During your Introduction to Digital Marketing, you will learn to:

  • Understand the roles and benefits of each digital marketing channel
  • Research, plan, implement, test and measure digital marketing campaigns
  • Confidently plan an integrated digital marketing programme
  • Understand digital marketing law
  • Identify and analyse critical success factors for digital marketing

Enquiry Form

Privacy Policy:

For further information about how we process your personal data, please see our Privacy Policy.

Upgrade

Course availability

Start Study Mode Location Member Non-Member Exam Fee  
Online Online £169.15 £199.00 - More info
Book Until
31 Mar 19
Venue
DMA House

Qualification Information

Programme

This course is made up of six modules.

Module 1: Overview of digital marketing

  • Understanding the role of digital marketing
  • The key digital channels
  • How to create your Online Value Proposition (OVP)
  • Understanding the importance of data and automation
  • How digital marketing is changing

Module 2: Digital marketing campaign planning

  • Understanding the key stages of a digital marketing strategy
  • Setting SMART objectives for digital marketing campaigns
  • Managing and evaluating digital campaigns

Module 3: The role of data and targeting in digital marketing

  • Identifying appropriate data for your digital marketing goals
  • Recognising the different types of data (internal and external)
  • Improving your targeting through the use of segmentation and personas
  • Learn how legal frameworks affect digital marketing practice
  • Data protection and privacy legislation (including PECR and GDPR)

Module 4: Digital marketing channels

  • Understanding the key inbound channels
  • How to develop a content marketing strategy
  • Understanding the key outbound channels
  • Testing in digital

Module 5: Website and UX

  • How to optimise website performance (User Centred Design)
  • Integrating your website into your marketing strategy
  • Using your website for insight, tracking, measurement and data capture

Module 6: Digital creative, briefing and evaluating

  • Understanding the importance of a good digital creative brief
  • Learn how to critically evaluate digital creative work
  • Preparing and delivering a good digital marketing creative brief

Study Mode

Online

Enjoy the flexibility of devising your own personalised study routine via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.

Venue

London (W1W 8SS)

All prices above are subject to vat

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

T-6a0e2d55-230c-42e8-a31c-10df0377a1f0-1.jpg Corporate Training

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

T-70b2be21-1173-4376-bbda-a80bd2ca6f3d-1.jpg Marketing qualifications

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Close
Report a bug
X