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10 steps to GDPR compliant marketing

GDPR is now underway, but many organisations still need to reflect on what it involves – and critically fine-tune decisions made about how to handle its impact.

10 steps to GDPR compliant marketing

Affiliate Marketing

Understand the principles of affiliate marketing and learn how to create, structure and implement an affiliate programme that adds genuine value to your organisation

Affiliate Marketing

B2B Account Based Marketing

Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises, this course gives you the tools to get your programme up and running.

B2B Account Based Marketing

B2B Customer Retention

8 steps to plan and implement successful customer retention strategies that nurture and improve customer loyalty, increasing ROI for your business.

B2B Customer Retention

B2B Lead Generation

Get up to speed with the latest techniques in Business to Business lead generation and nurturing, then benchmark your current activity against industry best-practice.

B2B Lead Generation

B2B Marketing: Essentials

B2B Marketing Essentials; from understanding your markets and customers to planning and building campaigns that deliver results, in ten actionable steps, this course will help you turbo charge your B2B marketing.

B2B Marketing: Essentials

B2B Marketing: The Complete Guide

Be recognised for your all-round marketing expertise and add a unique B2B specialism to your existing knowledge. If you’re in B2B then this 2-day course will deliver both competitive edge and maximum flexibility in your future career options.

B2B Marketing: The Complete Guide

Behavioural Economics

A practical guide to harnessing irrational consumer decisions and making them, if not entirely predictable, then far more intelligible using Behavioural Economics principles.

Behavioural Economics

Briefing and Evaluating Creative Work

The secret to producing great creative work that is relevant, gets noticed and gets results lies in the briefing process. Discover how to craft a brilliant brief and proposition, and confidently evaluate what the creative team produce

Briefing and Evaluating Creative Work

Budgeting for Marketers: Essentials

An introduction to the numbers that underpin direct and digital marketing. A course to make you feel confident about the metrics you need to successfully budget and evaluate your marketing activity.

Budgeting for Marketers: Essentials

Campaign Planning

Learn the key steps to planning a successful marketing campaign. You’ll be guided through each stage of devising and developing a campaign using online and offline media.

Campaign Planning

Content Marketing Strategy

This course will provide a comprehensive understanding of the components that make up a content strategy and the importance of creating a framework

Content Marketing Strategy

Content Marketing: The Complete Guide

Develop your marketing skills to build a content marketing approach in your marketing plan. Learn how to develop content strategy to help you engage with your customers, improve results and increase ROI.

Content Marketing: The Complete Guide

Conversion Rate Optimisation (CRO)

A packed, hands-on, one-day course that takes you from first principles to the advanced conversion techniques that will help you convert more of your web visitors into customers

Conversion Rate Optimisation (CRO)

Copywriting for Digital

Learn the techniques to grab attention, drive traffic, convert sales, inspire loyalty and enhance reputations on this top-selling digital copywriting course

Copywriting for Digital

Copywriting for GDPR

Operational level | 1-day course

This course will tell you how to structure your GDPR messaging so that you say the right things, in the right way. What marketers can and cannot do or say when seeking permission to market under the GDPR.

Copywriting for GDPR

Copywriting for Not-for-Profit

Get better results from your fundraising copy with a complete set of ideas, approaches, methods and drivers, proven to be effective in the not-for-profit sector

Copywriting for Not-for-Profit

Copywriting for Social Media and Blogs

Attend this best-selling copywriting course and create compelling social media copy and blogs that engage, encourage shares, drive conversation and prompt action

Copywriting for Social Media and Blogs

Copywriting for Web and Email

Master the skills to produce effective web and email copy that attracts, informs, entertains, retains, interacts with, and drives response from a digital audience

Copywriting for Web and Email

Copywriting Masterclass

Understand and apply the advanced techniques and drivers that help you plan, write and review copy that really engages, persuades and sells - whatever the medium

Copywriting Masterclass

Copywriting: an Introduction

Get the theory, gain the hands-on practice and leave with the skills and the blueprint to confidently write or brief online and offline copy that persuades and sells

Copywriting: an Introduction

Customer Acquisition

Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business

Customer Acquisition

Customer Insight

Understand how to develop, analyse, and turn customer insight into actions that create value both for your business, and for your customers

Customer Insight

Customer Retention

Plan and implement successful online and offline customer retention strategies that nurture and improve customer loyalty, and increase ROI for your business

Customer Retention

Data Analytics for Marketers

Turn your customer data into intelligence, and turn your intelligence into greater, and measurable, marketing success with this popular data analytics course

Data Analytics for Marketers

Data Driven Marketing

Discover the metrics to help you measure campaign performance, calculate customer value, and develop strategies for improved, insight-based, ROI-focused marketing

Data Driven Marketing

Data Management Platform (DMP)

Discover the opportunities in creating an omni-channel consumer dialogue through using Data Management Platform (DMP) technology.

Data Management Platform (DMP)

Data Protection for Marketers

Get a complete briefing on current data and privacy legislation and learn how to maximise your marketing’s potential while staying compliant and within the law.

Data Protection for Marketers

Data: Big Data for Marketers

Demystify the Big Data phenomenon. Learn how to understand, manage, analyse and profit from it, and turn better insight into improved marketing performance

Data: Big Data for Marketers

Database Marketing: Essentials

Learn how to collect, analyse, understand and manage your customer data to deliver relevant, personalised marketing communications that improve your business performance

Database Marketing: Essentials

Digital Copywriting: Essentials

A dynamic mix of copywriting theory and practical exercises to introduce and apply the basic principles of successful copywriting to webpages, emails and social media.

Digital Copywriting: Essentials

Digital CRM

Plan, implement and manage an engaging, accountable, strategic online CRM programme that delivers improved and measurable results for your business

Digital CRM

Digital Marketing Campaign Planning

How to plan, create and deliver a digital marketing campaign that gets the very best, both short term and long term, from the digital channels your customers have adopted

Digital Marketing Campaign Planning

Digital Marketing Transformation

This course explores the key concepts of Digital Transformation and its potential to constantly change the way we think and work. Gain confidence in beginning to develop your own digital transformation playbook.

Digital Marketing Transformation

Digital Marketing: Essentials

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel to evaluating campaign performance

Digital Marketing: Essentials

Digital Project Management

Learn how to successfully plan, run and control digital projects, avoid costly pitfalls, and set the criteria for success that will positively impact your bottom line

Digital Project Management

Direct Marketing: Essentials

Equip yourself with all the essential, practical skills to thrive in the ever-changing world of Direct Marketing with this industry-leading, results-focused course.

Direct Marketing: Essentials

eCommerce Strategy

Learn to develop the skills and confidence to devise and implement a successful eCommerce strategy. We focus on attracting high value customers, increasing transaction frequency and order value, and improving conversion.

eCommerce Strategy

Email Marketing: Strategy

Maximise response, conversion and ROI from your email campaigns on this one-day course, with advanced techniques for segmenting, targeting, integration and automation

Email Marketing: Strategy

Email Marketing: Strategy and Tactics

This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get better response, more conversions, and a higher ROI

Email Marketing: Strategy and Tactics

Email Marketing: Tactics

Discover everything you need to create effective, results-driven email marketing campaigns, from design and delivery, through to testing, measuring and analysis

Email Marketing: Tactics

GDPR - Day With an Expert

The General Data Protection Regulation (GDPR) came into force on 25 May 2018 to regulate the processing of personal data and change the way in which every marketer works. Learn how to adapt your marketing to the GDPR in detail.

GDPR - Day With an Expert

GDPR Consent: When and how it applies to marketing

Operational level | 2-hour evening course or webinar

Using consent can build trust but there are consequences to getting it wrong. We will take you through the high standards set under GDPR and when to use it.

GDPR Consent: When and how it applies to marketing

GDPR for Fundraisers

Overview level | 1-day course

This course will give you confidence in dealing with the new EU data protection regulations (GDPR) and give a special focus on those elements of particular concern to charity fundraisers.

GDPR for Fundraisers

GDPR Legitimate Interests: When and how it applies to marketing

Operational level | 2-hour evening course or webinar

This course will guide you through what relying on GDPR Legitimate Interests means, how it differs from GDPR Consent and the processes you need to follow.

GDPR Legitimate Interests: When and how it applies to marketing

GDPR: Essentials

Overview level | 1-day course

All forms of marketing will be affected by the GDPR. This course will take you through the new rules for processing personal data, profiling, consent & individual rights.

GDPR: Essentials

GDPR: Essentials B2B

Overview level | 1-day course

B2B marketers must prepare for when the GDPR comes into force. This course will give a comprehensive overview of the GDPR and the preparations B2B marketers need to make to be compliant in time.

GDPR: Essentials B2B

GDPR: In Practice

Operational level | 1-day course

Develop a strong working knowledge of the GDPR using real workplace scenarios. Learn how the GDPR will affect you and your business with practical examples and guides.

GDPR: In Practice

GDPR: The Basics

Overview level | 2-hour evening course

This course is designed to give you the fundamentals of the GDPR. All companies that process personal data will need comply in order to avoid potentially huge fines.

GDPR: The Basics

Google Analytics: Advanced

Maximise the effectiveness of your website and marketing initiatives with this intensive one-day course covering the advanced features of the Google Analytics interface

Google Analytics: Advanced

Google Analytics: the Complete Guide

Master the advanced and customised features of Google Analytics to get the very best from your data on this comprehensive and practical two-day course

Google Analytics: the Complete Guide

Google Analytics: Essentials

Understand the key Google Analytics reports, and learn how to interpret them to make the most of your data in this hands-on, practical one-day workshop

Google Analytics: Essentials

Influencer Marketing

Influence is power…..Learn why influencers are so important for modern brands, how to implement an effective influencer marketing strategy, and ultimately, how to harness the power of influencer marketing.

Influencer Marketing

Innovate You – Become a modern marketing leader

This course uses modern hacking mentality and techniques to enable you to make instant changes to enhance your personal performance and become the best leader you can be.

Innovate You – Become a modern marketing leader

Integrated Marketing Strategy

Gain a thorough knowledge of the strategy process and learn to develop and implement robust marketing strategies in line with your organisation's wider business objectives

Integrated Marketing Strategy

Introduction to Data

Become a data marketing expert with the understanding, expertise and confidence to outline your organisation’s data strategy, to manage data securely and within legislative guidelines

Introduction to Data

Introduction to Marketing

In this intensive one-day course, you will learn the absolute essentials of Marketing. No previous knowledge or experience of marketing is assumed - the focus will be on practical techniques with lots of real-world examples.

Introduction to Marketing

Managing Marketing

As the ever changing marketplace presents new challenges, it is necessary to adopt new personal productivity skills and collaborative agile approaches to marketing. Learn how to effect personal and organisational change to do just that.

Managing Marketing

Managing Stakeholders

This interactive course is designed to give you practical tools to help you better understand your stakeholders; to build relationships with them and an opportunity to put practice using those tools in a safe environment.

Managing Stakeholders

Marketing Automation: Essentials

Whether you are about to buy, or have already invested in Marketing Automation, this one day provides you with the essential knowledge to make the most of what is fast becoming an essential tool for all marketing departments.

Marketing Automation: Essentials

Mobile Marketing: Essentials

The course looks at the major trends driving mobile’s relentless growth, and key challenges; customer-first mobile strategy, the case for mobile sites v native apps, how to integrate mobile with other marketing channels; mCommerce and analytics.

Mobile Marketing: Essentials

Mobile Marketing: Execution

Learn a hands-on practical guide to delivering first class mobile experiences throughout the customer journey, focusing on the very latest developments in responsive web design, app Store marketing, geo-marketing, loyalty and analytics.

Mobile Marketing: Execution

Mobile Marketing: Strategy

This course helps you navigate and define the mobile vision for your business, align stakeholders to plan the mobile roadmap, and optimise your mobile investment to maximise mobile revenues, and drive business efficiency.

Mobile Marketing: Strategy

Mobile Marketing: The Complete Guide

This course combines the strategic and practical aspects of using mobile. Define the mobile vision for your business and align stakeholders to plan the mobile roadmap. Gain a hands-on practical guide to delivering first class mobile experiences

Mobile Marketing: The Complete Guide

Pay per Click (PPC)

This one-day PPC training course helps you structure and manage PPC campaigns that increase the number and quality of visitors to your website, and keep acquisition costs to a minimum

Pay per Click (PPC)

PR in a Changing Digital Landscape

The digital revolution and the explosion of social media has had a huge impact on the role that PR plays in any brand strategy. This course will look at how PR must align with marketing in today’s ‘connected’ world.

PR in a Changing Digital Landscape

Presentation Skills

For a marketer or agency, every presentation is an opportunity to create understanding, discuss ideas and move ahead. This workshop will share practical thinking and actions around preparation, performance and personal confidence.

Presentation Skills

Profiling, Segmentation and Targeting under the GDPR

Operational level | 2-hour evening course

Businesses need to ensure that all profiling has met the core GDPR requirements. This course, validated by the DMA, provides clear guidance to ensure your profiling activities are fully compliant

Profiling, Segmentation and Targeting under the GDPR

Programmatic Marketing: Essentials

The programmatic course will provide a comprehensive understanding of programmatic, how it is changing the world of digital marketing today and show the impact on media buying

Programmatic Marketing: Essentials

Search Engine Marketing: SEO and PPC

Learn how to use both paid and organic search to boost your rankings, increase visitors to your site and maximise ROI on this intensive and practical two-day course

Search Engine Marketing: SEO and PPC

Search Engine Optimisation (SEO)

Discover the crucial strategies, tools and techniques that will help you improve your results in today's highly competitive natural search engine rankings and get the most from your campaigns

Search Engine Optimisation (SEO)

Social Media Crisis Management

Understand your organisation's ability to respond to a social media crisis, how to structure and plan an effective response to a social media crisis

Social Media Crisis Management

Social Media: Strategy

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business

Social Media: Strategy

Social Media - Strategy, Tools and Tactics

Two highly practical, hands-on days that give you the skills, tools and confidence to create and execute the very best social media strategy for your business

Social Media - Strategy, Tools and Tactics

Social Media: Tools and Tactics

Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business

Social Media: Tools and Tactics

Social Selling

Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management

Social Selling
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Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The course was very useful, and I would highly recommend it to anyone interested in ecommerce

Amira Bentoumi,
Allianz Global Assistance

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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