"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Martin Radford,
Data Services Manager, CDS Global
IDM Award in Data-Driven Marketing
(Award DDM)
Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate data-driven marketing campaigns
During your Data-Driven Marketing Qualification, you will learn to:
- The roles and benefits of direct marketing channels and how to deliver a successful data-driven campaign
- How to plan a data capture strategy
- Research, plan, implement, test and measure data-driven campaigns
- Confidently plan an integrated data-driven marketing plan
