Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing
This qualification is made up of 8 modules. You will also be required to complete one online assessment.
Learning objective: To understand the basics of marketing data and its role and importance within your business
Learning objective: To understand the key concepts of data quality
Learning objective: To understand how manage data and data quality issues
Learning objective: To understand the role of the database and how to plan/build one.
Learning objective: To help you understand the role of technology in managing data
Learning objective: To help you understand segmentation and predictive modelling
Learning objective: To assess the importance of data security for your business
Learning objective: To understand why good data governance is essential and how to accurately assess your own organisation’s current data capability on the Data Governance Maturity Model
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
The online Data Analysis course is ideal for professionals currently employed in commercial and public sector companies across all sectors, including professional services and not for profit. Equally agencies, consultancies and suppliers servicing their data management needs will benefit by enrolling staff.
Data professionals within client organisations, including database and data managers, data stewards, data analysts, data planners, data protection officers, data quality managers, data processing managers – all of whom advise, influence, co-ordinate, manage or direct data policies and processes.
Marketing professionals – client, agency or supplier side - who wholly or partly have responsibility for data collection, storage and use, and whose effectiveness is dependent on best practice data management. This includes managers and executives in marketing, direct marketing, digital marketing, CRM, e-commerce and customer insight.
You can submit your booking online, if you would like to discuss your application or have any questions please call us on 020 8614 0277
In order to attain the Award in Data and Analysis and use the honorifics you must successfully pass 1 online exam.
Excellent material and knowledge base. If you work closely with data in your job then this online Award programme is a must-have.
Dana Lapidot Award DM,
CRM Data Manager, Chelsea Football Club plc
All prices above are subject to vat