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You will learn to:

  • Align mobile plans within your overall business strategy
  • Monitor your customers' mobile behaviour along the route to purchase
  • Adopt mobile technology to leverage other marcoms investment
  • Understand how analytics tools drive ROI and improve customer loyalty
  • Build consensus across the business for long term mobile success

Course availability 

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 7

NB: Prices above subject to VAT.

Course information

programme

Business transformation through mobile

  • Mobile landscape, trends and drivers: consumers, platforms, technologies, data
  • Apple Pay, Amazon Check Out, Paypal...the rise and rise of mCommerce and mPayments
  • Using mobile marketing to transform business
  • Pros and cons of building capabilities in-house or outsourcing

Group exerice - Mobile audit

  • Auditing how mobile impacts the customer journey for your business
  • Identifying early wins and longer term competitive advantage through mobile

Developing customer-first mobile strategy

  • Key consumer mobile behaviours along the route to purchase
  • Building and updating data profiles of the mobile customer
  • Selecting the right platforms to connect your content and target audiences
  • The pros and cons of mobile optimised sites and native apps

Mobile discovery and promotion

  • Adapting search, display, social and email for mobile
  • Adopting mobile technology to leverage other marcoms investment to drive site traffic and downloads
  • Navigating location based marketing

Using Analytics to drive ROI and mobile loyalty

  • Using analytics tools to monitor mobile performance
  • Techniques to maximise Conversion Rate Optimization
  • Why mobile turbocharges CRM
  • Integrating social media engagement and data

Aligning stakeholders

  • Creating a compelling mobile vision and urgent need for business change
  • Building consensus across the business for long term
  • Prioritising your mobile roadmap
  • Managing teams, identifying obstacles
who should attend?
This course is designed for directors and managers of digital teams who need to gain a deeper understanding of the importance of mobile in driving profitable customer growth, how to de-risk mobile investment and build mobile into their business strategy.

Enrol onto ‘Mobile Marketing: Strategy’ course and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
tutors

Paul Berney F IDM, Founder and Managing Director, mCordis

Paul is the Founder of mCordis with more than 13 years of experience in mobile marketing. During that time he has advised hundreds of brands, agencies, technology vendors and others on the role of mobile and connected devices in marketing.

Paul has been a speaker at over 300 events, in 42 countries to a combined audience of over 44,000 people. In 2012 he was recognised as the leading speaker on mobile marketing worldwide by C-Squared. He was voted one of the Top 50 influencers in mobile marketing in the UK by The Drum magazine for three years running (2012-2015).

Previously, Paul served as Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). He has over 28 years’ experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy.

He is a Business Leader in The Marketing Society and a Fellow of the Institute of Direct & Digital Marketing (IDM).

venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

testimonials
The course was really interesting with topical information and statistics. I feel that I have come away with lots of useful information and key learning points.

Stacey Neil,
Marketing Executive, Pageant Media

Rob was the speaker at a Mobile Marketing course my colleagues and I attended at the Institute of Direct and Digital Marketing. This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I used the learnings I gained from that course and adopted his knowledgeable recommendations in the projects I have been managing.

Flavia Trifogli,
European CRM Manager at Carphone Warehouse

The course gave real practical examples that showed what we could practically do.

Louise Haythornwaite,
Kingston College

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