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You will learn to:

  • Understand the different types of digital project and the key processes each involves
  • Devise a clear plan and set the criteria for success
  • Effectively manage and control projects aligned to business and stakeholder objectives
  • Understand what it takes to keep a project on time and on budget
  • Identify issues to avoid potential problems and have a disaster recovery strategy

Course availability 

start location member non-member places left
Central London £549.00 £599.00 10+

NB: Prices above subject to VAT.

Course information

programme

Introduction

  • Types of major digital projects
  • Project Managers vs. Fire Fighters

Getting the basics right

  • Having a solid business case for the project
  • Devising a clear plan and setting the criteria for success
  • Users and stakeholders
  • Ease and effectiveness models/workshops

How to arrive at a good plan

  • Corporate profiling - unbundling the organisation
  • Visibility, collaboration and accountability
  • Strategy and success metrics
  • Communication within the organisation
  • Consulting relevant external partners
  • Leadership and support
  • Change management
  • Risk and governance
  • Linking business strategies to IT and digital strategies
  • Procurement processes and the legal side
  • Invitation to Tender (ITT) preparation
  • Budgeting

Vendor selection

  • Single vendor or several?
  • Sourcing the right type of vendor

Project Control

  • Who manages the project - internally and externally?
  • Testing
  • Schools of Project Management, e.g. PRINCE2, Scrum
  • Gantt charts, site maps, wireframes, content manifests/matrixes and online collaborative tools

Disaster recovery

  • Avoid scapegoating
  • Identifying likely stumbling blocks, e.g. cost, time
  • Get the project back on track!
  • When to euthanise the project

Training

  • Costs – in time and money
  • The importance of implementing the right training

Closing the project

  • Prove it has been successful against the agreed objectives
  • Undertake a post project review - and learn from it
  • Produce a project report
who should attend?

This course is designed for any marketer tasked with specifying, commissioning or running a large digital project.

Previous delegates include:
  • Marketing Executive (EDF Energy)
  • Website Executive (ING Direct)
  • e-Business Consultant (Ignis Asset Management)
  • Senior Digital Marketing Executive (Oxford University Press)
Enrol onto ‘Digital Project Management' course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
tutors

Rik Pipe M IDM

Since the 1990's Rik has worked in digital agencies and software engineering companies delivering digital solutions to private and public sector clients. Some went really well, some less well. Rik learned a lot from both. More recently Rik has been retained by clients in Higher Education and industry to help them with procurement and implementation of large digital projects. These have all gone very well.

venue

IDM Head Office

With two state-of-the-art training suites complete with interactive white boards, a prestigious boardroom equipped with a 70" multi-touch interactive plasma screen and a cafe dining area with relaxation zone, the IDM has created an inspiring training location.

testimonials
A fantastic introduction to Digital Marketing Project Management

Christopher Proctor,
Client Manager, GM Design Ltd

Great practical one day course that can easily be incorporated back into the 'real world'

Natalie Griffiths,
Director, Natalie Griffiths Associates

Provided useful advice and templates to take back into my workplace, kept it simple and to the point. So much valuable info. Great day.

Jodie Whitter,
Online Marketing Executive, Whitbread Group PLC

This course was very useful and in a superb location. It broadened my knowledge on direct and digital marketing, especially as I am new to a role using these marketing methods. Definitely recommended.

Carla Owen,
Marketing Executive, The IET

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