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Whatever your experience level or specialism, there’s an IDM qualification to advance your knowledge and confirm your experience
Choose your course from a portfolio that covers every important topic in today's digital, data and direct marketing, from foundation level to advanced
As a leading awarding body for marketers, the IDM has helped over 70,000 marketing professionals
We exceed rigorous standards, teach only best practice and have a strict selection process for the direct, digital and data training consultants
Creating an effective marketing organisation is about more than just the skills in your team
To help bridge your marketing skills gaps, we can personalise and manage a marketing training programme that will address your precise needs
Whether it’s networking, discounts on training, free events or marketing resources, you can’t do without IDM membership
There’s an IDM membership grade for all levels of experience, so you can start doing more at any stage in your career
The IDM Journal of Direct, Data and Digital Marketing Practise: content that senior marketers can't do without
Hear from leading marketers, as the deliver up-to-the-moment briefings and case studies on the topics that matter to today’s profession
Enrich your knowledge and learn something new – if you couldn’t be at an event, the next best thing is here
The hub where direct and digital marketing doers share thought-leadership, revelation, advice and what the future holds
If you’re bright, savvy and think a career in marketing is for you, then the IDM can give you the knowledge, the contacts and the hands-on the experience
From professional accreditation of your marketing modules, to student schemes, there’s a wealth of IDM initiatives, on campus and off, to give your university the edge when it comes to getting graduates into marketing jobs
Whatever your experience level or specialism, there's an IDM qualification to advance your knowledge and confirm your expertise
Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel, to evaluating campaign performance
NB: Prices above subject to VAT.
Digital Marketing: Essentials is designed for those delegates with little or no experience in digital marketing.
Once you enrol onto ‘Digital Marketing: the Essentials’ course you will receive the ‘DMA Inserts Guide’
The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Mike O’Brien is one of the busiest practitioners in marketing. He is the CEO of Jam Partnership, a digital strategy, innovation and training consultancy. He is the CIO of OSKAV, the leading brand of designer 3D eyewear. He is also CVO of CYBORGg, a group of digital companies dedicated to the development of marketing automation across all communications channels. Mike has worked in the brand, direct and digital sectors for close to 40 years. He has contributed to books on digital marketing by Dave Chaffey and PR Smith. He is a keynote speaker at conferences on a wide range of marketing and business development subjects. He runs a popular digital marketing blog, is a Tutor on IDM courses and proud to be a Fellow of the IDM.
Located in the heart of the West End, just minutes away from Marble Arch and Bond Street stations, etc.venues Marble Arch offers contemporary designed, high quality training and meeting rooms.
I would recommend this one day introduction as a great way to build or refresh knowledge. I found it extremely interesting, relevant and well delivered.
Rachel Ramsden,Skipton Building Society
A very enjoyable and informative day. We covered a lot of ground, on a broad range of areas of digital marketing and I feel I definitely achieved a good grounding in the subject so I feel more confident moving forward in my role. Lovely, friendly staff, good food and an inspirational trainer. I hope to come back soon to broaden my learning!
This course is excellent for anyone who wants to get to grips with the basics of digital marketing - covers all the fundamental aspects of modern marketing techniques
Jenna Bezant,Lloyds Banking Group
Rob was the speaker at a Mobile Marketing course my colleagues and I attended at the Institute of Direct and Digital Marketing. This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I...
Flavia Trifogli, European CRM Manager at Carphone Warehouse
Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business
Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer