During your online course in Email Marketing, you will learn to:

  • Understand the basic components of email marketing
  • Develop an email marketing strategy
  • Identify how to optimise your email design and structure
  • Understand how to develop creative copy for your email marketing campaigns
  • Review the various approaches for testing email marketing campaigns

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Course availability

Start Study Mode Location Member Non-Member Exam Fee  
Online Online £627.50 £750.00 -

Qualification Information


Module 1: An introduction to email marketing

  • Understand the role of email marketing
  • Evaluate the use of email marketing as a tool
  • Assess the strengths and weaknesses of email marketing

Module 2: Developing an email marketing strategy

  • Identify who you should send your emails to
  • Plan when you should send your email
  • Understand what to include in your email
  • Understand where the resources come from and why you are sending your emails
  • Identify your goals and messaging strategy

Module 3: What is an email list and how do you grow one

  • Understand the sign up form
  • Learn how to gain valuable data about your subscribers
  • Learn to drive traffic to your sign up form

Module 4: How to create engaging email campaigns - design & structure

  • Designing emails to capture attention
  • Optimising email for mobile

Module 5: How to create engaging email campaigns - content

  • Understand the design requirements for different media
  • Creating copy that converts
  • Identify wireframes and useful templates for your emails

Module 6: Going live

  • Identify the factors affecting email delivery
  • Understand filters and white lists
  • Learn how to keep your data clean and to a high quality

Module 7: Testing

  • Understanding what to test
  • Creating a testing strategy

Module 8: Control and measurement

  • Key statistics to record
  • What else you need to monitor and record
  • Detailed introduction to the GDPR

Study Mode


Enjoy the flexibility of devising your own personalised study routine via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277


London (W1W 8SS)

All prices above are subject to vat

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

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