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If you’re grappling with strategic issues and the impact of change in your business or industry then this is the Programme for you. As a leader it’s critical for you to be able to do three things:

1. Take the big picture view of your customers, your organisation and your market
2. Re-imagine the impact you can have if you bring all of yourself to your role
3. Make a plan you can make real, fast

This three-day Programme is designed to maximise your personal and business benefit, involving a realistic and minimum time investment from you. In an era where marketing departments continue to fight for influence in the boardroom, can you afford not to?

Course availability 

start location member non-member places left
Central London (W1W 8SS) £2300.00 £2900.00 10+

NB: Prices above subject to VAT.

Course information

Day 1: Becoming a leader for tomorrow, today   

“See things in the present, even if they are in the future.”
Larry Ellison, Oracle co-founder 

In a fast-paced digital world it pays to stay one step ahead of the competition and who better to help you envision and prepare for the future than two of the industry’s most influential speakers, Dr Dave Chaffey and PR Smith.

Setting the tone for the rest of the Programme, Dr Dave Chaffey will open day one by talking about why marketing needs leaders, the future of the marketing industry and how to become the future leader.

This is followed by a unique opportunity to learn how to write the perfect business case from the inventor of the SOSTAC® Framework himself, PR Smith.
Day 2 (AM):  Keeping your finger on the financial pulse

“An investment in knowledge pays the best interest.”
Benjamin Franklin

When it comes to finance it’s all about playing by the rules, and only with an understanding of the financial landscape can you seek to find advantages for your business. From the big picture of your financial strategy to the granular aspects of your financial infrastructure, as a leader for the future you’ll need to keep your finger on the pulse to ensure healthy performance for your business.

In this vital session Steve Govey, Client Partner at Beavis Morgan and a specialist in the media and technology sectors, will provide an overview of how to measure financial performance, the good and the bad news when it comes to taxes, and the basics of financial management.   

Day 2 (PM):  Presenting with confidence: Creating influence and change

“It’s not about ideas. It’s about making ideas happen.”
Scott Belsky, Behance co-founder 

Every presentation or meeting is an opportunity for change, yet the ability to present well is a skill that’s often overlooked when we think about professional development. Whether you’re describing your strategy to the board or motivating your team, it’s critical for you to be able to articulate your ideas effectively so others can understand and help you execute them.

This informative session will share practical thinking and actions around preparation and performance to enable you to become a more confident presenter. Led by John Scarrott, a trainer, coach and former Membership Director for the Design Business Association you will learn key soft skills to improve your influence and communication.
Day 3:  Understanding your leadership style & responsibilities

“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.”
Jack Welch, Former Chairman and CEO of General Electric 

Complete your leadership overview with a deep dive into the dynamics of successful leadership.  Talent strategist Danny Kalman, co-author of the successful ‘Make Your People Before You Make Your Product’ and former Director of Global Talent at Panasonic Corporation now runs his own talent management consultancy and will provide you with key insights into your personal leadership profile. Gain an understanding of your own strengths, learn how to identify and develop a high performing team and discover how to manage and lead change in this valuable session. 
who should attend?
It is ideally suited for those who are leading or about to apply for positions leading marketing or running a business division on client side or stepping up to partnership and leadership roles in marketing agencies or consultancies. It will also suit those who are considering running their own businesses.

This intensive and highly interactive programme of activity will focus on developing self-knowledge and confidence alongside the skills and competencies required to manage and inspire others and achieve personal and business goals.

Delegates will be expected to have a minimum 5 years business experience in a relevant and related field. Typical roles will include Director, Account Director, Head of (for example CRM, digital, accounts), Group Account Director, Senior Partner, Partner, Manager.

Companies may send teams of individuals to encourage cross functional cooperation and development.

Dr Dave Chaffey F IDM, Author, Consultant and CEO of publisher,

Dave has been actively involved in shaping learning and best practices in online marketing since the mid 1990s when he started consulting and training. You may know his books Digital Marketing: Strategy, Implementation and Practice and EMarketing Excellence which have been used on IDM qualifications for many years. 

He helped design and deliver the IDM qualifications in digital marketing when they were first launched and is looking forward to catching up with past alumni and new alike. Dave continues to learn through being at the cutting edge of digital marketing through consulting work with international brands and through optimization of marketing at Smart which has a monthly audience of 500,000 unique visitors and 150,000 active subscribers around the world.

He has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing and in 2015 was rated as the top UK influencer on social media for Marketing and Advertising in a top 50 compilation by (a portal of publisher Haymarket brands Campaign, Marketing and Media Week).

PR Smith F IDM, Author, Speaker, Consultant & Founder of SOSTAC® Planning

Paul is an international speaker, marketing consultant and author of 6 books (translated into 7 languages) renowned for their ‘edutainment’ style. These include Digital Marketing Excellence; (Integrated) Marketing Communications and the SOSTAC® Guide To Writing Your Perfect Digital Marketing Plan.

Paul created the SOSTAC® Planning system, voted in the Top 3 business models worldwide by CIM and now adopted by innovative companies like Linkedin and KPMG.  He has just launched the SOSTAC® Certified Planners online portal where professionals perfect their planning skills and become SOSTAC® Certified Planners.

Paul advises, trains and speaks to organisations across the world. Paul is chairman of Sri Lankan Golf. He is also founder of the Great Sportsmanship Programme an inspirational NFP edutainment programme which combines social media and short stories about sportsmanship to inspire youths to become a new generation of global citizens. 

Steve Govey, Client Partner, Beavis Morgan

Steve was part of the founding team who set up an accounting and advisory office in the West End (subsequently acquired by Deloitte) to focus on creative businesses. He spent some years leading the media team at Baker Tilly before moving to Beavis Morgan, specialising in entrepreneurial clients and their owners, with a particular focus on media and technology.
His current role includes advising agencies on devising and executing their growth strategy, from start up, through the developmental phase, to eventual exit.
One of his skills is getting tax back from the tax man that the client hasn’t paid in the first place, all with HMRC’s approval.

John Scarrott, Trainer and Coach

John is a trainer and coach. He works with business leaders and their teams in the marketing, design and creative community to grow their skills of influence when selling, speaking & presenting and networking. He supports them to communicate effectively, connect with impact and achieve positive outcomes.

A former Membership Director for the Design Business Association, John has 20+ years’ experience working with the marketing, design and creative consultancy community.

He speaks at industry events on a regular basis and writes for The Drum and Design Week where he has regular columns on the subject of Influential Communication. He also publishes his own newsletter called Designing Influence.

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

register your interest
Dates will be confirmed soon, please register your interest for this exciting new programme by contacting customer services 020 8614 0277 or email on
Brilliant course, something for most levels from line management to CEO. Definitely implicit in my day to day work.

Adam Krusts,
Membership Engagement Coordinator, Royal College of Physicians

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