Get the skills and confidence you need to optimise your eCommerce performance

Funded by the DM Trust, the Leadership Programme has been developed to support ethnic minorities gain access to leadership training and coaching.

The programme consists of 2 one-day training course delivered by our expert tutors Jack Lowman and Mark Harris.

Training course 1: Leadership for the Modern Marketer

Training course 2: Leadership Readiness in Business

The programme also includes 2 one-hour 1:1 coaching sessions with the tutors to work through the programme in more detail and focus on the individual needs and motivations.

This Leadership Programme will be delivered over a 4-month period with fixed course dates and coaching session to fit within your schedules.

The programme is eligible to all individuals from ethnic minority groups that have a passion and motivation to deliver their leadership skills. Experience in a work environment is preferred but not essential. Please only apply if you are fully committed to completing the programme. All applications will be reviewed and you will be notified if you have been successful.

Experience learning and training crafted and delivered by our world-renowned Institute of Data & Marketing (IDM), tailored to you as an individual marketer. Advance your career with short courses and professional marketing qualifications served through live, online learning environments on the DMA Hub.

Please tick this box if you would like to receive regular news and updates about our events, courses, qualifications, research and career programmes for people in the data and marketing industry. You can change your mind at any time.

It’s time for the next generation of great British copywriters to emerge, ready to shape the future..

Sign up to the Future Writers’ Labs and you’ll experiment every week with your craft, under the expert guidance of Debi Bester and guest tutors.

The course is held two times a year and runs for five weeks at DMA House, 70 Margaret Street, London, W1W 8SS. Classes run from 17.45 - 20.45.

Dates for the next courses are currently being confirmed

DMA member organisations can apply for one free scholarship per year (Our year runs from April - March). For non members and any additional DMA member applicants from the same company, the cost of the course is £1,495.00 (+VAT).

Got a question? Ask Ellie Turner here.

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Baby MPS Background

The Baby MPS enables parents who have suffered a miscarriage or bereavement of a baby in the first weeks of life to register their wish not to receive baby related mailings.

The Baby MPS is a non-profit service managed by the Governance Division of the Data & Marketing Association. Its use is a condition of the Data & Marketing Association's Code of Practice and the British Codes of Advertising and Sales Promotion administered by the Advertising Standards Authority.

How do I become a subscriber?

Complete the application form online or complete the application form in our subscriber pack.

How do I receive the data?

The only option of data receipt is via the web. On receipt of the completed application form, the signed licence and the subscription, you will be provided with a password which enables you to download the data whenever you need to.

How much does it cost?

Unlimited access for one year costs £300 + VAT.

How often is the file updated?

The file is updated Monday to Friday. Registrations are put on the file the day they are received.

How long do records remain on the file?

Records will remain on the file indefinitely unless cancelled by the subscriber.

How long will the file take to download?

Using standard equipment the file should take about one minute to download.

Can I register names on the file on behalf of consumers who have contacted me?

Yes, if you are contacted directly by a consumer and asked to remove their name from your mailing list, you may wish to offer to register the details on Baby MPS as a value added service.

If you want to provide us with a file please email us the data in an Excel format file with different fields for each of the required data elements.

Is use of the Baby MPS a legal requirement?

No, but it is recommended as best practice.

Where can I find out more?
https://corporate.mpsonline.org.uk/index.php/bmps/
Baby Mailing Preference Service
DMA House, 70 Margaret Street
London, W1W 8SS
Tel: 020 7291 3327

For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.

Are you searching for Training Course or Qualification? Well, if you are not sure; don't worry. You can browse from the courses/qualifications below to get an idea of what we have to offer.

If you are searching for a Digital Marketing Training Course to boost your digital marketing skills, please choose from the courses below.

However, if you are searching for a qualification we have developed four distinct levels of Qualification: Awards, Certificate, Professional and Postgraduate.

Qualifications

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For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.

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To learn how we look after your data please see our privacy notice.

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DMA Talent is part of the DMA and provides a pathway for talent entering the data and marketing industry, offers free events, programmes, networking connections, knowledge and the confidence to take the first steps in their careers.

Our registered office address is at DMA House, 70 Margaret Street, London, W1W 8SS.

The DMA Privacy Notice will apply to the processing of personal data in connection with the products and services we provide.

These Terms and Conditions provide details on how we will provide our services and content to you.

We will review these terms on a regular basis and may amend or change them.

  1. The description of our events and programmes on the website are illustrative and we may need to change the content of any event, course or programme to reflect changes to legislation or to make technical adjustments and improvements.

  2. To book onto any event or programme, you can visit our website https://www.dma.org.uk/talent where you can find details of all our current opportunities.

  3. Each event or programme has its own requirements and you should make sure you understand these before making a booking - this includes things like venue requirements, the length of the event, and student participation.

  4. We acknowledge that things can change and you may not be able to attend, but we would ask that you notify us as soon as possible so we can offer your place to another student.

  5. We may need to postpone an event or programme if circumstances beyond our control occur. If this happens, we will contact you as soon as we can to let you know and to confirm alternative arrangements. We are not responsible for any costs or expenses incurred by you if this happens.

  6. All intellectual property rights belong to the DMA - this includes all materials provided and produced during the events and programmes.

TERMS AND CONDITIONS FOR DMA STUDENT MEMBERSHIP

  1. DMA Student Membership is for the named individuals who are 18 years old and above only. It is personal to the named individual and non-transferable. We cannot register a DMA Student Membership in a company name.

  2. This membership is designed for people preparing for their future marketing career. To be eligible for student membership, you should be enrolled on a college or university course (either as a full time or part time student) or be completing a course on an Institute of Apprenticeship recognised apprenticeship programme.

  3. We will confirm your membership with a welcome email once your application has been accepted and your payment has been processed. VAT will be charged at the prevalent rate. Your membership will start when we receive your payment.

  4. We accept payment by debit or credit card only. This can be paid in full or in monthly instalments.

  5. Your membership payment covers a 12-month period, which you can pay in full or as a monthly rolling subscription. We will contact you to remind you that your next payment is due before the 12 months is up. If you wish to cancel or switch to monthly payments, you may do so after the initial 12-month period. If you pay a monthly subscription, this will continue after the initial 12 months unless you cancel your membership. Membership will automatically be cancelled one year after you complete or leave your education.

  6. If we are unable to accept your application, we will let you know this in writing within five working days. We will make all reasonable efforts to give you a reason, but we are under no obligation to do so.

  7. You have a legal right to change your mind within 14 days of the order and receive a refund under the Consumer Contracts (Information, Cancellation & Additional Charges) Regulations 2013.
    7.1To exercise your right to cancel, you need to advise us in writing. Please email: dmatalent@dma.org.uk. Please provide your name, home address, details of the order and, where available, your phone number and email address.
    7.2 If you are eligible, we will refund any payment you have made by the method you used for payment. We will make any refunds due to you within 14 days of your telling us you have changed your mind.
    7.3 If you have booked any products or services at the member discounted rate, the difference between the non-member rate and the member rate will be deducted from the refund of the membership fee.

  8. Our privacy notice applies to your personal data in relation to your Student Membership.
  9. DMA may change/amend these terms time to time where necessary.

Further information about your DMA Student Membership can be found here: https://dma.org.uk/talent/dma-student-membership. You can also email dmatalent@dma.org.uk with any queries.

Professional Diplomas

Equivalent to a Level 6 (Bachelor's degree) qualification, similar to an undergraduate degree. Recommended for professionals with approximately 18 months+ experience who want to develop their marketing knowledge and skills

Postgraduate Diplomas

Equivalent to a level 7 (Master's degree) qualification, similar to a Master's degree. Recommended for more senior professionals with a few years' experience who want to gain a professional marketing qualification working at a strategic level

Professional Certificates

Equivalent to a Level 5 qualification. Recommended for marketers with some prior experience who wish to develop their expertise in a specific or specialised discipline

IDM Awards

Equivalent to a Level 4 qualification. The IDM Awards provide thorough grounding in a chosen subject area. Recommended for those new to marketing or looking to refresh their knowledge in the fundamentals.

IDM Award in GDPR

Details & prices

The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and...

Details & prices

Fill the form below and one of our learning and development consultants will get in touch with you shortly:

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Identifying the challenges organisations face today and tomorrow

The latest insight from the IDM delves into the skills businesses desire, their relevance to the organisation success and the training opportunities. Building on the learning from last year's ‘Professional Skills Census 2018’, the 'Business Skills Census 2019' delves into the 33 key skills across the five categories of 'Content & Creative', 'Data', 'Channels', 'Management' and 'Strategy' that organisations need today and tomorrow.

Download the full report and learn more about our industry skillset and what the future steps are to empower organisations and individuals.

Business Skills Census 2019

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The IDM's Business Skills Census 2019

Identifying the challenges organisations face today and tomorrow

The latest insight from the IDM will be released soon in the form of it’s ‘Business skills census 2019’ report, which is coming soon. Building on the insight from our previous edition that delved into the individuals within the data and marketing industry, the ‘Professional skills census 2018’.

Click here to read more


The IDM's Professional Skills Census 2018

Which skills are most relevant to marketers? And which ones will be tomorrow? Read the IDM's Professional Skills Census to learn more.

“Analysing customer and data insight is an important aspect of my job, but I feel like it will be fundamental for my future – I should work harder on it”.

Sound familiar? What similar statements have you heard from your colleagues? How many of them think the same way? What can organisations do to reinforce their employees’ confidence?

You'll find many of the answers in the IDM Professional Skills Census 2018, created in partnership with Smart Insight. Investigating 33 skills, grouped into five categories – Content/Creative, Data, Direct/Digital, Management and Strategy/Planning – we asked marketers what skills they use day-to-day as well as those needed to progress their careers.

Click here to read more


The IDM Research, in partnership with Adestra

The state of digital personalisation in 2016

We have teamed up with global email technology provider, Adestra, to provide our members with access to industry acclaimed market research into the current state of digital personalisation in 2016.

This new and exciting piece of research has been developed by the IDM, in association with Adestra, and created by leading industry experts and respected members of the IDM, the Direct Marketing Association and Adestra.

During our research, we received some great insight into how digital marketing professionals and email marketing experts use personalisation within their business.

Download your own copy to find out our findings. With this research you will:

  • Understand the changes in data protection
  • Identify trends within today's market
  • Learn how data is collected
  • Explore the challenges faced by today's marketers

Click here to download


The Marketing Team Structures Report 2017

Technology for Marketing, the Institute of Direct and Digital Marketing (IDM) and Pure360 release 'The Marketing Team Structures Report 2017'. The new research reveals how marketers are resourcing and restructuring to cope with the technological challenges of the years ahead.

According to the marketers surveyed, a third (33%) of marketing teams expect to become more specialist in 2017, with just 3% becoming more generalist in their expertise. However, just over one in ten (12%) of marketers said they exclusively 'own' the marketing technology they increasingly rely on, instead having to rely on partnerships with IT and external technology teams to get results. Highlighting the need for restructure and specialist skills in order to continue to drive effective marketing campaigns.

'Marketing strategy', 'Content production' and 'Customer insight' are considered to be the most important skills for modern marketing teams. The report reveals a diverse range of skills which are important to marketing in 2017, how importance varies between B2C, B2B and Not for Profits, and which can be outsourced to agencies, consultants or freelancers.

Click here to download

Which skills are most relevant to marketers? And which ones will be tomorrow? Read the IDM's Professional Skills Census to find out.

"Analysing customer and data insight is an important aspect of my job, but I feel like it will be fundamental for my future - I should work harder on it".

Sound familiar? What similar statements have you heard from your colleagues? How many of them think the same way? What can organisations do to reinforce their employees' confidence?

You'll find many of the answers in the IDM Professional Skills Census 2018, created in partnership with Smart Insight.

Investigating 33 skills, grouped into five categories - Content/Creative, Data, Direct/Digital, Management and Strategy/Planning - we asked marketers what skills they use day-to-day as well as those needed to progress their careers.

These are just a few of the findings:

  • 27 of the 33 skills show a 'gap', meaning that marketers anticipate having to use a wider portfolio of competencies and keep updating their existing skills to advance their careers.
  • The biggest skills gap is in artificial intelligence (AI) and machine learning (25%). Future opportunities to apply AI solutions to the marketing environment mean it is vital for marketers to develop their knowledge.
  • Investing in training pays off for both employers and employees. The majority of respondents applied their new skills in their current workplaces, with less than a quarter (23%) taking them elsewhere. 58% of those who received training said they received greater recognition in their organisation, with 28% getting a promotion.

Download the IDM Professional Skills Census 2018

Our highest honours are awarded to those practitioners recognised by the IDM as having made an exceptional contribution to the direct and digital marketing industry. On behalf of their fellow professionals and all of the educators and students who have benefited from their support, it is the IDM’s way of saying a special thank you.

Lifetime Achievement Award

  • Professor Derek Holder F IDM, posthumously, 2012
  • George Smith Hon F IDM, 2010 (dec.)
  • Barrie Spelling Hon F IDM, posthumously, 2009
  • John Watson Hon F IDM, 2006

Honorary Fellowship

In 1994 Victor Ross became the first Honorary Fellow of the IDM. This is the complete list of recipients of an Honorary Fellowship.

Chris Albert
Nick Backhouse
Martin Baier
Chris Barraclough
Arthur Bell CBE
Drayton Bird
Christian Brann
Ken Burnett
Tony Coad
David Coupe
Dr Dave Chaffey
Huw Davis
Rinalda Demetriou
Judith Donovan CBE
David Edwards
Robin Fairlie
Mark Fiddes
John Frazer-Robinson
Judi Gehlcken
John Goodwin
Simon Hall
Bryan Halsey
Steve Harrison
Mike Havard
Nick Hutton
Trevor Hilliard
John Hughes
Clive Humby
Terry Hunt
Professor Angus Jenkinson
David Jones
Robert Leidermann
Andrew Lock
Paul McCarthy
Graeme McCorkell
Danny Meadows-Klue
Marc Michaels
David Miles
Sir Keith Mills
Richard Montesi
Peter Mouncey
Marc Nohr
Adam Novak
Caroline Owen Jones
David Payne
Stewart Pearson
Amanda Phillips
Shane Redding
Joanna Reynolds
Simon Roncoroni
Victor Ross
Adrian Rowe
Ivor Samuels
Robert Scott
Eddie Shotton
David Simmons
Peter Simpson
George Smith
Rosemary Smith
Sir Martin Sorrell
Barrie Spelling
Bob Stone
Professor Merlin Stone
Rory Sutherland
Nigel Swabey
Reimer Thedens
Brian Thomas
Mike Tildesley
Nigel Walmsley
Chris Warren
John Watson
Simon Waugh
Professor Richard Webber
Heather Westgate
Malcolm Whitmarsh
Peter Wood
Neil Woodcock
Elly Woolston
Lester Wunderman
Michael York-Palmer
Helen Forster

Contact the Membership Team via email on ask@theidm.com or phone 020 8614 0255

Professor Derek Holder, co-founder of the IDM

Professor Derek Holder F IDM, co-founder and managing director of the IDM, was among the first to recognise direct marketing as a critical stand-alone discipline, as well as a respected and respectable career choice.

In 1981, as an academic at Kingston Polytechnic Business School, Derek designed and created the world’s first ever professional qualification in direct marketing, the Diploma in Direct Marketing. He went on to launch the Direct Marketing Centre, which later became the IDM.

Derek understood that, for the direct marketing industry to thrive, it needed a constant stream of bright graduates entering it. They needed practical and commercial business knowledge – as well as the inspiration – to take their work to the highest level throughout their careers.

The current chief executive of the DMA, Chris Combemale recognised his immense contribution: "Derek was an inspirational leader of the direct marketing industry. He realised many years ago that the industry needed professional skills and talented people to achieve its potential. He founded the IDM with a passionate commitment to academic rigour and professional excellence. In today's world of modern marketing, every marketer and every company have become practitioners of the skills Derek cared so much about. Derek educated generations of direct marketers. Many of our members feel indebted both professionally and personally to Derek for the skills they learned from him.”

On his death in 2012, Derek Holder left a legacy to the IDM Trust that he wished to be devoted to education and the continued development of the profession.

The IDM Trust has now merged with the DM Foundation to form the DM Trust. You can read more about the DM Trust here.

As well as providing you with the unique opportunities for collaboration with fellow professionals that come from being part of the UK's leading network of direct, digital and data-driven marketers, membership of the IDM offers lots of other benefits.


Save 15% on all IDM qualification and training courses

The IDM has trained and qualified more digital and direct marketers than any other professional organisation - over 100,000 in the last 30 years. There are currently over 70 specialist courses to choose from – all at a 15% saving to members.


Access to Euromonitor reports

IDM Membership offers you access to world-renowned Euromonitor research and reports (normally £375 each) to help you identify opportunities and develop growth strategies for your sector.


Attend DMA special events at reduced prices

IDM members can also buy tickets to selected DMA events at a preferential rate.


Increase your earning potential

Without doubt, IDM honorifics significantly strengthen your CV and LinkedIn profile and help you stand out from the crowd. Independent economic research conducted by the Market Research Society (2016) has shown that individuals with professional memberships and qualifications stand to earn on average an additional £152,000 throughout their career.


Continuous Professional Development

You can sign up to the IDM CPD programme and keep your career on track. Recording the time you spend on activities outside the workplace that contribute towards your personal development will help you progress and could lead to an IDM CPD Award.


DMA Talent Mentoring scheme

DMA Talent is a division of the IDM and DMA that specialises in providing new talent entering the data and marketing industry with the connections, knowledge and confidence to take their career to the next level.

About becoming a Mentee

Through the DMA Talent mentoring scheme, you will be paired with a suitable mentor for a 3-month programme designed to encourage and support you through the next steps in your career journey. All of our mentors have been selected to offer rounded, informed advice. This is an exceptional way to learn from someone with a wealth of marketing knowledge and expertise.

About becoming a Mentor

If you have the skills and expertise to support and guide someone who is new to the industry, we would love to sign you up as a mentor. DMA Talent provides expert coaching, covering what’s expected and how best to support your mentee, and it’s a rewarding way to give something back.

'It's a great opportunity for me to meet new people; to give something back to the marketing community and for me to learn too!' Claire Wood, C&I Operations Director at Deloitte


For further information regarding membership please contact on ask@theidm.com or call 020 8614 0255.

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