Marketers and analysts who want to gain a better understanding of what Google Analytics has to offer, which reports to use and how to interpret and act on the data in those reports. This course is designed for individuals who have used Google Analytics previously but either have little experience in using the tool or are just looking to refresh and fine tune their knowledge.
Previous delegates include:
- Online Communications Officer (Brit Insurance)
- Web Resources Officer (Tenant Services Authority)
- Assistant Marketing Manager (Marie Stopes International)
- Marketing Manager (ADMS Europe)
Enrol onto ‘Google Analytics: an Introduction’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.