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Professional Diplomas

Equivalent to a Level 6 (Bachelor's degree) qualification, similar to an undergraduate degree. Recommended for professionals with approximately 18 months+ experience who want to develop their marketing knowledge and skills

IDM Professional Diploma in Digital Marketing

This course will give you the skills to plan, manage and evaluate digital marketing campaigns in social media, search marketing, email, affiliate and more. Get qualified and learn how to confidently integrate them with your organisation’s wider marketing strategy

IDM Professional Diploma in Digital Marketing

IDM Professional Diploma in Direct and Digital Marketing

Using direct and digital marketing channels effectively is vital to any business. Enrol on this comprehensive qualification and gain the skills to plan, implement and integrate online and offline direct and digital marketing campaigns

IDM Professional Diploma in Direct and Digital Marketing

Postgraduate Diplomas

Equivalent to a level 7 (Master's degree) qualification, similar to a Master's degree. Recommended for more senior professionals with a few years' experience who want to gain a professional marketing qualification working at a strategic level

IDM Postgraduate Diploma in Digital Marketing

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence of professional accreditation

IDM Postgraduate Diploma in Digital Marketing

IDM Postgraduate Diploma in Direct and Digital Marketing

Become a professionally qualified expert in both of today’s most important marketing disciplines. The strategic-level skills you gain will both improve business performance and advance your career

IDM Postgraduate Diploma in Direct and Digital Marketing

Professional Certificates

Equivalent to a Level 5 qualification. Recommended for marketers with some prior experience who wish to develop their expertise in a specific or specialised discipline

IDM Professional Certificate in Email Marketing

Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.

IDM Professional Certificate in Email Marketing

IDM Professional Certificate in SEO and PPC

Become a specialist in Search Engine Optimisation (SEO) and Pay per Click (PPC). Build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.

IDM Professional Certificate in SEO and PPC

IDM Professional Certificate in Social Media

Stand-out in the competitive social media landscape with our Professional Certificate in Social Media. Become a qualified social media expert with the skills to deliver a robust social strategy that delivers measurable results and ROI.

IDM Professional Certificate in Social Media

IDM Professional Certificate in Content Marketing

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

IDM Professional Certificate in Content Marketing

IDM Professional Certificate in GDPR

Expert level | 2-day and/or online

This award winning professional qualification course provides DPOs and senior marketing managers with a solid working knowledge of the practical implications of the GDPR. Validated by the DMA.

IDM Professional Certificate in GDPR

IDM Awards

Equivalent to a Level 4 qualification. The IDM Awards provide thorough grounding in a chosen subject area. Recommended for those new to marketing or looking to refresh their knowledge in the fundamentals.

IDM Award in Digital Copywriting

Become a professionally qualified Digital Copywriter and be recognised for copy that gets demonstrable results across all digital platforms, with the highly acclaimed IDM Award in Digital Copywriting

IDM Award in Digital Copywriting

IDM Award in Data & Analysis

Get qualified as a data marketing expert and gain the skills and confidence to define your organisation’s data strategy with our Award in Data

IDM Award in Data & Analysis

IDM Award in Digital Marketing

Gain vital insights into the core principles, concepts and practical applications in digital marketing with our comprehensive entry-level introduction to the fastest growing marketing channel.

IDM Award in Digital Marketing

IDM Award in Integrated Marketing Communications

Learn the key principles of Integrated Marketing Communications with this IDM Online Award, designed for those new to the profession or who need to expand their marketing skill set

IDM Award in Integrated Marketing Communications

IDM Award in Direct Mail

For those who are new to the profession, or to direct mail, our Award in Direct Mail will give you the skills to plan, create and implement direct mail as part of a wider integrated marketing campaign

IDM Award in Direct Mail

IDM Award in GDPR

Overview level | 2-hour online

This qualification provides the answers to the GDPR questions every marketer needs to know. In just two hours you can become a qualified GDPR practitioner. Validated by the DMA.

IDM Award in GDPR

IDM Award in GDPR for Direct Mail

Overview level | 2-hour online

This qualification gives you the answers to the GDPR questions every marketer needs to know, with a special focus on the advantages direct mail brings to marketers under the GDPR.

IDM Award in GDPR for Direct Mail

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

This one day course provided me with the tools I need to go back and implement robust campaigns and an intelligent testing programme

Virginie Elbaz,
Data Planner, News International Ltd

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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