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Data Analytics for Marketers

Turn your customer data into intelligence, and turn your intelligence into greater, and measurable, marketing success with this popular data analytics course

Data Analytics for Marketers

Data Driven Marketing

Discover the metrics to help you measure campaign performance, calculate customer value, and develop strategies for improved, insight-based, ROI-focused marketing

Data Driven Marketing

Data Management Platform (DMP)

Discover the opportunities in creating an omni-channel consumer dialogue through using Data Management Platform (DMP) technology.

Data Management Platform (DMP)

Data Protection for Marketers

Get a complete and up-to-the-minute briefing on data and privacy legislation and learn how to maximise your marketing’s potential while staying compliant and within the law

Data Protection for Marketers

Data: Big Data for Marketers

Demystify the Big Data phenomenon. Learn how to understand, manage, analyse and profit from it, and turn better insight into improved marketing performance

Data: Big Data for Marketers

Database Marketing: Essentials

Learn how to collect, analyse, understand and manage your customer data to deliver relevant, personalised marketing communications that improve your business performance

Database Marketing: Essentials

General Data Protection Regulation

All forms of one to one marketing are affected by privacy legislation and the General Data Protection Regulation. New rules for processing personal data, profiling, consent, and individual rights will all need to be taken into account.

General Data Protection Regulation

Google Analytics: Advanced

Maximise the effectiveness of your website and marketing initiatives with this intensive one-day course covering the advanced features of the Google Analytics interface

Google Analytics: Advanced

Introduction to Data

Become a data marketing expert with the understanding, expertise and confidence to outline your organisation’s data strategy, to manage data securely and within legislative guidelines

Introduction to Data

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The competition enabled us to work on a direct and digital marketing campaign project from concept to pitch and then present to the actual client, which was a great experience. Each of the teams had really strong campaign ideas; we’re over the moon that we...

Danielle Brown,
Newcastle Business School University of Northumbria

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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