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You will learn to:

  • Understand what Influencer Marketing is and it’s many different faces
  • Recognise how Influencer Marketing  fits within the marketing mix and how to find the right influencers for your brand
  • Build a compelling proposition for your influencers
  • Understand the ladder of engagement to maximise your Influencer programme
  • Appreciate the legal guidelines around Influencer Marketing
  • Define a measurement framework

Course availability 

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 10+

NB: Prices above subject to VAT.

Course information

programme
What is Influencer Marketing in today’s world
  • More than just a celebrity Endorsement
  • How has the online world changed the sphere of Influence
  • Understanding why it’s so powerful
  • The importance of building a relationship
  • How to make the ‘Connected Consumer’ a friend
How to find the right Influencer for your brand
  • Identify the right influencer through segmentation, targeting and positioning
  • Link an influencer back to your brand values and customer personas
  • Perform effective influencer outreach – an insight into useful tools and paid vs non-paid
  • Set your objectives – be clear about deliverables
How to get the most out of your Influencer Relations
  • Deliver a compelling proposition for your Influencers
  • How to negotiate effectively with Influencers
  • The ladder of engagement to maximise your influencers – pinpoint and scale
  • How your customers can become your influencers
Embracing Social Media to support your Influencer Strategy
  • How to integrate the Influencer Activity into your social media channels
  • The power of Communities
  • The importance of listening to your customers
  • Why brand advocates are critical to success
Integration across the marketing mix
  • The importance of creating strong content
  • Creativity is needed to make an impact
  • Influencers and PR
  • Understand the power of external link building
  • How Influencer marketing can drive SEO
What does success look like?
  • Understand the legal guidelines
  • Best practices to maximise your spend
  • When is it time to move on with a particular Influencer
  • How to measure its success 
who should attend?

In a world where consumers are on 24/7 and constantly bombarded by media messages, brands cannot ignore the power of influence on consumers.  But how can you determine which ‘Influence’ is most effective and how to harness the power of Influencers within your marketing strategies.  Those who attend this course will learn how to deliver a successful Influencer marketing strategy and the opportunities that are available for brands to really leverage Influencers to engage a target audience, increase brand loyalty and drive results.

This course is for those who currently work in marketing, social media or PR teams (or have responsibility for all) within an organisation and want to ensure they are up to date with current best practices and strategies.

tutors

Nicola Renshaw, Managing Director, Renshaw Communications

Nicola has over 18 years in house experience at large B2B Brands, including BT, Dunhill and Avaya where she lead Marketing and PR teams that delivered cross media Marketing strategies and ROI driven campaigns.  

More recently she ran the PR for a SAAS business focusing on digital transformation software in the media & technology sectors.
venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

Rob was the speaker at a Mobile Marketing course my colleagues and I attended at the Institute of Direct and Digital Marketing. This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I...

Flavia Trifogli,
European CRM Manager at Carphone Warehouse

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