Privacy & cookies
1. Who We Are: Data and Marketing Association Limited (DMA).
We are the leading UK trade body for the data and marketing industry, led by customer-first principles and a code of ethics.
1) Data and Marketing Association Limited (a company limited by guarantee, registered in England and Wales. Company registration number 2667995).
2) Institute of Data and Marketing Limited (a company registered in England and Wales. Company registration number 02168165), designed to drive the industry forward through fully accredited qualifications that evolve with the demands of consumers, technology and wider society.
3) DMA Talent, which provides a pathway for talent entering the data and marketing industry.
Our registered office address is at DMA House, 70 Margaret Street, London, W1W 8SS.
2. Communications and Updates
When you supply your personal information, you're agreeing to receive regular news and updates about the DMA, events, courses, research, and career programs for the data and marketing industry.
3. Legal Basis
If you would like more information, you can read more about the lawful grounds for processing personal data on the ICO's website.
3.1 Consent. This means that you have agreed to let us process your personal data, in the form of an opt-in or disclaimer, as explained at the point of data collection. You can change your mind at any time.
3.2 Withdrawing consent so we can no longer process your personal data. You can change your mind and withdraw your consent by contacting us at firstname.lastname@example.org, or by writing to us at Legal Department, Data and Marketing Association Limited, 70 Margaret Street, London W1W 8SS.
3.3 Withdrawing consent from receiving marketing communications.
If you'd like to stop receiving marketing communications, you can:
a) Click the unsubscribe/opt-out option in any marketing communications from us.
b) Contact us at email@example.com or write to us at Legal Department, Data and Marketing Association Limited, 70 Margaret Street, London, W1W 8SS.
3.4 Legitimate Interest.
This means we have a legitimate business interest to use your data and we feel that this use is of benefit to you and is something you would expect. We will also offer you the option to opt-out if you choose.
This means we need to process your data in relation to a contract between us and you (eg: your membership contract).
3.6 Legal Obligation.
This means that we have to process the personal data in order to comply with the law.
4. How do we process your personal information?
|Purpose Activity||Type of Data||Why we need to process your personal information||Lawful basis for processing|
|A corporate membership application form at organisation level.||Organisation name.
Names and contact details email, telephone number, postal address of Compliance Officer.
Names email addresses and passwords of other staff members who wish to be registered with the DMA.
Areas of interests of staff members.
|Processing your membership application.
Providing Compliance Officer with information relating to compliance obligations under DMA Code.
Providing staff members of corporate organisations with access to the website.
To send email marketing.
|4.2 Completing an event/ training booking form on the website.||Name.
The name of where you work.
Telephone number (landline and mobile).
Payment card details, bank account details, billing address.
|Dealing with an order or booking.
Internal accounting processes.
Provide you with information relating to your order or booking.
Internal accounting processes.
|4.3 Completing an individual IDM membership application form.||Name.
Linked In profile.
Payment card details, bank account details, billing address.
Expected year of graduation for pre-career students only.
Statement that a pre-career student is over 16.
|Processing membership application form.
Internal accounting processes.
Providing you with service information relating to your IDM membership.
|4.4 Individual registration on the website.||Name.
Photograph used as profile image.
Log in details - email address and password.
|Providing you with access to the website.||Consent.|
|4.5 Marketing messages about our products and services.||Email address.
Telephone number (landline or mobile).
Mobile telephone number.
|Marketing by email.
Marketing by post.
Marketing by voice calls.
|4.6 Segmentation, analytics, marketing.||Job title.
The type of organisation you work for.
Your individual profile on the DMA's database.
Your organisation's profile on the DMA's database.
|To provide targeted and appropriate marketing messages.||Legitimate interest.|
|4.7 DMA Talent Programmes.||Name.
Linked In profile.
Interests and activities.
Views on brands and marketing campaigns.
Details about further education. Gender, race ethnicity, disability, long-term illness, health issues.
|Processing your application, evaluation of your application to join a DMA Talent programme, communication whether you have been selected for a DMA talent programme, administering and running the relevant DMA Talent programme.
Equal Opportunities monitoring.
|4.8 Further education institution accreditation form of IDM.||Name.
|Registering the further education institution as an IDM accredited institution||Contract.|
|4.9 Registration of individual students from IDM accredited institutions.||Name.
|To ensure that students can leave the institution with an IDM qualification.||Consent.|
|4.10 DMA Awards||Name.
|Entering into the awards, assessing the awards, completing the judging process, communicating about the awards.||Consent.
5. Sharing Your Personal Data
5.1 We won't share your personal data with third parties for marketing purposes without your consent.
5.2 We may share your personal data with:
a) Any other trading arm of the DMA, as stated in the intro to this Privacy Notice.
b) Our business partners, suppliers and sub-contractors as part of our relationship with you, and after confirming that they will only process your information on our instruction and while using appropriate security.
c) Our auditors, legal advisers and other professional advisors or service providers.
d) Credit reference agencies, to confirm you are suitable for membership of one of the DMA trading arms.
e) For the purpose of reviewing whether the organisation you're a member of is suitable for membership of one of the DMA trading arms.
5.3 In the case of personal data obtained via our websites:
a) analytics and search engine providers that assist us in monitoring usage of our websites, subject to our cookie notice below.
6. Disclosure of Your Personal Information
6.1 We may share your information with third parties:
a) If we sell or buy assets, in which case we may disclose your personal information to the prospective buyer or seller, subject to the terms of this privacy notice.
b) If the assets of the DMA or any organisations which are part of the DMA are acquired by a third party and members and contacts are one of the transferred assets.
c) If we are legally required to share your personal data, or in order to enforce or apply our contractual terms and conditions with you.
d) To protect the rights, property, and safety of the DMA, our members, and others. This includes sharing your personal information with other organisations for the purposes of fraud protection, credit risk reduction and preventing cybercrime.
7. Transfer of Your Personal Information
If we transfer or store your data outside of the European Economic Areas (the 28 Member States of the European Union plus Iceland, Lichtenstein and Norway), we will take steps to make sure that your data is protected as if it were stored in the UK.
8. Retention Periods
We won't keep your personal data any longer than we need to.
You can take a look at our data retention policy by emailing firstname.lastname@example.org or by writing to us at Legal Department, Data and Marketing Association Limited, 70 Margaret Street, London, W1W 8SS.
We will keep your personal data for as long as we are able to market to you.
If you withdraw your consent, we will keep your details to make sure we don't contact you again for marketing purposes, and for our own legal, regulatory, and accounting purposes.
9. Your Data Matters
We are led by customer-first principles and want to inform you of your personal data rights.
To learn more about your rights and personal data, see the ICO's website 'Your Data Matters'.
If you decide to remove or view the data we hold about you, we may need to confirm your identity. If this is the case, we will let you know, and would need to see some form of ID, like your passport or driving licence.
In order to offer as much clarity as possible, we've supplied links to the ICO website so you can read further into your data rights and what they mean.
a) The right to be informed - you have the right to know what we are collecting and how we are collecting it.
b) Right of access- you have the right to know whether we are processing your personal data, and what we are processing. We will respond within 28 days of receiving your request.
c) Right to rectification - you have the right to have any incorrect personal data corrected or completed if it is incomplete. We will respond within 28 days of receiving your request.
d) Right to erasure - this right, often referred to as the right to be forgotten, allows you to ask us to erase personal data where there is no valid reason for us to keep it. We will respond within 28 days of receiving your request.
e) Right to restrict processing - you have the right to ask us to restrict processing of your data. We will respond within 28 days of receiving your request.
f) Right to object - you have the right to object to our processing of your personal data based on
(i) legitimate interests, or for the performance of a task in the public interests/exercise of official authority (including profiling);
(ii) direct marketing (including profiling); and
(iii) for purposes of scientific/historical research and statistics.
If you have any further questions about the below, please contact us at email@example.com or write to us at Legal Department, Data and Marketing Association Limited,70 Margaret Street, London, W1W 8SS.
If you want to know more about these rights, the Information Commissioner's Office has more guidance on their website, which you can access by clicking here.
10. The right to lodge a complaint to the Information Commissioner's Office
We'd appreciate an opportunity to fix things, but you can complain to the Information Commissioner's Office (ICO) byclicking here.
If you contact us at firstname.lastname@example.org, or write to us at Legal Department, Data and Marketing Association Limited, 70 Margaret Street, London, W1W 8SS, we'll try to put things right.
|A cookie is a small piece of information sent by a web server to a web browser, which lets us collect information from the browser. If you'd like to know more about cookies, visit http://www.allaboutcookies.org/.
Most browsers will allow you to turn off cookies. If you want to know how to do this please look at the menu on your browser, or look at the instruction on http://www.allaboutcookies.org/.
Unfortunately, turning off cookies may mean our website doesn't retain your personalised settings and may restrict use of the site.
a) Cookies we use:
|Cookie||What it does||How to disable and consequences|
Google Analytics - Tracks web traffic to the site. Page views & clicks.
We may deliver targeted ads in front of a defined audience that had previously visited the website. So, you may see some ads related to your interest, whilst browsing other websites that accept advertising from the Google Display Network.
|Disable in browser settings. No user impact|
|wow.||Communigator - The cookie tracks company IP's, website history and additional contact info which is provided from a variety of data sources.||Disable in browser settings. No user impact|
|PHPSESSID||DMA - Essential to allow the site to recognise user in the system once they have logged-in||Disable in browser settings. Parts of site will not function, no ability to access member only parts of site.|
|newsletter-subscription-shown||DMA - Used to check if user has been shown the newsletter subscription option in current session.||Disable in browser settings. User will be shown subscription option on each new page, rather than just once whilst on site.|
|_gcl_au||Google AdSense - User for experimenting with advertisement efficiency across websites using their services||Disable in browser settings. No user impact|
|_fbp||Facebook Pixel - This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising||Disable in browser settings. No user impact|
|_hjClosedSurveyInvites||Hotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.||Disable in browser settings. No user impact|
|_hjDonePolls||Hotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.||Disable in browser settings. No user impact|
|_hjMinimizedPolls||Hotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.||Disable in browser settings. No user impact|
|_hjDoneTestersWidgets||Hotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.||Disable in browser settings. No user impact|
|_hjMinimizedTestersWidgets||Hotjar cookie. This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.||Disable in browser settings. No user impact|
|_hjIncludedInSample||Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.||Disable in browser settings. No user impact|
|_hjShownFeedbackMessage||This cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show.||Disable in browser settings. No user impact|
|_hjid||Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.||Disable in browser settings. No user impact|
12. Third Party Websites and Cookies
Our website may contain links to other websites that are outside our control and are not covered by this Privacy Notice.
13. Changes to the Privacy Notice
This privacy notice is regularly reviewed and will be updated when necessary.
Any changes will be published on our Privacy Notice at dma.org.uk (and in the case of major changes, you'll receive an email to clarify the changes).
Any changes will be effective from the publication date, which will also be noted on dma.org.uk.
This notice was last updated May 2019.