IDM Professional Diploma in Data-Driven Marketing With B2B (Dip IDM B2B)
Using data-driven marketing channels effectively is vital to any business. Enrol on this comprehensive qualification and gain the skills to plan, implement and integrate online and offline data-driven campaigns
During your Diploma in Data-Driven Marketing with B2B, you will learn to:
- Understand the principles of data-driven marketing
- Capture and manage customer data
- Plan, develop and optimise the customer journey
- Look at segmentation methodologies and targeted data-driven marketing
- Maximise your campaigns by using measurement tools and analysis techniques
Details
- Level
- Intermediate
- Duration
- < half day (35 CPD hours)
Qualification Information
Venue
Oxford Brookes University (OX3 0BP)