B2B Account Based Marketing
Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises, this course gives you the tools to get your programme up and running.
B2B Account Based Marketing
Budgeting for Marketers: Essentials
An introduction to the numbers that underpin direct and digital marketing. A course to make you feel confident about the metrics you need to successfully budget and evaluate your marketing activity.
Budgeting for Marketers: Essentials
Learn the key steps to planning a successful marketing campaign. You’ll be guided through each stage of devising and developing a campaign using online and offline media.
Campaign Planning
Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business
Customer Acquisition
Understand how to develop, analyse, and turn customer insight into actions that create value both for your business, and for your customers
Customer Insight
Digital Marketing Campaign Planning
How to plan, create and deliver a digital marketing campaign that gets the very best, both short term and long term, from the digital channels your customers have adopted
Digital Marketing Campaign Planning
Digital Marketing Strategy
To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies.
Digital Marketing Strategy
Digital Project Management
Learn how to successfully plan, run and control digital projects, avoid costly pitfalls, and set the criteria for success that will positively impact your bottom line
Digital Project Management
Learn to develop the skills and confidence to devise and implement a successful eCommerce strategy. We focus on attracting high value customers, increasing transaction frequency and order value, and improving conversion.
eCommerce Strategy
Email Marketing: Strategy
Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation
Email Marketing: Strategy
Email Marketing: Strategy and Tactics
This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get better response, more conversions, and a higher ROI
Email Marketing: Strategy and Tactics
How To Write The Perfect Integrated Marketing Plan – using the SOSTAC® framework
This hands on workshop will give you an in depth, practical understanding of the SOSTAC® framework, equipping you with the skills and tools necessary to successfully devise and action the perfect marketing plan.
How To Write The Perfect Integrated Marketing Plan – using the SOSTAC® framework
Integrated Marketing Strategy
Gain a thorough knowledge of the strategy process and learn to develop and implement robust marketing strategies in line with your organisation's wider business objectives
Integrated Marketing Strategy
Introduction to Marketing
In this intensive one-day course, you will learn the absolute essentials of Marketing. No previous knowledge or experience of marketing is assumed - the focus will be on practical techniques with lots of real-world examples.
Introduction to Marketing
As the ever changing marketplace presents new challenges, it is necessary to adopt new personal productivity skills and collaborative agile approaches to marketing. Learn how to effect personal and organisational change to do just that.
Managing Marketing
This interactive course is designed to give you practical tools to help you better understand your stakeholders; to build relationships with them and an opportunity to put practice using those tools in a safe environment.
Managing Stakeholders
Marketing Automation: Essentials
Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.
Marketing Automation: Essentials
PR in a Changing Digital Landscape
The digital revolution and the explosion of social media has had a huge impact on the role that PR plays in any brand strategy. This course will look at how PR must align with marketing in today’s ‘connected’ world.
PR in a Changing Digital Landscape
Programmatic Marketing: Essentials
The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying
Programmatic Marketing: Essentials
Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business
Social Media: Strategy
Social Media - Strategy, Tools and Tactics
Two highly practical, hands-on days that give you the skills, tools and confidence to create and execute the very best social media strategy for your business
Social Media - Strategy, Tools and Tactics