Close

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

filter courses

Database Marketing: Essentials

Learn how to collect, analyse, understand and manage your customer data to deliver relevant, personalised marketing communications that improve your business performance

Database Marketing: Essentials

Digital Copywriting: Essentials

A dynamic mix of copywriting theory and practical exercises to introduce and apply the basic principles of successful copywriting to webpages, emails and social media.

Digital Copywriting: Essentials

Digital Marketing: Essentials

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel, to evaluating campaign performance

Digital Marketing: Essentials

Direct Marketing: Essentials

This Direct Marketing course is a results-focused grounding in all the essential direct marketing skills, from identifying the right channel, to evaluating campaign performance

Direct Marketing: Essentials

Google Analytics: Essentials

Understand the key Google Analytics reports, and learn how to interpret them to make the most of your data in this hands-on, practical one-day workshop

Google Analytics: Essentials

Marketing Automation: Essentials

Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.

Marketing Automation: Essentials

Mobile Marketing: Essentials

The course looks at the major trends driving mobile’s relentless growth, and key challenges; customer-first mobile strategy, the case for mobile sites v native apps, how to integrate mobile with other marketing channels; mCommerce and analytics.

Mobile Marketing: Essentials

Programmatic Marketing: Essentials

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

Programmatic Marketing: Essentials

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Very informative, perfect level, would definitely recommend to a colleague

Sophie Harvey,
Ecommerce Marketing Executive, CPP Group

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

X
share on