This masterclass in Data Protection will help you understand:

• Key terms used in data protection law that you need;
• What a good privacy notice looks like (and why getting it right is essential);
• Changes for marketers in the Data (Use and Access) Bill featuring guest speaker, Chris Combemale, DMA Director of Policy and Legal Affairs;
• Rules that apply on a channel-by-channel basis, from email to mail;
• Things you need to be aware of when marketing to different audiences, including B2B, B2C, children and employees;
• Nuances that apply when undertaking marketing in different sectors such as charities and financial services or when marketing about certain types of products e.g., alcohol, tobacco or health;
• Rules surrounding the use of cookies;
• Additional considerations that apply when using AI in your marketing.

Case studies and practice materials will be used throughout to bring everything to life.

The Data Protection for Marketers Masterclass will give you the tools to approach marketing with confidence, to problem solve and apply changes to ensure what is planned is compliant and where to go if further questions arise.

In other words, it is designed to help you undertake marketing in a trustworthy and compliant manner.

Course Categories: Responsible Marketing

Ready to upskill your team with the IDM? Explore our Corporate Training option, here