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Calling all future leaders: it’s time to take career progression into your own hands. From budgeting and implementing your multi-channel campaign to presenting the results to the senior management team, this Programme will give you the skills, the confidence and the mind set necessary to take that next step.

Afraid of forecasting?
Nervous about negotiating?
First time managing a team?

This is for you.

With inspiring sessions from influential leaders this Programme will help you unlock your potential and shift your career into the next gear. 

Course availability 

start location member non-member places left
Central London (W1W 8SS) £1800.00 £2400.00 10+

NB: Prices above subject to VAT.

Course information

programme
Day 1:  Hack your way to becoming a marketing leader

Kicking off your management Programme, Jack Lowman, author of “Hack Yourself” and Senior Head of Marketing at The Prince’s Trust, will lead an interactive session that challenges you to take a modern, fast-paced approach to your self-development.

Based on extensive research including insight from chief executives, directors and founders of businesses from across the marketing and advertising industries as well as the UK’s most vulnerable young people who have gone on to achieve remarkable success, this session explores how you can apply the principles of hacking to inform your personal and professional development.
 
Day 2 (AM): Numbers to get you noticed

As a young marketer moving up through the ranks, the prospect of drawing up and managing a budget, evaluating the ROI of a campaign and reporting on both to finance can seem a daunting prospect. Particularly if your memories of using Excel are a bit hazy.

In this valuable session Tim Hamill will take you through the basics of budgeting and finance for marketers. Numbers may not be your thing but we guarantee that after this session you'll feel more confident working with them and more prepared to take responsibility in a way that's bound to get you noticed back at work.
 
Day 2 (PM): Your personal communication style

Presentation skills become ever more important as you enter more senior roles in marketing, however they are often overlooked when we talk about professional development. Whether it's presenting to a client or your company’s senior management team, the ability to confidently and effectively articulate your ideas go a long way to show you're ready for the next step up. 
 
Focusing on practical ways to increase your confidence, John Scarrott will help you find your personal communication style enabling you to present with increased credibility, professionalism and impact in this informative session.
 
Day 3: Becoming an authentic leader

In today’s volatile and uncertain world, there has never been a greater need for strong leadership at all levels. Yet often we are called up into leadership roles without having the opportunity to first fully explore what this means for us and how we can lead in a way that feels congruent to our values, beliefs, strengths and purpose.   Emma Shelton-Smith, Leadership Coach and talent consultant, leads the final day of our programme, providing you with a much deeper understanding of your authentic brand of leadership, covering:
  • Management versus leadership
  • The role of the leader
  • Who are you as a leader?
  • Building authenticity
  • Staying on course as a leader
who should attend?
This programme is ideally suited for new managers or those about to apply for marketing and account management roles in marketing agencies or consultancies.

This intensive and highly interactive programme of activity will focus on developing self-knowledge and confidence alongside the skills and competencies required to manage campaigns as well as a team to achieve personal and business goals.

Delegates will be expected to have a minimum 2 years business experience in a relevant and related field. Typical roles will include Marketing Manager, Digital Marketing Manager, Social Manager, Content Manager, Account Manager, Project Manager, Marketing Executive, Digital Marketing Executive, Marketing Coordinator etc.

Companies may send teams of individuals to encourage cross functional cooperation and development.
tutors

Jack Lowman, Found and author, Hack Yourself

Jack is Deputy Director of Marketing for the UK’s leading youth charity, The Prince’s Trust, and Founder and Author of the training company and book, Hack Yourself.

At The Prince’s Trust, Jack leads the marketing and digital department whose responsibilities are UK-wide and include brand management, advertising and digital communications.

Previously, Jack was Group Marketing and Communications Manager in the private sector for events agency, Crown Group. Here he managed the full marketing mix across nine businesses.
Jack’s successful cross-sector career has also seen him hold posts at the Big Lottery Fund, where he headed-up the regional communications team, and at safety charity ROSPA.

He is also a Trustee for The Graeme Robertson Trust that helps young people into creative industries, and mentors for Google and the DMA.
Jack’s training company, Hack Yourself, uses hacking mentality and techniques to help individuals and teams reach peak performance.

Tim Hamill F IDM, Director, Data Ketchup

Tim is a founding partner of Data Ketchup, a data driven consultancy specialising in getting businesses better ROI through data driven insights and solutions.  The company has recently added a powerful data driven SEO capability, and is now helping companies get fast, relevant and effective results.

He has held senior positions at Royal Mail, supporting the strategic development of the company pre and post privatisation, covering marketing, commercial development, Sales and partnership development.

He ran the Mail Media Centre where he significantly increased engagement with UK top 100 advertisers and their agencies through research, product development, marketing channels and new industry partnerships.

Recent highlights have been the successful launch of a brand new media and data planning division at Royal Mail which is successfully working on an ongoing basis with some of the UK’s biggest advertisers, and winning awards.

He is a member of the Institute of Direct and Digital Marketing Data Council, a member of their educational advisory board, and is also a tutor on IDM courses, and has been an awards judge for the DMA.  

John Scarrott, Trainer and Coach

John is a trainer and coach. He works with business leaders and their teams in the marketing, design and creative community to grow their skills of influence when selling, speaking & presenting and networking. He supports them to communicate effectively, connect with impact and achieve positive outcomes.

A former Membership Director for the Design Business Association, John has 20+ years’ experience working with the marketing, design and creative consultancy community.

He speaks at industry events on a regular basis and writes for The Drum and Design Week where he has regular columns on the subject of Influential Communication. He also publishes his own newsletter called Designing Influence.
venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

Becky is a fantastic and engaging tutor. I feel I have acquired many new skills to help me develop as a copywriter and a marketer. Really interesting content. Could have happily picked Becky’s brain all day ... thanks for having me!

Andy Currums,
Project Manager, Impact Marketing

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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