Martin Chillcott F IDM, Director, Hotchilly Marketing
Martin is acknowledged as an expert in customer retention and has been responsible for the development of successful marketing strategies and customer communications across a range of businesses. He applies a common sense approach and ability to identify powerful customer insights and opportunity for profit.
He has over 20 years’ client-side marketing experience, including director level roles in UK, Europe and Canada/USA with American Express, Thomas Cook, M&G, Air Miles, Time Life, Budget Insurance and Page & Moy.
12 years ago he set up his own consultancy ‘Hotchilly’, successfully working as an independent consultant/planner either working directly with clients or retained to work with clients of leading communications agencies BEC and Together Agency and the Data Practice, Radar.
Mike Berry Dip DM, F IDM , Consultant
Mike stared his career at Procter & Gamble. He then went agency-side with roles at EHS Brann (Havas Helia), Wunderman (Director), Bozell/ FCB Inferno (Senior VP) and Head of Digital for EMEA at Jack Morton (Interpublic’s experiential agency network). He has worked with many of the world’s leading brands including Coca-Cola, Google, Ford, McDonald’s, GSK, Allianz, British Airways, Honda, Xerox and Marriott.
These days he’s a digital consultant, trainer and academic (Adjunct Professor at Hult Business School, Digital Course Leader at Imperial College London and Visiting Lecturer at Kingston University). He is the author/ co-author of 3 books including The Best Of Global Digital Marketing Storybook 1 and 2. Mike is a Fellow of the IDM and Course Tutor on the IDM Postgraduate and Professional Diplomas.
Simon Daniels, Head of Marketing Operations, Hanson Wade
Simon Daniels is widely experienced in data-driven marketing, with a track record in marketing data strategy, technology and process definition and implementation. Simon has been responsible for guiding the identification and deployment of marketing technology and developing data-driven marketing strategy throughout Europe, North America and Asia Pacific, across the technology, telecoms, retail, engineering, publishing and public sectors. Simon recently joined specialist conferences producer Hanson Wade as Head of Marketing Operations, with responsibility for the development and management of worldwide delegate and sponsor data, driving data-driven innovation and optimising marketing technology adoption.