During your Diploma in Data-Driven Marketing with B2B, you will learn to:

  • Understand the principles of data-driven marketing
  • Capture and manage customer data
  • Plan, develop and optimise the customer journey
  • Look at segmentation methodologies and targeted data-driven marketing
  • Maximise your campaigns by using measurement tools and analysis techniques


< half day (35 CPD hours)

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Course availability

Please get in touch for more information. Call us on 020 8614 0255 or email on customerservices@theidm.com

Qualification Information


Oxford Brookes University (OX3 0BP)

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