Search engine marketing courses

Understand the principles of affiliate marketing and learn how to create, structure and implement an affiliate programme that adds genuine value to your organisation

Develop your marketing skills to build a content marketing approach in your marketing plan. Learn how to develop content strategy to help you engage with your customers, improve results and increase ROI.

How to plan, create and deliver a digital marketing strategy that gets the very best, both short term and long term, from the digital channels your customers have adopted

Maximise the effectiveness of your website and marketing initiatives with this intensive one-day course covering the advanced features of the Google Analytics interface

Master the advanced and customised features of Google Analytics to get the very best from your data on this comprehensive and practical two-day course

Understand the key Google Analytics reports, and learn how to interpret them to make the most of your data in this hands-on, practical one-day workshop

This one-day PPC training course helps you structure and manage PPC campaigns that increase the number and quality of visitors to your website, and keep acquisition costs to a minimum

Learn how to use both paid and organic search to boost your rankings, increase visitors to your site and maximise ROI on this intensive and practical two-day course

Discover the crucial strategies, tools and techniques that will help you improve your results in today's highly competitive natural search engine rankings and get the most from your campaigns