To register your interest on the next cohort please email us here.
Discover how to apply key digital technologies, tools and techniques and successfully integrate them within the overall marketing mix to meet your objectives.
Upon completion of your studies, you will be able to effectively plan and apply digital technologies and techniques - and to continuously improve the value that digital media and channels contribute to your marketing success.
Who is it for?
Marketing communications professionals who implement or are involved with digital or multichannel marketing campaigns and need a grounding in digital tools as part of their job. It would also benefit those who want a broader understanding of what is required of digital channels.
Join our elite group...
“From an employers point of view the Professional Diploma is a very cost effective way to invest in your employees professional development. I would recommend the IDM program for everybody working within digital marketing – if you want to develop your skills.”
Tero Pajunen, Planner and a founder member, Gyllene Skor
These are just some of the select few, forward-thinking organisations represented on this qualification:
- Dagmar Oy
- Itella Corporation
- MTV Oy
- Nokia Corporation
- Omnicom Media Group
- Sanoma Media Finland Oy
- Sanoma News Oy
- Social Media Fab Oy
- Stockmann Oyj
- TeliaSonera Finland Oy
- Universal Music Finland
Delivered through a stream of online content, run over 12 months, with personal tutor email support.
1x3 day face-to-face sessions held in Finland, which take place in addition to the the online learning.
Fees include cost of studies, support resources, tuition and examinations.
IAB members: € 3,360
Non-members: € 3,969
If the payer, individual or company, is VAT registered and can provide a valid EU VAT number they will not be charged VAT. If the payer is not VAT registered, individual or company, they will incur a VAT cost.
How do I enrol?
You can submit your booking via email with the following information:
- Your title, first and last names
- Job title/position
- Company name (please indicate if IAB member)
- Address, telephone no.
- Email address (to be used for study correspondence)
- If a different person or department is paying your invoice then remember to tell us their name and address as well.
If you would like to discuss your application or have any questions please call us on
020 8614 0271.
As part of your studies you will receive complimentary IDM membership which allows 24/7 access to digital and direct marketing resources. In addition to this, you'll also receive a comprehensive study package with practitioner-written study notes, carefully selected texts, presentations, reading lists and supporting online documentation.
Each delegate is provided with a copy of: eMarketing eXcellence (by Paul Smith and Dave Chaffey). The authors have written this book to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing.
Complimentary access to copies of the useful DMA Guides written by the marketing doers covering areas such as data, social media and email marketing, are provided to once you have booked your place
Exams and assessments
In order to attain the Professional Diploma in Digital Marketing and use the honorifics you must successfully pass 2 assignments and 2 exams.
You will have 5 weeks to complete each assignment and 3 hours to complete each exam.
Exams take place in June and December at regional venues.
Pass marks and grades
To pass this programme you will need a minimum mark of 45% in each assignment and exam to pass. In the event that the minimum pass mark is not met for the examinations, you will have the opportunity to re-sit at a later date.
Assignment marks are weighted with Assignment 1 receiving 40% of achieved mark and Assignment 2 receiving 60% of achieved mark.
If one or both assignments don’t meet the minimum pass mark, your tutor will discuss this with you and may be considered by the Board of Examiners in conjunction with your exam results.
To obtain a CREDIT the above applies but you must achieve an overall average of 60% and a DISTINCTION an overall average of 70%.