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Affiliate Marketing

Understand the principles of affiliate marketing and learn how to create, structure and implement an affiliate programme that adds genuine value to your organisation

Affiliate Marketing

B2B Marketing: Essentials

B2B Marketing Essentials; from understanding your markets and customers to planning and building campaigns that deliver results, in ten actionable steps, this course will help you turbo charge your B2B marketing.

B2B Marketing: Essentials

B2B Marketing: The Complete Guide

Be recognised for your all-round marketing expertise and add a unique B2B specialism to your existing knowledge. If you’re in B2B then this 2-day course will deliver both competitive edge and maximum flexibility in your future career options.

B2B Marketing: The Complete Guide

Briefing and Evaluating Creative Work

The secret to producing great creative work that is relevant, gets noticed and gets results lies in the briefing process. Discover how to craft a brilliant brief and proposition, and confidently evaluate what the creative team produce

Briefing and Evaluating Creative Work

Budgeting for Marketers: Essentials

An introduction to the numbers that underpin direct and digital marketing. A course to make you feel confident about the metrics you need to successfully budget and evaluate your marketing activity.

Budgeting for Marketers: Essentials

Campaign Planning

Learn the key steps to planning a successful marketing campaign. You’ll be guided through each stage of devising and developing a campaign using online and offline media.

Campaign Planning

Compliance for Fundraisers

Charities are in the firing line about their methods of targeting existing & potential donors & they need to ensure they comply with data protection law, requirements of the Information Commissioner’s Office & new Fundraising Regulator.

Compliance for Fundraisers

Content Marketing Strategy

This course will provide a comprehensive understanding of the components that make up a content strategy and the importance of creating a framework

Content Marketing Strategy

Content Marketing: The Complete Guide

Develop your marketing skills to build a content marketing approach in your marketing plan. Learn how to develop content strategy to help you engage with your customers, improve results and increase ROI.

Content Marketing: The Complete Guide

Conversion Rate Optimisation (CRO)

A packed, hands-on, one-day course that takes you from first principles to the advanced conversion techniques that will help you convert more of your web visitors into customers

Conversion Rate Optimisation (CRO)

Copywriting for Digital

Learn the techniques to grab attention, drive traffic, convert sales, inspire loyalty and enhance reputations on this top-selling digital copywriting course

Copywriting for Digital

Copywriting for Not-for-Profit

Get better results from your fundraising copy with a complete set of ideas, approaches, methods and drivers, proven to be effective in the not-for-profit sector

Copywriting for Not-for-Profit

Copywriting for Social Media and Blogs

Attend this best-selling copywriting course and create compelling social media copy and blogs that engage, encourage shares, drive conversation and prompt action

Copywriting for Social Media and Blogs

Copywriting for Web and Email

Master the skills to produce effective web and email copy that attracts, informs, entertains, retains, interacts with, and drives response from a digital audience

Copywriting for Web and Email

Copywriting Masterclass

Understand and apply the advanced techniques and drivers that help you plan, write and review copy that really engages, persuades and sells - whatever the medium

Copywriting Masterclass

Copywriting: an Introduction

Get the theory, gain the hands-on practice and leave with the skills and the blueprint to confidently write or brief online and offline copy that persuades and sells

Copywriting: an Introduction

Customer Acquisition

Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business

Customer Acquisition

Customer Insight

Understand how to develop, analyse, and turn customer insight into actions that create value both for your business, and for your customers

Customer Insight

Customer Retention

Plan and implement successful online and offline customer retention strategies that nurture and improve customer loyalty, and increase ROI for your business

Customer Retention

Data Analytics for Marketers

Turn your customer data into intelligence, and turn your intelligence into greater, and measurable, marketing success with this popular data analytics course

Data Analytics for Marketers

Data Driven Marketing

Discover the metrics to help you measure campaign performance, calculate customer value, and develop strategies for improved, insight-based, ROI-focused marketing

Data Driven Marketing

Data Management Platform (DMP)

Discover the opportunities in creating an omni-channel consumer dialogue through using Data Management Platform (DMP) technology.

Data Management Platform (DMP)

Data Protection for Marketers

Get a complete briefing on current data and privacy legislation and learn how to maximise your marketing’s potential while staying compliant and within the law.

Data Protection for Marketers

Data: Big Data for Marketers

Demystify the Big Data phenomenon. Learn how to understand, manage, analyse and profit from it, and turn better insight into improved marketing performance

Data: Big Data for Marketers

Database Marketing: Essentials

Learn how to collect, analyse, understand and manage your customer data to deliver relevant, personalised marketing communications that improve your business performance

Database Marketing: Essentials

Digital Copywriting: Essentials

A dynamic mix of copywriting theory and practical exercises to introduce and apply the basic principles of successful copywriting to webpages, emails and social media.

Digital Copywriting: Essentials

Digital Marketing: the Complete Guide

The definitive introduction to online marketing. Learn to develop an integrated multichannel digital strategy that includes inbound, outbound, data, analytics, legislation and more in just 3 days

Digital Marketing: the Complete Guide

Digital Marketing: Essentials

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel, to evaluating campaign performance

Digital Marketing: Essentials

Digital Marketing Law

Know the law when it comes to digital marketing, and make confident decisions that underpin your search, social, PR, email and content campaigns and, ultimately, your business’ reputation

Digital Marketing Law

Digital Marketing Strategy

How to plan, create and deliver a digital marketing strategy that gets the very best, both short term and long term, from the digital channels your customers have adopted

Digital Marketing Strategy

Digital Project Management

Learn how to successfully plan, run and control digital projects, avoid costly pitfalls, and set the criteria for success that will positively impact your bottom line

Digital Project Management

Direct Marketing: Essentials

This Direct Marketing course is a results-focused grounding in all the essential direct marketing skills, from identifying the right channel, to evaluating campaign performance

Direct Marketing: Essentials

eCommerce Strategy

Learn to develop the skills and confidence to devise and implement a successful eCommerce strategy. We focus on attracting high value customers, increasing transaction frequency and order value, and improving conversion.

eCommerce Strategy

eCRM

Plan, implement and manage an engaging, accountable, strategic online CRM programme that delivers improved and measurable results for your business

eCRM

Email Marketing: Strategy and Tactics

This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get better response, more conversions, and a higher ROI

Email Marketing: Strategy and Tactics

Email Marketing: Strategy

Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation

Email Marketing: Strategy

Email Marketing: Tactics

Discover everything you need to create effective, results-driven email marketing campaigns, from design and delivery, through to testing, measuring and analysis

Email Marketing: Tactics

General Data Protection Regulation - In Practice

A unique opportunity for you to test and improve your knowledge of GDPR. Using workplace scenarios, we disassemble marketing practices from simple email sign-up to complex profiling, and data sharing, challenging whether each complies with GDPR.

General Data Protection Regulation - In Practice

General Data Protection Regulation - The Basics

A comprehensive 2 hour evening seminar aimed at getting you equipped with the fundamentals of GDPR helping you and your business be compliant ahead of May 25th 2018. Start time - 18:00

General Data Protection Regulation - The Basics

General Data Protection Regulation: Essentials

All forms of one-to-one marketing will be affected by the upcoming GDPR which comes into force 25th May 2018. New rules for processing personal data, profiling, consent & individual rights will all need to be taken into account.

General Data Protection Regulation: Essentials

Google Analytics: Advanced

Maximise the effectiveness of your website and marketing initiatives with this intensive one-day course covering the advanced features of the Google Analytics interface

Google Analytics: Advanced

Google Analytics: the Complete Guide

Master the advanced and customised features of Google Analytics to get the very best from your data on this comprehensive and practical two-day course

Google Analytics: the Complete Guide

Google Analytics: Essentials

Understand the key Google Analytics reports, and learn how to interpret them to make the most of your data in this hands-on, practical one-day workshop

Google Analytics: Essentials

Influencer Marketing

Influence is power…..but how to understand the power of Influence! How to implement an effective Influencer Marketing Strategy Why are Influencers so important for brands today and how to implement an effective Influencer strategy

Influencer Marketing

Integrated Marketing Strategy

Gain a thorough knowledge of the strategy process and learn to develop and implement robust marketing strategies in line with your organisation's wider business objectives

Integrated Marketing Strategy

Introduction to Data

Become a data marketing expert with the understanding, expertise and confidence to outline your organisation’s data strategy, to manage data securely and within legislative guidelines

Introduction to Data

Managing Marketing

As the ever changing marketplace presents new challenges, it is necessary to adopt new personal productivity skills and collaborative agile approaches to marketing. Learn how to effect personal and organisational change to do just that.

Managing Marketing

Managing Stakeholders

This interactive course is designed to give you practical tools to help you better understand your stakeholders; to build relationships with them and an opportunity to put practice using those tools in a safe environment.

Managing Stakeholders

Marketing Automation: Essentials

Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.

Marketing Automation: Essentials

Mobile Marketing: Essentials

The course looks at the major trends driving mobile’s relentless growth, and key challenges; customer-first mobile strategy, the case for mobile sites v native apps, how to integrate mobile with other marketing channels; mCommerce and analytics.

Mobile Marketing: Essentials

Mobile Marketing: Execution

Learn a hands-on practical guide to delivering first class mobile experiences throughout the customer journey, focusing on the very latest developments in responsive web design, app Store marketing, geo-marketing, loyalty and analytics.

Mobile Marketing: Execution

Mobile Marketing: Strategy

This course helps you navigate and define the mobile vision for your business, align stakeholders to plan the mobile roadmap, and optimise your mobile investment to maximise mobile revenues, and drive business efficiency.

Mobile Marketing: Strategy

Mobile Marketing: the Complete Guide

This course combines the strategic and practical aspects of using mobile. Define the mobile vision for your business and align stakeholders to plan the mobile roadmap. Gain a hands-on practical guide to delivering first class mobile experiences

Mobile Marketing: the Complete Guide

Pay per Click (PPC)

This one-day PPC training course helps you structure and manage PPC campaigns that increase the number and quality of visitors to your website, and keep acquisition costs to a minimum

Pay per Click (PPC)

PR in a changing digital landscape

The digital revolution and the explosion of social media has had a huge impact on the role that PR plays in any brand strategy. This course will look at how PR must align with marketing in today’s ‘connected’ world.

PR in a changing digital landscape

Presentation Skills

For a marketer or agency, every presentation is an opportunity to create understanding, discuss ideas and move ahead. This workshop will share practical thinking and actions around preparation, performance and personal confidence.

Presentation Skills

Programmatic Marketing: Essentials

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

Programmatic Marketing: Essentials

Search Engine Marketing: SEO and PPC

Learn how to use both paid and organic search to boost your rankings, increase visitors to your site and maximise ROI on this intensive and practical two-day course

Search Engine Marketing: SEO and PPC

Search Engine Optimisation (SEO)

Discover the crucial strategies, tools and techniques that will help you improve your results in today's highly competitive natural search engine rankings and get the most from your campaigns

Search Engine Optimisation (SEO)

Social Media: Strategy

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business

Social Media: Strategy

Social Media - Strategy, Tools and Tactics

Two highly practical, hands-on days that give you the skills, tools and confidence to create and execute the very best social media strategy for your business

Social Media - Strategy, Tools and Tactics

Social Media: Tools and Tactics

Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business

Social Media: Tools and Tactics

Social Selling

Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management

Social Selling

User Experience

Grasp the key elements of User Experience, and how to develop a UX plan for your mobile and online customers. This course is supported with practical exercises focused on better understanding your customers and what they value.

User Experience

What is Marketing?

Customers are the lifeblood of any organisation. Without customers any organisation would cease to exist. Marketing manages the organisation’s relationship with customers. If you do not understand marketing you cannot understand business.

What is Marketing?

Writing for Content Marketing

This workshop provides training aimed at those tasked with writing digital content for their brand or organisation, whether it be for their website, blog, mobile, email, social media or any other digital platform.

Writing for Content Marketing

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The Data Discovery in Marketing has in many ways been more influential to my future career plans than my degree. The networking potential is significant and enjoyable. I would recommend it to anyone interested in data marketing and also those with an...

Edward Wilson,
Bangor University, Accounting and Finance

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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