (CRO)

Customer Acquisition

Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business

Customer Acquisition

Customer Insight

Understand how to develop, analyse, and turn customer insight into actions that create value both for your business, and for your customers

Customer Insight

Customer Retention

Plan and implement successful online and offline customer retention strategies that nurture and improve customer loyalty, and increase ROI for your business

Customer Retention

eCommerce Strategy

Learn to develop the skills and confidence to devise and implement a successful eCommerce strategy. We focus on attracting high value customers, increasing transaction frequency and order value, and improving conversion.

eCommerce Strategy

eCRM

Plan, implement and manage an engaging, accountable, strategic online CRM programme that delivers improved and measurable results for your business

eCRM

User Experience

Grasp the key elements of User Experience, and how to develop a UX plan for your mobile and online customers. This course is supported with practical exercises focused on better understanding your customers and what they value.

User Experience

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Really interesting, enjoyable and empowering.

Becky Day,
Engagement and Interpretation Manager, The Zoological Society of London

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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