Understand your organisation's ability to respond to a social media crisis, how to structure and plan an effective response to a social media crisis
Many businesses have not interrogated their social media crisis management capabilities and find out too late that they are not prepared.
Using a combination of tutoring, case studies and practical exercises, this course will prepare you to make an honest assessment of your organisation’s crisis management capabilities and give ideas to make any changes needed to protect your brand.
This course is for brand owners, business leaders and social media managers who want to make sure their organisation is ready to respond effectively to a potential social media crisis. It is also suitable for graduates of the Professional Certificate in Social Media who are looking to develop their knowledge further.
A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.
Oxford Brookes University (OX3 0BP)