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You will learn to:

  • Align mobile plans within your overall business strategy
  • Monitor your customers' mobile behaviour along the route to purchase
  • Adopt mobile technology to leverage other marcoms investment
  • Understand how analytics tools drive ROI and improve customer loyalty
  • Build consensus across the business for long term mobile success

Course availability 

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 3
Central London (W1W 8SS) £549.00 £599.00 7

NB: Prices above subject to VAT.

Course information

programme

Business transformation through mobile

  • Mobile landscape, trends and drivers: consumers, platforms, technologies, data
  • Apple Pay, Amazon Check Out, Paypal...the rise and rise of mCommerce and mPayments
  • Using mobile marketing to transform business
  • Pros and cons of building capabilities in-house or outsourcing

Group exerice - Mobile audit

  • Auditing how mobile impacts the customer journey for your business
  • Identifying early wins and longer term competitive advantage through mobile

Developing customer-first mobile strategy

  • Key consumer mobile behaviours along the route to purchase
  • Building and updating data profiles of the mobile customer
  • Selecting the right platforms to connect your content and target audiences
  • The pros and cons of mobile optimised sites and native apps

Mobile discovery and promotion

  • Adapting search, display, social and email for mobile
  • Adopting mobile technology to leverage other marcoms investment to drive site traffic and downloads
  • Navigating location based marketing

Using Analytics to drive ROI and mobile loyalty

  • Using analytics tools to monitor mobile performance
  • Techniques to maximise Conversion Rate Optimization
  • Why mobile turbocharges CRM
  • Integrating social media engagement and data

Aligning stakeholders

  • Creating a compelling mobile vision and urgent need for business change
  • Building consensus across the business for long term
  • Prioritising your mobile roadmap
  • Managing teams, identifying obstacles
who should attend?
This course is designed for directors and managers of digital teams who need to gain a deeper understanding of the importance of mobile in driving profitable customer growth, how to de-risk mobile investment and build mobile into their business strategy.

Enrol onto ‘Mobile Marketing: Strategy’ course and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

testimonials
The course was really interesting with topical information and statistics. I feel that I have come away with lots of useful information and key learning points.

Stacey Neil,
Marketing Executive, Pageant Media

Rob was the speaker at a Mobile Marketing course my colleagues and I attended at the Institute of Direct and Digital Marketing. This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I used the learnings I gained from that course and adopted his knowledgeable recommendations in the projects I have been managing.

Flavia Trifogli,
European CRM Manager at Carphone Warehouse

The most significant initiative we have ever undertaken as an organisation – particularly in terms of its impact on our performance into the future. The mcap assessment and capability programme have played the significant role in a 30% increase in revenue...

Chief Executive of a Global Financial Services Brand,

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