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Affiliate Marketing

Understand the principles of affiliate marketing and learn how to create, structure and implement an affiliate programme that adds genuine value to your organisation

Affiliate Marketing

Agile Marketing

As the ever changing marketplace presents new challenges, it is necessary to adopt collaborative agile approaches to marketing with the classic skills of test, learn and rollout. This course tackles how to effect organisational change to do just that

Agile Marketing

Conversion Rate Optimisation (CRO)

A packed, hands-on, one-day course that takes you from first principles to the advanced conversion techniques that will help you convert more of your web visitors into customers

Conversion Rate Optimisation (CRO)

Copywriting for Digital

Learn the techniques to grab attention, drive traffic, convert sales, inspire loyalty and enhance reputations on this top-selling digital copywriting course

Copywriting for Digital

Copywriting for Social Media and Blogs

Attend this best-selling copywriting course and create compelling social media copy and blogs that engage, encourage shares, drive conversation and prompt action

Copywriting for Social Media and Blogs

Customer Retention

Plan and implement successful online and offline customer retention strategies that nurture and improve customer loyalty, and increase ROI for your business

Customer Retention

Data Management Platform (DMP)

Discover the opportunities in creating an omni-channel consumer dialogue through using Data Management Platform (DMP) technology.

Data Management Platform (DMP)

Digital Marketing: Essentials

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel, to evaluating campaign performance

Digital Marketing: Essentials

Digital Marketing: the Complete Guide

The definitive introduction to online marketing. Learn to develop an integrated multichannel digital strategy that includes inbound, outbound, data, analytics, legislation and more in just 3 days

Digital Marketing: the Complete Guide

Digital Marketing Regulation and Best Practice

Know the law when it comes to digital marketing, and make confident decisions that underpin your search, social, PR, email and content campaigns and, ultimately, your business’ reputation

Digital Marketing Regulation and Best Practice

Digital Marketing Strategy

How to plan, create and deliver a digital marketing strategy that gets the very best, both short term and long term, from the digital channels your customers have adopted

Digital Marketing Strategy

eCRM

Plan, implement and manage an engaging, accountable, strategic online CRM programme that delivers improved and measurable results for your business

eCRM

Email Marketing: Strategy and Tactics

This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get better response, more conversions, and a higher ROI

Email Marketing: Strategy and Tactics

Email Marketing: Strategy

Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation

Email Marketing: Strategy

Email Marketing: Tactics

Discover everything you need to create effective, results-driven email marketing campaigns, from design and delivery, through to testing, measuring and analysis

Email Marketing: Tactics

Google Analytics: the Complete Guide

Master the advanced and customised features of Google Analytics to get the very best from your data on this comprehensive and practical two-day course

Google Analytics: the Complete Guide

Google Analytics: Advanced

Maximise the effectiveness of your website and marketing initiatives with this intensive one-day course covering the advanced features of the Google Analytics interface

Google Analytics: Advanced

Google Analytics: Essentials

Understand the key Google Analytics reports, and learn how to interpret them to make the most of your data in this hands-on, practical one-day workshop

Google Analytics: Essentials

Marketing Automation: Essentials

Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.

Marketing Automation: Essentials

Mobile Marketing: Essentials

The course looks at the major trends driving mobile’s relentless growth, and key challenges; customer-first mobile strategy, the case for mobile sites v native apps, how to integrate mobile with other marketing channels; mCommerce and analytics.

Mobile Marketing: Essentials

Mobile Marketing: Execution

Learn a hands-on practical guide to delivering first class mobile experiences throughout the customer journey, focusing on the very latest developments in responsive web design, app Store marketing, geo-marketing, loyalty and analytics.

Mobile Marketing: Execution

Mobile Marketing: Strategy

This course helps you navigate and define the mobile vision for your business, align stakeholders to plan the mobile roadmap, and optimise your mobile investment to maximise mobile revenues, and drive business efficiency.

Mobile Marketing: Strategy

Mobile Marketing: the Complete Guide

This course combines the strategic and practical aspects of using mobile. Define the mobile vision for your business and align stakeholders to plan the mobile roadmap. Gain a hands-on practical guide to delivering first class mobile experiences

Mobile Marketing: the Complete Guide

Pay per Click (PPC)

This one-day PPC training course helps you structure and manage PPC campaigns that increase the number and quality of visitors to your website, and keep acquisition costs to a minimum

Pay per Click (PPC)

PR in a changing digital landscape

The digital revolution and the explosion of social media has had a huge impact on the role that PR plays in any brand strategy. This course will look at how PR must align with marketing in today’s ‘connected’ world.

PR in a changing digital landscape

Programmatic Marketing: Essentials

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

Programmatic Marketing: Essentials

Search Engine Marketing: SEO and PPC

Learn how to use both paid and organic search to boost your rankings, increase visitors to your site and maximise ROI on this intensive and practical two-day course

Search Engine Marketing: SEO and PPC

Search Engine Optimisation (SEO)

Discover the crucial strategies, tools and techniques that will help you improve your results in today's highly competitive natural search engine rankings and get the most from your campaigns

Search Engine Optimisation (SEO)

Social Media: Strategy

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business

Social Media: Strategy

Social Media: Tools and Tactics

Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business

Social Media: Tools and Tactics

Social Selling

Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management

Social Selling

User Experience

Grasp the key elements of User Experience, and how to develop a UX plan for your mobile and online customers. This course is supported with practical exercises focused on better understanding your customers and what they value.

User Experience

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The IDM diploma in direct and digital marketing is a perfect way to keep up-to date and apply a broad range of concepts and techniques within a commercial environment. Very commendable to provide a B2B focus which is generally hard to source. Very pleased...

Christine Neal PG Dip IDM B2B,
Cert BusM

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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