Martin Chillcott F IDM
Martin is acknowledged as an expert in customer retention and has been responsible for the development of successful marketing strategies and customer communications across a range of businesses. He applies a common sense approach and ability to identify powerful customer insights and opportunity for profit.
He has over 20 years’ client-side marketing experience, including director level roles in UK, Europe and Canada/USA with American Express, Thomas Cook, M&G, Air Miles, Time Life, Budget Insurance and Page & Moy.
12 years ago he set up his own consultancy ‘Hotchilly’, successfully working as an independent consultant/planner either working directly with clients or retained to work with clients of leading communications agencies BEC and Together Agency and the Data Practice, Radar.
Mike Berry Dip DM, F IDM
Mike is an independent consultant and trainer, who draws on his extensive experience of online and offline marketing to work with a range of clients in B2B, B2C, Public and Charity sectors. He is also Partner at Aprais, a global agency/client relationship management consultancy and Adjunct Professor of Marketing at Hult International Business School.
Mike is the author of 'The New Integrated Direct Marketing', published by Gower, and writes a popular blog on marketing and technology. He is both passionate and knowledgeable about digital marketing and his classical marketing training and integrated background makes him ideally qualified to train marketers in digital skills.
Simon Daniels, Head of Marketing Operations, Hanson Wade
Simon Daniels is widely experienced in data-driven marketing, with a track record in marketing data strategy, technology and process definition and implementation. Simon has been responsible for guiding the identification and deployment of marketing technology and developing data-driven marketing strategy throughout Europe, North America and Asia Pacific, across the technology, telecoms, retail, engineering, publishing and public sectors. Simon recently joined specialist conferences producer Hanson Wade as Head of Marketing Operations, with responsibility for the development and management of worldwide delegate and sponsor data, driving data-driven innovation and optimising marketing technology adoption.