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Professional Diplomas

Diploma programmes for marketers who implement and manage marketing campaigns

IDM Professional Diploma in Digital Marketing

Be qualified to plan, manage and evaluate digital campaigns in social media, search, email, affiliate and more, and learn to confidently integrate them with your organisation’s wider marketing strategy

IDM Professional Diploma in Digital Marketing

IDM Professional Diploma in Direct and Digital Marketing

Enrol on this comprehensive qualification and gain the skills to plan, implement and integrate the online and offline direct marketing campaigns that will help you achieve your professional goals

IDM Professional Diploma in Direct and Digital Marketing

Postgraduate Diplomas

Postgraduate diploma programmes are designed for marketers who determine marketing strategy

IDM Postgraduate Diploma in Digital Marketing

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence of professional accreditation

IDM Postgraduate Diploma in Digital Marketing

IDM Postgraduate Diploma in Direct and Digital Marketing

Become a professionally qualified expert in both of today’s most important marketing disciplines. The strategic-level skills you gain will both improve business performance and advance your career

IDM Postgraduate Diploma in Direct and Digital Marketing

Professional Certificates

Qualification programmes for marketers who wish to develop their expertise in a specific or specialised discipline

IDM Professional Certificate in Email Marketing

Become a recognised email marketing expert, professionally qualified to plan, initiate, manage and evaluate effective, ROI-driven email marketing campaigns for your organisation

IDM Professional Certificate in Email Marketing

IDM Professional Certificate in Search Marketing

Become a specialist in two digital marketing disciplines, Search Engine Optimisation (SEO) and Pay per Click (PPC) and gain the expertise to improve natural search results and paid search ROI

IDM Professional Certificate in Search Marketing

IDM Professional Certificate in Social Media

Stand-out in the competitive social media landscape. Become a professionally qualified social media expert with the skills to deliver a robust social strategy that delivers measurable results and ROI

IDM Professional Certificate in Social Media

Awards

Qualification programmes for marketers who wish to develop their expertise in a specific or specialised discipline

IDM Award in Data

Qualify as a data marketing expert with the knowledge, skills and confidence to define your organisation’s data strategy and to manage data securely and within legislative guidelines

IDM Award in Data

IDM Award in Digital Copywriting

Become a professionally qualified Digital Copywriter via this highly acclaimed copywriting qualification, and be recognised for copy that gets demonstrable results across all digital platforms

IDM Award in Digital Copywriting

IDM Award in Direct and Digital Marketing

Get a comprehensive grounding in the principles of direct and digital marketing with this online marketing course designed for those new to the profession or who need to expand their skill set

IDM Award in Direct and Digital Marketing

IDM Award in Mobile Marketing

Become a professionally qualified mobile marketer with the expertise and knowledge to connect, engage and influence customers through this highly personal marketing channel

IDM Award in Mobile Marketing

IDM Award in Direct Mail

For those who are new to the profession, or to direct mail, this award provides a solid grounding in the principles of best practice direct mail to support career development across all disciplines

IDM Award in Direct Mail

IDM Award in General Data Protection Regulation

All forms of one to one marketing are affected by privacy legislation and the General Data Protection Regulation (GDPR). New rules for processing Personal Data, Profiling, Consent, and individual rights will all need to be taken into account.

IDM Award in General Data Protection Regulation

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The Data Discovery in Marketing has in many ways been more influential to my future career plans than my degree. The networking potential is significant and enjoyable. I would recommend it to anyone interested in data marketing and also those with an...

Edward Wilson,
Bangor University, Accounting and Finance

Train Your Team

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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