During your Data-Driven Marketing Qualification, you will learn to:

  • The roles and benefits of direct marketing channels and how to deliver a successful data-driven campaign
  • How to plan a data capture strategy
  • Research, plan, implement, test and measure data-driven campaigns
  • Confidently plan an integrated data-driven marketing plan

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Course availability

Start Study Mode Location Member Non-Member Exam Fee  
04/03/19 Online Online £295.00 £295.00 -
18/03/19 Online Online £295.00 £295.00 -
01/04/19 Online Online £295.00 £295.00 - More info
Book Until
5 May 19

Qualification Information

Venue

All prices above are subject to vat

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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