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You will learn to:

  • Map the modern buying journey and visualise the effect of social on the sales funnel
  • Understand the power of listening and influencing
  • Champion social media best practice in your organisation
  • Top tips to align sales and marketing to deliver company objectives
  • Learn how to measure success using social media

Course availability 

start location member non-member places left
Central London £549.00 £599.00 10+
Central London £549.00 £599.00 10+
Central London £549.00 £599.00 10+

NB: Prices above subject to VAT.

Course information

programme

What is social selling?

  • Understand today's social landscape and look ahead to the challenges your business will face

Changes in buyers’ behaviour

  • The educated buyer
  • Do you really know your buyer(s)?
  • Behaviours and digital footprint
  • Find out how to ensure you have the best insight
  • Mapping the modern buying journey

Revolution of sales

  • The changing face of sales
  • What the new sales funnel looks like, how it compares to your business and what changes might be coming

Why use social media?

  • 5 top use cases with ROI
  • What does your audience want?
  • The power of listening
  • Influencing not selling - understanding the power of word of mouth
  • Amplification - layering social media on top of successful campaigns to get even better ROI
  • Reminders - helping your customers stay loyal

Overcoming challenges to a new way of working

  • New habits driving new behaviours, change management, incentives
  • Understand what sales do well and how marketing can help them be even better (sales enablement)
  • Understand where you are today and plan for successful change

Learn from leading social selling case studies

  • Zebra
  • Motorola

Takeaway tips

  • Making sure sales and marketing are aligned
  • Measuring success
  • Start your business leveraging social selling straight away to generate more revenue
who should attend?
Team leaders, managers and directors who want to implement change for more efficient, modern sales and marketing, as well as learn softer skills such as coaching. Individuals who want to boost their own careers using social media.

Enrol onto ‘Social Selling’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
tutors

Shane Redding MA Cantab, F IDM, Managing Director, Think Direct

Shane is an independent consultant and runs her own business ‘Think Direct’. She has over 30 years’ international business to business and consumer direct & digital marketing experience and provides strategic advice and training to both end users and marketing suppliers.  Currently Shane is working with a number of companies who are implementing Marketing Automation to transform their businesses. In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles, and in 2015 was named Educator of the Year by the IDM.

venue

DMA

This course should be compulsory for anyone involved with digital marketing - brilliant stuff

Sue Harris,
Director, Knowledgebase

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