Dr Dave Chaffey F IDM, Author, Consultant and CEO of publisher SmartInsights.com, SmartInsights.com
Dave has been actively involved in shaping learning and best practices in online marketing since the mid 1990s when he started consulting and training. You may know his books Digital Marketing: Strategy, Implementation and Practice and EMarketing Excellence which have been used on IDM qualifications for many years.
He helped design and deliver the IDM qualifications in digital marketing when they were first launched and is looking forward to catching up with past alumni and new alike. Dave continues to learn through being at the cutting edge of digital marketing through consulting work with international brands and through optimization of marketing at Smart Insights.com which has a monthly audience of 500,000 unique visitors and 150,000 active subscribers around the world.
He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing and in 2015 was rated as the top UK influencer on social media for Marketing and Advertising in a top 50 compilation by BrandRepublic.com (a portal of publisher Haymarket brands Campaign, Marketing and Media Week).
PR Smith F IDM, Author, Speaker, Consultant & Founder of SOSTAC® Planning
Paul www.prsmith.org is an international speaker, marketing consultant and author of 6 books (translated into 7 languages) renowned for their ‘edutainment’ style. These include Digital Marketing Excellence; (Integrated) Marketing Communications and the SOSTAC® Guide To Writing Your Perfect Digital Marketing Plan.
Paul created the SOSTAC® Planning system, voted in the Top 3 business models worldwide by CIM and now adopted by innovative companies like Linkedin and KPMG. He has just launched the SOSTAC® Certified Planners online portal www.sostac.org where professionals perfect their planning skills and become SOSTAC® Certified Planners.
Paul advises, trains and speaks to organisations across the world. Paul is chairman of Sri Lankan Golf. He is also founder of the Great Sportsmanship Programme an inspirational NFP edutainment programme which combines social media and short stories about sportsmanship to inspire youths to become a new generation of global citizens.
Steve Govey, Client Partner, Beavis Morgan
Steve was part of the founding team who set up an accounting and advisory office in the West End (subsequently acquired by Deloitte) to focus on creative businesses. He spent some years leading the media team at Baker Tilly before moving to Beavis Morgan, specialising in entrepreneurial clients and their owners, with a particular focus on media and technology.
His current role includes advising agencies on devising and executing their growth strategy, from start up, through the developmental phase, to eventual exit.
One of his skills is getting tax back from the tax man that the client hasn’t paid in the first place, all with HMRC’s approval.
John Scarrott, Trainer and Coach
John is a trainer and coach. He works with business leaders and their teams in the marketing, design and creative community to grow their skills of influence when selling, speaking & presenting and networking. He supports them to communicate effectively, connect with impact and achieve positive outcomes.
A former Membership Director for the Design Business Association, John has 20+ years’ experience working with the marketing, design and creative consultancy community.
He speaks at industry events on a regular basis and writes for The Drum and Design Week where he has regular columns on the subject of Influential Communication. He also publishes his own newsletter called Designing Influence.