Nick Crawford, Director and Principal Consultant, Twist Consultancy Ltd
Drawing on a career which begin heading up call centre teams, developed into customer experience measurement and then moved to data led online campaigns, Nick’s mission is to help businesses win & retain customers with relevant & engaging marketing.
Drawing on over 15 years agency & client side delivery experience across B2C & B2B, Nick created Twist Consultancy providing data-driven strategic planning and training to improve how brands connect to people.
B2B Client and customer retention has been a major part of his career, As Senior Account Director, Nick headed up a dedicated client team of 6 including 3 Account Directors, across multiple senior client stakeholders, with a total retained annual account revenue in excess of £3m.
In addition to his consultancy, Nick Tutors for the IDM and is an elected member of the DMA Email council.