Planning and strategy courses

Learn the key steps to planning a successful marketing campaign. You’ll be guided through each stage of devising and developing a campaign using online and offline media.

Charities are in the firing line about their methods of targeting existing and potential donors and they need to ensure they comply with data protection law, the requirements of the Information Commissioner’s Office and new Fundraising Regulator.

Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business

Understand how to develop, analyse, and turn customer insight into actions that create value both for your business, and for your customers

How to plan, create and deliver a digital marketing strategy that gets the very best, both short term and long term, from the digital channels your customers have adopted

Learn how to successfully plan, run and control digital projects, avoid costly pitfalls, and set the criteria for success that will positively impact your bottom line

Learn to develop the skills and confidence to devise and implement a successful eCommerce strategy. We focus on attracting high value customers, increasing transaction frequency and order value, and improving conversion.

This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get better response, more conversions, and a higher ROI

Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation

Gain a thorough knowledge of the strategy process and learn to develop and implement robust marketing strategies in line with your organisation's wider business objectives

As the ever changing marketplace presents new challenges, it is necessary to adopt new personal productivity skills and collaborative agile approaches to marketing. Learn how to effect personal and organisational change to do just that.

Understand how to engage and connect with one very important audience – your internal stakeholders. Proactively identifying and managing these potential ‘blockers to success’ will save you time and avoid potential crisis

Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.

The digital revolution and the explosion of social media has had a huge impact on the role that PR plays in any brand strategy. This course will look at how PR must align with marketing in today’s ‘connected’ world.

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

Two highly practical, hands-on days that give you the skills, tools and confidence to create and execute the very best social media strategy for your business

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business

Customers are the lifeblood of any organisation. Without customers any organisation would cease to exist. Marketing manages the organisation’s relationship with customers. If you do not understand marketing you cannot understand business.