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You will learn to:

  • Plan online CRM programmes with an understanding of eCRM metrics, ROI and results modelling
  • Create a practical, actionable customer touchpoint plan (or 'customer journey')
  • Execute your campaign with robust rollout and testing strategies
  • Estimate returns to generate a simple business case
  • Make the most of online CRM as a way to integrate marketing activities

Course availability 

Sorry, there are currently no bookable dates. Please check back later.

Course information

programme

Online CRM in context

  • Customer retention
  • Marketing in the age of the groundswell

Online CRM planning

  • Understanding online CRM metrics, ROI and results modelling
  • Data and customer insights, the role of planning
  • CRM customer journey planning

Campaign execution

  • Roll-out strategies and testing
  • Creative, production and quality assurance requirements#

Agencies and suppliers

  • Channel selection
  • Supplier briefing and KPI setting

Building a robust, effective programme

  • Putting theory into practice in a rapid, effective way
  • Online CRM as a way to integrate marketing activities.

This course is designed for senior marketing budget holders with overall responsibility for marketing strategy, CRM strategy and heads of digital. The course presents tools that are applicable to B2C brands, B2B and not-for-profit organisations.

Previous delegates include:

  • Campaign Manager (Virgin Money)
  • CRM Analyst (The Royal Bank of Scotland)
  • Head of Digital (LiveNation)
  • Senior Marketing Executive (Virgin Holidays)
  • e-Marketing Executive (Aberdeen Asset Management)
who should attend?

This course is designed for senior marketing budget holders with overall responsibility for marketing strategy, CRM strategy and heads of digital. The course presents tools that are applicable to B2C brands, B2B and not-for-profit organisations.

Previous delegates include:

  • Campaign Manager (Virgin Money)
  • CRM Analyst (The Royal Bank of Scotland)
  • Head of Digital (LiveNation)
  • Senior Marketing Executive (Virgin Holidays)
  • e-Marketing Executive (Aberdeen Asset Management)
Enrol onto ‘eCRM’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
tutors
venue

Etc.venues Marble Arch

Located in the heart of the West End, just minutes away from Marble Arch and Bond Street stations, etc.venues Marble Arch offers contemporary designed, high quality training and meeting rooms.

testimonials
Great day - lots of new ideas and confidence in marketing. A good overview of high level eCRM strategy. Great insight into planning and implementing email campaigns and then using the data

Alice Stuart,
Head of Marketing and New Business, Capital Conferences

A very good starting point for any marketers launching an eCRM

Deborah Ficamos,
Ecommerce Manager, Mirror Group Services

The course was delivered at a good pace and encouraged participation for all attendees. Felix in particular was very good and provided many useful points of information. Thank you!

Helen Main,
Peugeot Citroen

Really good course, great working examples that apply to real life situations

Jenna Bezant,
Marketing Assistant, Lloyds TSB General Insurance

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