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Budgeting for Marketers: Essentials

An introduction to the numbers that underpin direct and digital marketing. A course to make you feel confident about the metrics you need to successfully budget and evaluate your marketing activity.

Budgeting for Marketers: Essentials

Campaign Planning

Learn the key steps to planning a successful marketing campaign. You’ll be guided through each stage of devising and developing a campaign using online and offline media.

Campaign Planning

Compliance for Fundraisers

Charities are in the firing line about their methods of targeting existing & potential donors & they need to ensure they comply with data protection law, requirements of the Information Commissioner’s Office & new Fundraising Regulator.

Compliance for Fundraisers

Customer Acquisition

Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business

Customer Acquisition

Customer Insight

Understand how to develop, analyse, and turn customer insight into actions that create value both for your business, and for your customers

Customer Insight

Digital Marketing Strategy

How to plan, create and deliver a digital marketing strategy that gets the very best, both short term and long term, from the digital channels your customers have adopted

Digital Marketing Strategy

Digital Project Management

Learn how to successfully plan, run and control digital projects, avoid costly pitfalls, and set the criteria for success that will positively impact your bottom line

Digital Project Management

eCommerce Strategy

Learn to develop the skills and confidence to devise and implement a successful eCommerce strategy. We focus on attracting high value customers, increasing transaction frequency and order value, and improving conversion.

eCommerce Strategy

Email Marketing: Strategy

Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation

Email Marketing: Strategy

Email Marketing: Strategy and Tactics

This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get better response, more conversions, and a higher ROI

Email Marketing: Strategy and Tactics

Integrated Marketing Strategy

Gain a thorough knowledge of the strategy process and learn to develop and implement robust marketing strategies in line with your organisation's wider business objectives

Integrated Marketing Strategy

Managing Marketing

As the ever changing marketplace presents new challenges, it is necessary to adopt new personal productivity skills and collaborative agile approaches to marketing. Learn how to effect personal and organisational change to do just that.

Managing Marketing

Managing Stakeholders

This interactive course is designed to give you practical tools to help you better understand your stakeholders; to build relationships with them and an opportunity to put practice using those tools in a safe environment.

Managing Stakeholders

Marketing Automation: Essentials

Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.

Marketing Automation: Essentials

PR in a changing digital landscape

The digital revolution and the explosion of social media has had a huge impact on the role that PR plays in any brand strategy. This course will look at how PR must align with marketing in today’s ‘connected’ world.

PR in a changing digital landscape

Programmatic Marketing: Essentials

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

Programmatic Marketing: Essentials

Social Media: Strategy

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business

Social Media: Strategy

Social Media - Strategy, Tools and Tactics

Two highly practical, hands-on days that give you the skills, tools and confidence to create and execute the very best social media strategy for your business

Social Media - Strategy, Tools and Tactics

What is Marketing?

Customers are the lifeblood of any organisation. Without customers any organisation would cease to exist. Marketing manages the organisation’s relationship with customers. If you do not understand marketing you cannot understand business.

What is Marketing?

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The course taught me things I can apply to my job straight away

Adam Turner ,
AAT

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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