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Compliance for Fundraisers

Charities are in the firing line about their methods of targeting existing & potential donors & they need to ensure they comply with data protection law, requirements of the Information Commissioner’s Office & new Fundraising Regulator.

Compliance for Fundraisers

Conversion Rate Optimisation (CRO)

A packed, hands-on, one-day course that takes you from first principles to the advanced conversion techniques that will help you convert more of your web visitors into customers

Conversion Rate Optimisation (CRO)

Customer Acquisition

Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business

Customer Acquisition

Customer Insight

Understand how to develop, analyse, and turn customer insight into actions that create value both for your business, and for your customers

Customer Insight

Customer Retention

Plan and implement successful online and offline customer retention strategies that nurture and improve customer loyalty, and increase ROI for your business

Customer Retention

eCommerce Strategy

Learn to develop the skills and confidence to devise and implement a successful eCommerce strategy. We focus on attracting high value customers, increasing transaction frequency and order value, and improving conversion.

eCommerce Strategy

eCRM

Plan, implement and manage an engaging, accountable, strategic online CRM programme that delivers improved and measurable results for your business

eCRM

Influencer Marketing

Influence is power…..but how to understand the power of Influence! How to implement an effective Influencer Marketing Strategy Why are Influencers so important for brands today and how to implement an effective Influencer strategy

Influencer Marketing

User Experience

Grasp the key elements of User Experience, and how to develop a UX plan for your mobile and online customers. This course is supported with practical exercises focused on better understanding your customers and what they value.

User Experience

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Wished I done this years ago! Great course, rooted in real world case study scenarios. I chose the intensive one year study option as it suited my learning style and work commitments. It’s demanding, but you get out what you put in. The modules and...

Chris Bottle PG Dip IDM,
Marketing Director, Hyundai Capital UK Ltd

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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