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Conversion Rate Optimisation (CRO)

A packed, hands-on, one-day course that takes you from first principles to the advanced conversion techniques that will help you convert more of your web visitors into customers

Conversion Rate Optimisation (CRO)

Customer Acquisition

Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business

Customer Acquisition

Customer Insight

Understand how to develop, analyse, and turn customer insight into actions that create value both for your business, and for your customers

Customer Insight

Customer Retention

Plan and implement successful online and offline customer retention strategies that nurture and improve customer loyalty, and increase ROI for your business

Customer Retention

eCommerce Strategy

Develop the skills and confidence to devise and implement an eCommerce strategy that gets results in the face of ever-changing technology and consumer expectation

eCommerce Strategy

eCRM

Plan, implement and manage an engaging, accountable, strategic online CRM programme that delivers improved and measurable results for your business

eCRM

User Experience

Grasp the key elements of User Experience, and how to develop a UX plan for your mobile and online customers. This course is supported with practical exercises focused on better understanding your customers and what they value.

User Experience

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Brilliant! Not just another training course. Excellent speakers providing information that I can use. Exceeded all my expectations.

David Lines,,
Legal & General

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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