Planning and strategy courses

Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises, this course gives you the tools to get your programme up and running.

An introduction to the numbers that underpin direct and digital marketing. A course to make you feel confident about the metrics you need to successfully budget and evaluate your marketing activity.

Learn the key steps to planning a successful marketing campaign. You’ll be guided through each stage of devising and developing a campaign using online and offline media.

Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business

Understand how to develop, analyse, and turn customer insight into actions that create value both for your business, and for your customers

How to plan, create and deliver a digital marketing campaign that gets the very best, both short term and long term, from the digital channels your customers have adopted

To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies.

Learn how to successfully plan, run and control digital projects, avoid costly pitfalls, and set the criteria for success that will positively impact your bottom line

Learn to develop the skills and confidence to devise and implement a successful eCommerce strategy. We focus on attracting high value customers, increasing transaction frequency and order value, and improving conversion.

Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation

This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get better response, more conversions, and a higher ROI

Gain a thorough knowledge of the strategy process and learn to develop and implement robust marketing strategies in line with your organisation's wider business objectives

In this intensive one-day course, you will learn the absolute essentials of Marketing. No previous knowledge or experience of marketing is assumed - the focus will be on practical techniques with lots of real-world examples.

As the ever changing marketplace presents new challenges, it is necessary to adopt new personal productivity skills and collaborative agile approaches to marketing. Learn how to effect personal and organisational change to do just that.

This interactive course is designed to give you practical tools to help you better understand your stakeholders; to build relationships with them and an opportunity to put practice using those tools in a safe environment.

Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.

The digital revolution and the explosion of social media has had a huge impact on the role that PR plays in any brand strategy. This course will look at how PR must align with marketing in today’s ‘connected’ world.

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business

Two highly practical, hands-on days that give you the skills, tools and confidence to create and execute the very best social media strategy for your business

This evening course introduces PR Smith’s SOSTAC® Planning framework, showing you how to write the perfect plan, boost your short term results & build long-term sustainable competitive advantage by developing your integrated marketing strategy