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Professional Diplomas

Equivalent to a Level 6 (Intermediate) qualification, similar to an undergraduate degree. Recommended for professionals with approximately 18 months+ experience who want to develop their marketing knowledge and skills

IDM Professional Diploma in Digital Marketing

This course will give you the skills to plan, manage and evaluate digital marketing campaigns in social media, search marketing, email, affiliate and more. Get qualified and learn how to confidently integrate them with your organisation’s wider marketing strategy

IDM Professional Diploma in Digital Marketing

IDM Professional Diploma in Direct and Digital Marketing

Using direct and digital marketing channels effectively is vital to any business. Enrol on this comprehensive qualification and gain the skills to plan, implement and integrate online and offline direct and digital marketing campaigns

IDM Professional Diploma in Direct and Digital Marketing

Postgraduate Diplomas

Equivalent to a level 7 (Advanced) qualification, similar to a Master's degree. Recommended for more senior professionals with a few years' experience who want to gain a professional marketing qualification working at a strategic level

IDM Postgraduate Diploma in Digital Marketing

Gain one of today’s most prestigious marketing qualifications and develop the skills to define a robust digital strategy for your organisation, along with the confidence of professional accreditation

IDM Postgraduate Diploma in Digital Marketing

IDM Postgraduate Diploma in Direct and Digital Marketing

Become a professionally qualified expert in both of today’s most important marketing disciplines. The strategic-level skills you gain will both improve business performance and advance your career

IDM Postgraduate Diploma in Direct and Digital Marketing

Professional Certificates

Equivalent to a Level 5 (Intermediate) qualification. Recommended for marketers with some prior experience who wish to develop their expertise in a specific or specialised discipline

IDM Professional Certificate in Email Marketing

Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.

IDM Professional Certificate in Email Marketing

IDM Professional Certificate in Search Marketing

Become a specialist in Search Engine Optimisation (SEO) and Pay per Click (PPC). Build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.

IDM Professional Certificate in Search Marketing

IDM Professional Certificate in Social Media

Stand-out in the competitive social media landscape with our Professional Certificate in Social Media. Become a qualified social media expert with the skills to deliver a robust social strategy that delivers measurable results and ROI.

IDM Professional Certificate in Social Media

IDM Professional Certificate in Content Marketing

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

IDM Professional Certificate in Content Marketing

IDM Professional Certificate in GDPR and ePrivacy (Cert GDPR)

Two new laws come into force on 25 May 2018 to regulate cookies, social networks, marketing calls, SMS messaging, messaging apps, the use of computer IP addresses and more. Learn how to adapt your marketing to take into account the GDPR and ePrivacy Regulation.

IDM Professional Certificate in GDPR and ePrivacy (Cert GDPR)

Awards

Equivalent to a Level 4 (Intermediate) qualification. Recommended for marketers with some prior experience who wish to develop their expertise in a specific or specialised discipline

IDM Award in Digital Copywriting

Become a professionally qualified Digital Copywriter and be recognised for copy that gets demonstrable results across all digital platforms, with the highly acclaimed IDM Award in Digital Copywriting

IDM Award in Digital Copywriting

IDM Award in Data Fundamentals

Get qualified as a data marketing expert and gain the skills and confidence to define your organisation’s data strategy with our Award in Data

IDM Award in Data Fundamentals

IDM Award in Direct and Digital Marketing

Learn the key principles of direct and digital marketing with the IDM Online Award in Direct and Digital, designed for those new to the profession or who need to expand their marketing skill set

IDM Award in Direct and Digital Marketing

IDM Award in Direct Mail

For those who are new to the profession, or to direct mail, our Award in Direct Mail will give you the skills to plan, create and implement direct mail as part of a wider integrated marketing campaign

IDM Award in Direct Mail

IDM Award in Digital Marketing

The IDM Award in Digital Marketing is designed to provide you with the most comprehensive entry-level introduction to the fastest growing marketing channel. If you want insights into the core principles that define the concepts and practical applications that are currently building careers in digital marketing, this is the online course for you.

IDM Award in Digital Marketing

IDM Award in General Data Protection Regulation (Created by the DMA)

All forms of one-to-one marketing are affected by privacy legislation and the upcoming GDPR which comes into force 25th May 2018. Learn all you need to know with the IDM Award in General Data Protection, created by the DMA

IDM Award in General Data Protection Regulation (Created by the DMA)

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

This course was very useful and in a superb location. It broadened my knowledge on direct and digital marketing, especially as I am new to a role using these marketing methods. Definitely recommended.

Carla Owen,
Marketing Executive, The IET

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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