Kate Barrett Dip DigM
Kate Barrett is the founder of eFocus Marketing and The Email Marketing Academy, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 12 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.
Some of the companies she has worked with/trained include Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others.
Having been an elected member of the DMA Email Council for 3 years, regularly speaking at events, blogging, being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry.
Kate is the author of the soon to be published book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ (published 2018)
Nick Crawford, Director and Principal Consultant, Twist Consultancy Ltd
Drawing on a career which begin heading up call centre teams, developed into customer experience measurement and then moved to data led online campaigns, Nick’s mission is to help businesses win & retain customers with relevant & engaging marketing.
Drawing on over 15 years agency & client side delivery experience across B2C & B2B, Nick created Twist Consultancy providing data-driven strategic planning and training to improve how brands connect to people.
B2B Client and customer retention has been a major part of his career, As Senior Account Director, Nick headed up a dedicated client team of 6 including 3 Account Directors, across multiple senior client stakeholders, with a total retained annual account revenue in excess of £3m.
In addition to his consultancy, Nick Tutors for the IDM and is an elected member of the DMA Email council.