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Course Selection

I do not know which course is right for me, can you help?

Please contact qualifications@theidm.com or call +44 (0)20 8614 0277 and we can arrange a suitable time for an advisor to speak to you.

Entry Requirements

Are there any entry requirements?

Entry requirements vary depending on the level of qualification, see below for more details:

Postgraduate Diploma level entry requirements
Applicants should be over 18 years and have:

  • Over 3 years marketing work experience and
  • Passed an IDM Professional Diploma, hold a degree or another marketing qualification

Professional Diploma level entry requirements
Applicants should be over 18 and have:

  • A minimum of 18 months marketing work experience and
  • Passed an IDM Award/Professional Certificate or have ‘A’ levels or another marketing qualification

Professional Certificate level entry requirements
Applicants should be over 18 years and have a professional interest in the specialist subject, and a good command of spoken and written English.

Award level entry requirements
Applicants should be those who are new to the profession, subject area or seeking a career change.  The programme is very specialised.

 


Exams and assessments

What assessments and exams will I have to undertake?

  • Postgraduate Diploma programmes: 2 x assignments (4,000 – 5,000 words – 7 week submission date) and 2 x 3 hour exams
  • Professional Diploma programmes: 2 x assignments (3,000 – 4,000 words – 5 week submission date) and 2 x 3 hour exams
  • Professional Certificate programmes: 2 x 1 hour online exams
  • Award in Digital Copywriting x 2 days – 1 assessment (1,500 – 2,000 words – 3 week submission date)
  • Award in Data – online self-assessment
  • Award in Direct and Digital Marketing – online self-assessment
  • Award in Direct Mail – online self-assessment
  • Award in Digital Marketing – online self-assessment
  • Written exams take place in June or December each year

Exams and assessments

What is your pass rate?

The overall pass rate for students studying IDM qualifications is 94%.


Exams and assessments

What mark do I need to pass?

For the Postgraduate Diploma and Professional Diploma programmes you will need a minimum mark of 45% in each assignment and exam to pass. 

Professional Certificate programmes and online award programmes the pass mark is 60%. 

In the event that the minimum pass mark is not met for the examinations, you will have the opportunity to resit at a later date.

If one or both assignments don’t meet the minimum pass mark, your tutor will discuss this with you, and may be considered by the Board of Examiners in conjunction with your exam results.

The online Award assessments are graded by a single online assessment which is 60 minutes long.

Fees and payment

Do I have to pay online or can you send me an invoice?

When prompted during the booking process you can choose to pay online or pay offline. If you choose online you would pay by card and if you choose offline we will send you an invoice.
 

Fees and payment

What are the IDM payment terms for booking?

Payment is due 30 days from the invoice date or before the course starts whichever is soonest. 


General FAQ

Where are we based?

Directions to the IDM can be viewed by visiting https://www.theidm.com/contact-us

Qualification Enquiry

Are any special considerations taken into account when sitting my exam?

30 minutes extra time can be given in examinations if medical documentation is provided to support your request.  This can include the following: learning difficulties, disability, illness, compassionate, Please contact qualifications@theidm.com in the first instance with supporting documentation for your request to be considered. 

Qualification Enquiry

Are discounts available for buying multiple places?

Yes we are able to offer discounts for multiple bookings – please contact +44 (0)20 8614 0273 or email corporatetraining@theidm.com for more information.

Qualification Enquiry

Are discounts available for those who have studied a previous IDM qualification?

If you are a Graduate of the IDM then you can receive 20% discount on all our professional short courses and any further IDM Qualification programmes.

Qualification Enquiry

Can I bring a bag into the examination room?

Bags, laptops, coats can be brought into the examination room however, you will need to leave these items in a designated area of the room. All digital devices must be switched off.  Stationery, non programmable calculators, a dictionary, snacks and drinks are allowed.  Wearable tech ie Smart watches will not be allowed into the examination room – invigilators will ask for these to be removed if seen. The IDM nor the examination centre will not be responsible for any loss or damage to personal items. 


Qualification Enquiry

Can I just attend the course and not take the exams?

You could, but we advise you to take the exams. The qualification is a unique professional qualification serving the marketing profession, so it would be a great shame not to qualify. Until all elements are completed you will be unable to attain the qualification and or use the honorifics.


Qualification Enquiry

Can I print the modules out?

No, the modules are unable to be printed.


Qualification Enquiry

Can I view past exam papers?

These will be available in your Learn Account once your course is underway.


Qualification Enquiry

Can the IDM assist me with obtaining a visa?

Course applicants from non-EU countries may require a visa to study in the UK.   Please check you are eligible for a visa before applying for a course, the IDM cannot assist with this process.

Visitors may apply for a study visa up to 3 months before their date of travel. For more information, please visit the gov.uk website  https://www.gov.uk/study-visit-visa  


Qualification Enquiry

Can you please provide directions to the IDM?

Directions to the IDM can be viewed by visiting https://www.theidm.com/contact-us

Qualification Enquiry

Can your courses be bespoke to my organisation requirements and can they be delivered in house?

Yes, we can deliver courses designed to your specific training needs. Please contact +44 (0)20 8614 0273 or email corporatetraining@theidm.com for more information.

Qualification Enquiry

Do I have to study the modules in order?

No you don’t have to study them in order but to complete your assignment’s it may be beneficial for you to do so.

Qualification Enquiry

Do you recommend any hotels close to the IDM?

We can provide a list of local accommodation for students from outside London. This accommodation has not been inspected by the IDM and we cannot make recommendations, however, we do monitor feedback from other participants. Accommodation details for a Monday – Wednesday booking can be viewed by visiting http://www.phrweb.co.uk/events.aspx?event=idmd and a Thursday – Sunday booking at http://www.phrweb.co.uk/events.aspx?event=idme

Qualification Enquiry

English is not my first language; will I be given more time in the exam?

You will receive 30 minutes extra time in examinations if English is not your first language and you do not work in an English speaking country.

Qualification Enquiry

How much do your qualification courses cost to study?

Costs vary depending on the chosen course and study method. For up to date prices, please visit https://www.theidm.com/marketing-qualifications

Qualification Enquiry

I am currently between jobs. Are you able to offer a discount?

We offer 25% discount off our face to face Qualifications programmes.
Call us on 020 8614 0277 in confidence to see if you are eligible for our discount. You will be required to sign and return our Terms and Conditions with your booking. This discount can be claimed in conjunction with our Qualifications payment plan to help you spread the cost.

Qualification Enquiry

If I am unable to complete the Award in Data in the specified time, can I request an extension?

You can purchase an additional 6 month extension at a cost of £60+VAT. Please contact qualifications@theidm.com to request this. 

Qualification Enquiry

If I do not pass first time, can I retake the exam?

Yes you can resit at the next examination but this will incur a £75 + VAT resit fee for Professional and Postgraduate Diploma and £50 + VAT for the online examinations.

Qualification Enquiry

If I fail the online assessment, can I retake it?

You have up to 3 attempts to pass the online assessment. If after 3 attempts and you have not passed you will be directed to contact the qualifications team on how to proceed.

Qualification Enquiry

If I fail the online Award in Data assessment, can I retake it?

Yes you have up to 3 attempts to pass the online assessment. If after 3 attempts and you have not passed you will be directed to contact the qualifications team on how to proceed.

Qualification Enquiry

I'm based overseas, do I need to travel to the UK to take my exams?

As an overseas student you would not be expected to travel to the UK for your exams. They can be held within your company/country as long as the relevant processes are put in place and overseen by someone such as your HR/Line manager.

UK students can sit exams at one of the regional centres provided by the IDM, details will follow closer to the time.

Qualification Enquiry

I'm based overseas, do I pay VAT?

VAT is charged outside of the UK as follows – 
  • Outside the EU – no VAT charged
  • Inside the EU to someone who is VAT registered – no VAT charged
  • Inside the EU to someone who is not VAT registered – standard VAT charged

Qualification Enquiry

I'm interested in getting my employer to pay, can you help?

The IDM qualification course are well established and respected marketing qualifications and your employer may be interested in investing in your course fees. It can be very efficient for your company to pay, since they can offset the costs of VAT, Corporation Tax, National Insurance and Income Tax. We can help you create a business case to present to your employer. Many previous students have found that their employers have been very interested to invest. Please email qualifications@theidm.com and we can assist.

Qualification Enquiry

I'm paying myself, can I set up a payment plan?

We offer a 10 month interest free payment plans for the majority of our courses. Please call our sales advisors to discuss this in more detail.

Qualification Enquiry

Is accommodation included within the course price?

The IDM is not residential, opening hours are 09.00 to 18.00 Monday to Friday. A link to a list of local accommodation will be available to you upon booking for students from outside London. This accommodation has not been inspected by the IDM and we cannot make recommendations, however, we do monitor feedback from other participants. Accommodation details for a Monday – Wednesday booking can be viewed by visiting http://www.phrweb.co.uk/events.aspx?event=idmd (idmd = event code) and a Thursday – Sunday booking at http://www.phrweb.co.uk/events.aspx?event=idme (idme = event code).

The Business Leadership programme includes residential accommodation.
 

Qualification Enquiry

Is lunch and refreshments provided within the course price for face to face courses?

Yes, lunch and refreshments are included in the cost for the intensive courses.

Qualification Enquiry

Is the IDM close to a train station?

Oxford Circus underground station is a 2 minute walk from the offices.  The nearest mainline station is London Marylebone – visit TFL for more information.

Qualification Enquiry

Is there parking at the IDM?

Sorry there is no car parking is available at our offices.


Qualification Enquiry

Is VAT applicable on IDM courses?

IDM courses are subject to VAT. VAT is charged outside of the UK as follows:

  • Outside the EU – no VAT charged
  • Inside the EU to someone who is VAT registered – no VAT charged
  • Inside the EU to someone who is not VAT registered – standard VAT charged

Qualification Enquiry

I've lost my certificate, can I request a copy?

We are unable to issue copy certificates however we can issue a letter on headed paper confirming your qualification. Please contact qualifications@theidm.com if this is something you require.  


Qualification Enquiry

What are my assignment and revision dates?

Key dates will be available in your Learn Account.

Qualification Enquiry

What are the terms and conditions of booking an IDM qualification?

Please visit https://www.theidm.com/terms-conditions to view the general T&Cs.

Qualification Enquiry

What do I need to bring with me to the examinations?

Stationery, non programmable calculator, dictionary, snacks and drinks are allowed.


Qualification Enquiry

What is the format of the online exam?

Paper 1 is multiple choice of 50 questions, paper 2 multiple choice but also some scenario based questions which require more considered answers.

Qualification Enquiry

What mark do I need to get a CREDIT or DISTINCTION?

To obtain a CREDIT you must achieve the following An overall average grade of 60% or more.
For a DISTINCTION, the same applies, but the minimum mark would be 70%. (Please note that where a course includes group work, this will require a minimum pass mark of 45% and will also count towards your individual grade).
Credit and Distinction grades are not applicable on Award programmes.

Qualification Enquiry

When are my assignments due in and when do I take my exams

Key dates will be available in your Learn Account detailing information regarding submission and debriefing of your assignments plus your examination dates – please note these in your diary.

Qualification Enquiry

When do I receive my assignment results?

Key dates will be available in your Learn Account.

Qualification Enquiry

When do I receive my exam results?

February exam sitters will receive results in April, June exam sitters will receive results in August, September exam sitters will receive results in November and December exam sitters will receive results in February.  

Qualification Enquiry

Where are the exams held?

London, Bristol, Manchester, Leeds, Birmingham and Edinburgh – further details ie address details will follow closer to the time of the exams.  If you are based overseas then we can arrange for them to be taken within your country.

Qualification Enquiry

Where do IDM qualifications take place?

This will vary depending on the study option you choose. All programmes take place in central London.

Qualification Enquiry

Who do I contact if I have problems with my online course?

Please email qualifications@theidm.com describing the problem. It's helpful if you can include your user number, the browser you were using and what you were trying to achieve.

Qualification Enquiry

Who is the IDM?

The IDM is the leading independent direct, data and digital marketing trainer. Our priority is your professional development, not shareholder profit. That means we reinvest all the profit we make in developing the best direct, data and digital training into our Education Trust, who bring in the next talented generation of marketers.

Qualification Enquiry

Why should I study with the IDM?

We asked leading business why they chose the IDM. They said:

“The heritage, reassurance of being a professional institute and over 25 years of excellent results made the choice easy IDM training and qualifications equips our staff with the new marketing skills we need today to apply best practice one-to-one marketing.

Every IDM programme is practical and applied, offering real-world, up to the minute training. Our staff can apply what they learn in the classroom the next day at work, leading to improved ROI and productivity.

The IDM has a pre-eminent Faculty of Speakers - all experts in their fields of digital, data, CRM and direct one-to-one marketing.

Our staff tell us IDM training is inspiring, participative, applied and fun – it means we have motivated staff and they stay longer.

IDM staff are exceptionally friendly and professional – nice people to do business with.”

Qualification Enquiry

Will I receive feedback on my assignments?

Yes each assignment will receive detailed feedback.


Qualification Enquiry

Will I receive feedback on my exams?

We only provide feedback on failed exam papers.

Studying

Do you offer more than one intake throughout the year?

Yes we have intakes throughout the year on all of our programmes, view the full list of dates at https://www.theidm.com/marketing-qualifications

Studying

Do you run open evenings?

Yes, the IDM run several Professional Development open evenings every year. The Evenings are relaxed, friendly affairs where you can find out everything you ever wanted to know about choosing, studying for and passing an IDM professional qualification. You’ll get an overview of the complete qualifications portfolio, then the evening is yours to get to know the team, ask the questions that are specific to you and hear the first-hand experiences of the marketers who’ve been there, graduated and are now putting their qualification to use. Please visit http://www.theidm.com/events-networking/events/professional-development-open-evening for dates.

Studying

How long does it take to complete an IDM qualification?

On average, an intensive postgraduate diploma or professional diploma will take between 6 - 9 months to complete, depending on when your intake starts. For online programmes it can take up to 12 months to complete.
                                  
Award in Digital Copywriting x 2 days – 1 assessment 
Certificates in Content, Search, Social and Email  x 2 days or online (6 months to complete) – 2 x 1 hour online exams

Online awards take an average of 35 - 40 hours of study plus a 50 minute online assessment, however you will be given up to 12 months to complete.


Studying

I want to enrol – what do I do now?

Either book online by visiting http://www.theidm.com/marketing-qualifications or give us a call on 020 8614 0277.


Studying

If I have a marketing qualification from another institution, am I eligible to be exempt from any other part of the course or does it have CATS points?

No, all students will have to complete the full course, regardless of their qualifications.

Studying

Is any pre reading required before starting the course?

No there is no pre reading required.

Studying

What additional resources will have I have access to?

All students will receive complimentary online IDM membership which will give you 24/7 access to IDM resources. You will also receive access to a Learn Account which will provide further materials and content relating to your course.


Studying

What do I need to bring with me to the course?

Just bring yourself.  We would also recommend that as most training rooms are air conditioned then bring layers with you as the temperature can vary.


Studying

What is the closing date for applications?

For all face to face courses we require your booking the week prior to the course commencing.  It is however worth checking on availability if this time has lapsed.  Online postgraduate diploma and professional diploma programmes can be joined up to 1 month after the course starts; however it would be down to you to catch up on the modules already passed.

Online award programmes are available to join at any time throughout the year.


Studying

What is the difference between the Professional and Postgraduate Diplomas?

The intermediate level (Professional Diploma)  is operational level and attendees need to already have the knowledge covered on this course before being ready to study the more advanced/ strategic level learning of the Postgraduate Diploma courses.


Studying

What level are the IDM qualification courses on the National Vocational Qualification's framework?

The Postgraduate Diploma is equivalent to a level 7, the Professional Diploma is a level 6 qualification which is equivalent to a university Bachelor degree and the awards and certificates vary between levels 5 - 4, depending on which one you complete.

Studying

What time do courses start and finish?

Courses times vary depending on study method. You will receive notification of the timings for your course closer to the start date.  Generally all courses commence at 09.30 and finish at 17.00.


Studying

When will I receive my free books and other study materials?

Your free books and study materials will be available on the first day of your programme. For online students you will receive them as soon as the course commences but only once payment has been received.


Studying

Will I receive confirmation of booking?

If you book online you will receive immediate confirmation and if you book offline, you will receive confirmation the same working day.


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