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B2B Marketing: The Complete Guide

Be recognised for your all-round marketing expertise and add a unique B2B specialism to your existing knowledge. If you’re in B2B then this 2-day course will deliver both competitive edge and maximum flexibility in your future career options.

B2B Marketing: The Complete Guide

Copywriting for Social Media and Blogs

Attend this best-selling copywriting course and create compelling social media copy and blogs that engage, encourage shares, drive conversation and prompt action

Copywriting for Social Media and Blogs

Influencer Marketing

Influence is power…..but how to understand the power of Influence! How to implement an effective Influencer Marketing Strategy Why are Influencers so important for brands today and how to implement an effective Influencer strategy

Influencer Marketing

Social Media: Strategy

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business

Social Media: Strategy

Social Media - Strategy, Tools and Tactics

Two highly practical, hands-on days that give you the skills, tools and confidence to create and execute the very best social media strategy for your business

Social Media - Strategy, Tools and Tactics

Social Media: Tools and Tactics

Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business

Social Media: Tools and Tactics

Social Selling

Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management

Social Selling

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Another fab course completed at the IDM. Would highly recommend both the digital copywriting and copywriting for social media and blogs – you’ll take a lot from it, I know I have.

Rea Gordon,
Retail Communications Manager, Hutchinson 3G UK Ltd

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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