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You will learn to:

  • Plan online CRM programmes with an understanding of eCRM metrics, ROI and results modelling
  • Create a practical, actionable customer touchpoint plan (or 'customer journey')
  • Execute your campaign with robust rollout and testing strategies
  • Estimate returns to generate a simple business case
  • Make the most of online CRM as a way to integrate marketing activities

Course availability 

Please get in touch for more information. Call us on 020 8614 0277 or email on customerservices@theidm.com

Course information

programme

Online CRM in context

  • Customer retention
  • Marketing in the age of the groundswell

Online CRM planning

  • Understanding online CRM metrics, ROI and results modelling
  • Data and customer insights, the role of planning
  • CRM customer journey planning

Campaign execution

  • Roll-out strategies and testing
  • Creative, production and quality assurance requirements#

Agencies and suppliers

  • Channel selection
  • Supplier briefing and KPI setting

Building a robust, effective programme

  • Putting theory into practice in a rapid, effective way
  • Online CRM as a way to integrate marketing activities.

This course is designed for senior marketing budget holders with overall responsibility for marketing strategy, CRM strategy and heads of digital. The course presents tools that are applicable to B2C brands, B2B and not-for-profit organisations.

Previous delegates include:

  • Campaign Manager (Virgin Money)
  • CRM Analyst (The Royal Bank of Scotland)
  • Head of Digital (LiveNation)
  • Senior Marketing Executive (Virgin Holidays)
  • e-Marketing Executive (Aberdeen Asset Management)
who should attend?

This course is designed for senior marketing budget holders with overall responsibility for marketing strategy, CRM strategy and heads of digital. The course presents tools that are applicable to B2C brands, B2B and not-for-profit organisations.

Previous delegates include:

  • Campaign Manager (Virgin Money)
  • CRM Analyst (The Royal Bank of Scotland)
  • Head of Digital (LiveNation)
  • Senior Marketing Executive (Virgin Holidays)
  • e-Marketing Executive (Aberdeen Asset Management)
Enrol onto ‘eCRM’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
tutors
venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

testimonials
Great day - lots of new ideas and confidence in marketing. A good overview of high level eCRM strategy. Great insight into planning and implementing email campaigns and then using the data

Alice Stuart,
Head of Marketing and New Business, Capital Conferences

A very good starting point for any marketers launching an eCRM

Deborah Ficamos,
Ecommerce Manager, Mirror Group Services

The course was delivered at a good pace and encouraged participation for all attendees. Felix in particular was very good and provided many useful points of information. Thank you!

Helen Main,
Peugeot Citroen

The course was really interesting with topical information and statistics. I feel that I have come away with lots of useful information and key learning points.

Stacey Neil,
Marketing Executive, Pageant Media

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