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Data Analytics for Marketers

Turn your customer data into intelligence, and turn your intelligence into greater, and measurable, marketing success with this popular data analytics course

Data Analytics for Marketers

Data Driven Marketing

Discover the metrics to help you measure campaign performance, calculate customer value, and develop strategies for improved, insight-based, ROI-focused marketing

Data Driven Marketing

Data Management Platform (DMP)

Discover the opportunities in creating an omni-channel consumer dialogue through using Data Management Platform (DMP) technology.

Data Management Platform (DMP)

Data Protection for Marketers

Get a complete briefing on current data and privacy legislation and learn how to maximise your marketing’s potential while staying compliant and within the law.

Data Protection for Marketers

Data: Big Data for Marketers

Demystify the Big Data phenomenon. Learn how to understand, manage, analyse and profit from it, and turn better insight into improved marketing performance

Data: Big Data for Marketers

Database Marketing: Essentials

Learn how to collect, analyse, understand and manage your customer data to deliver relevant, personalised marketing communications that improve your business performance

Database Marketing: Essentials

General Data Protection Regulation - The Basics

A comprehensive 2 hour evening seminar aimed at getting you equipped with the fundamentals of GDPR helping you and your business be compliant ahead of May 25th 2018. Start time - 18:00

General Data Protection Regulation - The Basics

General Data Protection Regulation: Essentials

All forms of one-to-one marketing will be affected by the upcoming GDPR which comes into force 25th May 2018. New rules for processing personal data, profiling, consent & individual rights will all need to be taken into account.

General Data Protection Regulation: Essentials

Google Analytics: Advanced

Maximise the effectiveness of your website and marketing initiatives with this intensive one-day course covering the advanced features of the Google Analytics interface

Google Analytics: Advanced

Google Analytics: the Complete Guide

Master the advanced and customised features of Google Analytics to get the very best from your data on this comprehensive and practical two-day course

Google Analytics: the Complete Guide

Google Analytics: Essentials

Understand the key Google Analytics reports, and learn how to interpret them to make the most of your data in this hands-on, practical one-day workshop

Google Analytics: Essentials

Introduction to Data

Become a data marketing expert with the understanding, expertise and confidence to outline your organisation’s data strategy, to manage data securely and within legislative guidelines

Introduction to Data

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The course provided practical guidance I can utilise in my day to day work life but also provided me with increased career prospects

Gretlin Aumre PG Dip IDM,
Digital Marketing Project Manager, School Website

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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