Shane Redding MA Cantab, F IDM, Managing Director, Think Direct
Shane is an independent consultant and runs her own business ‘Think Direct’. She has over 30 years’ international business to business and consumer direct & digital marketing experience and provides strategic advice and training to both end users and marketing suppliers. Currently Shane is working with a number of companies who are implementing Marketing Automation to transform their businesses. In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles, and in 2015 was named Educator of the Year by the IDM.
Lawrence Mitchell, Marketing Director, Reed Business Information
Lawrence Mitchell is Marketing Director for Reed Business Information (RBI), a role he has occupied since March 2008. He’s also a non-executive director for the IDM (Institute of Digital and Direct Marketing) and a member of the IDM’s B2B Council.
Lawrence started his career in book publishing and subscription newsletters for brands such as Mosby, McGraw-Hill and the Financial Times. The majority of his career has been heavily focused on digital marketing and publishing, with an increasing focus on business marketplaces.
Joe Edwards F IDM, Head of Digital, FIBA Media
Joe Edwards is a Creative Strategic Planner, who began his career long before the words Digital and Social became the buzz words they now. In 2001 (just after the dot com bubble burst) he founded a Web and Digital Agency and after successes with Universal and Orange decided it was time to move more into the the realms of marketing. Over the years Joe has worked both client side and agency, working with with Startups to Large Enterprise organisations in both B2B and B2C environments.
He has worked with such organisations as Adobe, Citi Bank, RBS, Visa, Toyota, HP, Symantec, TfL, Studio Canal & eOne Entertainment to across Digital, Social and Mobile marketing disciplines. He is also part of The Institute of Direct and Digital Marketing (IDM) Marketing Advisory Council and delivers training on behalf of the IDM.
Joe currently works for MOI a global integrated marketing agency.