During this course you will learn to understand:

  • The range of social media crises and the impact they can have on a brand
  • Top tips from real examples of crises that were both unsuccessfully and successfully managed
  • Review a range of team structures to support agile decision making and avert an escalation of the crises
  • Create a crisis management plan for your organisation
  • Experience an example crisis to test your capabilities and nerve

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Qualification Information


Understand the range of social media crises and the impact they can have on a brand

  • What is a social media crisis?
  • How to spot a crisis looming
  • How to gauge the risk to your business of a social media crisis
  • Examples of different types of social media crises

Top tips from real crises

  • How brands get a crisis wrong - including unsuccessful management examples
  • How brands get a crisis right - including successful management examples
  • How to turn a crisis into an opportunity – managing the post-crisis environment

Review a range of team structures to support agile decision making and avert a crisis escalation

  • Structuring your team for success
  • Control versus autonomy – where should you be?
  • What is agile decision making?

Learn how to create a crisis management plan for your organisation

  • What is a crisis management plan?
  • Who owns the plan and how do you implement it?
  • How do you ensure you are ready to respond?

Experience a "real" crisis to test your capabilities and nerve

  • Practical exercise of a social media crisis
  • Exercise review to critique the experience

Who should attend

Many businesses have not interrogated their social media crisis management capabilities and find out too late that they are not prepared.

Using a combination of tutoring, case studies and practical exercises, this course will prepare you to make an honest assessment of your organisation’s crisis management capabilities and give ideas to make any changes needed to protect your brand.

This course is for brand owners, business leaders and social media managers who want to make sure their organisation is ready to respond effectively to a potential social media crisis. It is also suitable for graduates of the Professional Certificate in Social Media who are looking to develop their knowledge further.


Julie Atherton F IDM, Managing Director, Small Wonder

A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.


Oxford Brookes University (OX3 0BP)

All prices above are subject to vat

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

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