Learn how to confidently build Search Engine Optimisation (SEO) and Pay per Click (PPC) campaigns that optimise your organic search results and paid search performance.
This qualification is made up of nine modules. You will also be required to complete three online examinations.
2 days face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate-training
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
You can enrol directly via the IDM website
If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277.
In order to attain the Certificate in SEO and PPC and use the honorifics Cert SM, you must successfully pass three online exams (1 x 1hour plus 2 x 30 minute exams).
To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met you will have the opportunity to resit at a later date.
Enrol onto IDM Professional Certificate in SEO and PPC and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Mike is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.
London (W1W 8SS)
I took the professional certification on SEO and PPC with IDM. I had 2 full days of intense learning. My instructor was extremely helpful and always explained the topics in a practical way - encouraging us to constantly give input and real-life examples of our current challenges and objectives that the course could help.
This made the training super relevant and above all, I walked out with a much better understanding of the subject and with a tactical plan on how to put those ideas into action.
B2B Campaign Manager, JustGiving