Planning and strategy courses

As the ever changing marketplace presents new challenges, it is necessary to adopt collaborative agile approaches to marketing with the classic skills of test, learn and rollout. This course tackles how to effect organisational change to do just that

Learn how to plan and manage even the most complex direct and digital marketing campaign to ensure it runs on time, on brief, on budget and without setbacks

Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business

Understand how to develop, analyse, and turn customer insight into actions that create value both for your business, and for your customers

How to plan, create and deliver a digital marketing strategy that gets the very best, both short term and long term, from the digital channels your customers have adopted

Learn how to successfully plan, run and control digital projects, avoid costly pitfalls, and set the criteria for success that will positively impact your bottom line

Develop the skills and confidence to devise and implement an eCommerce strategy that gets results in the face of ever-changing technology and consumer expectation

This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get better response, more conversions, and a higher ROI

Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation

Gain a thorough knowledge of the strategy process and learn to develop and implement robust marketing strategies in line with your organisation's wider business objectives

Understand how to engage and connect with one very important audience – your internal stakeholders. Proactively identifying and managing these potential ‘blockers to success’ will save you time and avoid potential crisis

Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.

The digital revolution and the explosion of social media has had a huge impact on the role that PR plays in any brand strategy. This course will look at how PR must align with marketing in today’s ‘connected’ world.

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business

Two highly practical, hands-on days that give you the skills, tools and confidence to create and execute the very best social media strategy for your business