During your online course in Social Media you will learn to:

  • Understand social media and engagement
  • Develop a social media strategy with business-focused objectives
  • Understand social media listening
  • Understand influencers and how to use them effectively
  • Select the most appropriate social platforms
  • Deliver, measure and optimise your social media campaigns

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Course availability

Please get in touch for more information. Call us on 020 8614 0255 or email on customerservices@theidm.com

Qualification Information

Programme

Module 1: An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed
  • Understand the impact of social media on engagement for brands
  • Learn the importance of agile planning

Module 2: Developing a social media strategy

  • Understand the importance of a social media strategy
  • Identify the types of social media campaign
  • Gain an introduction to the 8 steps of social strategy development

Module 3: Step 1 – Setting objectives and KPIs

  • Learn how to set SMART objectives for social media
  • Understand the different types of KPIs and how to use them for your social media activities

Module 4: Step 2 – Social listening

  • Develop social listening to understand customer preferences and competitor actions
  • Understand how to use the listening framework

Module 5: Step 3 – Identifying influencers

  • Understand who your influencers are
  • Learn how to select influencers
  • Learn how to work with influencers

Module 6: Step 4 – Selecting a social platform

  • Understand the difference between paid, earned, and owned media
  • Identify the hidden costs of social media

Module 7: Steps 5 & 6 – Building a content strategy and implementing a plan

  • Learn to build a content plan
  • Learn how to meet specific platform requirements
  • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn

Module 8 – Steps 7 & 8 – Optimising your social media campaign

  • Understand how to measure and optimise your social media campaigns
  • Understand how to calculate social media ROI

Study Mode

Online

Enjoy the flexibility of devising your own personalised study routine via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.

All prices above are subject to vat

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