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B2B Marketing: Essentials

B2B Marketing Essentials; from understanding your markets and customers to planning and building campaigns that deliver results, in ten actionable steps, this course will help you turbo charge your B2B marketing.

B2B Marketing: Essentials

Budgeting for Marketers: Essentials

An introduction to the numbers that underpin direct and digital marketing. A course to make you feel confident about the metrics you need to successfully budget and evaluate your marketing activity.

Budgeting for Marketers: Essentials

Database Marketing: Essentials

Learn how to collect, analyse, understand and manage your customer data to deliver relevant, personalised marketing communications that improve your business performance

Database Marketing: Essentials

Digital Copywriting: Essentials

A dynamic mix of copywriting theory and practical exercises to introduce and apply the basic principles of successful copywriting to webpages, emails and social media.

Digital Copywriting: Essentials

Digital Marketing: Essentials

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel to evaluating campaign performance

Digital Marketing: Essentials

Direct Marketing: Essentials

Equip yourself with all the essential, practical skills to thrive in the ever-changing world of Direct Marketing with this industry-leading, results-focused course.

Direct Marketing: Essentials

General Data Protection Regulation: Essentials

All forms of one-to-one marketing will be affected by the upcoming GDPR which comes into force 25th May 2018. New rules for processing personal data, profiling, consent & individual rights will all need to be taken into account.

General Data Protection Regulation: Essentials

Google Analytics: Essentials

Understand the key Google Analytics reports, and learn how to interpret them to make the most of your data in this hands-on, practical one-day workshop

Google Analytics: Essentials

Marketing Automation: Essentials

Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.

Marketing Automation: Essentials

Mobile Marketing: Essentials

The course looks at the major trends driving mobile’s relentless growth, and key challenges; customer-first mobile strategy, the case for mobile sites v native apps, how to integrate mobile with other marketing channels; mCommerce and analytics.

Mobile Marketing: Essentials

Programmatic Marketing: Essentials

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

Programmatic Marketing: Essentials

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

This course met all my expectations and will prove very useful for campaign planning in future

Marianne Lodge,
Donor Development Manager, Motability

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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