The course is designed for those new to marketing automation; who work in business to consumer (b2c), business to business (b2b), charity, fundraising and not for profit advertising and marketing. If your company is considering buying marketing automation and your role involves the acquisition, development or retention of customers, and you want or need a good knowledge of the fundamentals of how to prepare for a successful implantation of marketing automation, then this course is right for you.
Enrol onto ‘Marketing Automation: Essentials’ course and receive the ‘DMA Admail Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.