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Copywriting for GDPR

Operational level | 1-day course

This course will tell you how to structure your GDPR messaging so that you say the right things, in the right way. What marketers can and cannot do or say when seeking permission to market under the GDPR.

Copywriting for GDPR

GDPR - Day With an Expert

The General Data Protection Regulation (GDPR) comes into force on 25 May 2018 to regulate the processing of personal data and will change the ways in which every marketer works. Learn how to adapt your marketing to the GDPR in detail.

GDPR - Day With an Expert

GDPR Consent: When and how it applies to marketing

Operational level | 2-hour evening course or webinar

Using consent can build trust but there are consequences to getting it wrong. We will take you through the high standards set under GDPR and when to use it.

GDPR Consent: When and how it applies to marketing

GDPR for Fundraisers

Overview level | 1-day course

This course will give you confidence in dealing with the new EU data protection regulations (GDPR) and give a special focus on those elements of particular concern to charity fundraisers.

GDPR for Fundraisers

GDPR Legitimate Interests: When and how it applies to marketing

Operational level | 2-hour evening course or webinar

This course will guide you through what relying on GDPR Legitimate Interests means, how it differs from GDPR Consent and the processes you need to follow.

GDPR Legitimate Interests: When and how it applies to marketing

GDPR: Essentials

Overview level | 1-day course

All forms of marketing will be affected by the GDPR. This course will take you through the new rules for processing personal data, profiling, consent & individual rights.

GDPR: Essentials

GDPR: Essentials B2B

Overview level | 1-day course

B2B marketers must prepare for when the GDPR comes into force. This course will give a comprehensive overview of the GDPR and the preparations B2B marketers need to make to be compliant in time.

GDPR: Essentials B2B

GDPR: In Practice

Operational level | 1-day course

Develop a strong working knowledge of the GDPR using real workplace scenarios. Learn how the GDPR will affect you and your business with practical examples and guides.

GDPR: In Practice

GDPR: The Basics

Overview level | 2-hour evening course

This course is designed to give you the fundamentals of the GDPR. All companies that process personal data will need comply in order to avoid potentially huge fines.

GDPR: The Basics

Profiling, Segmentation and Targeting under the GDPR

Operational level | 2-hour evening course

Businesses need to ensure that all profiling has met the core GDPR requirements. This course, validated by the DMA, provides clear guidance to ensure your profiling activities are fully compliant

Profiling, Segmentation and Targeting under the GDPR

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Solid, practical and varied training. All sessions were delivered to a really high standard. I feel much more equipped with the necessary skills within the marketplace. I would definitely recommend!

Claire Robinson PG Dip IDM,
Digital Marketing and Insights Manager, Vodafone

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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