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Data Analytics for Marketers

Turn your customer data into intelligence, and turn your intelligence into greater, and measurable, marketing success with this popular data analytics course

Data Analytics for Marketers

Google Analytics: the Complete Guide

Master the advanced and customised features of Google Analytics to get the very best from your data on this comprehensive and practical two-day course

Google Analytics: the Complete Guide

Google Analytics: Advanced

Maximise the effectiveness of your website and marketing initiatives with this intensive one-day course covering the advanced features of the Google Analytics interface

Google Analytics: Advanced

Google Analytics: Essentials

Understand the key Google Analytics reports, and learn how to interpret them to make the most of your data in this hands-on, practical one-day workshop

Google Analytics: Essentials

Introduction to Data

Become a data marketing expert with the understanding, expertise and confidence to outline your organisation’s data strategy, to manage data securely and within legislative guidelines

Introduction to Data

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Really helped me spark the ideas and inspiration to bring back to the office. I'm keen to put it into practice!

Renee Doegar,
London Review of Books

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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