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During this course you will gain:

  • A solid working knowledge of the practical implications of the General Data Protection Regulation (GDPR) to help you avoid heavy fines and damage to your business’ reputation.

Course availability 

Please get in touch for more information. Call us on 020 8614 0277 or email on customerservices@theidm.com

Course information

programme
The GDPR Day with the Expert will be structured as follows:

Morning session

Review of all key concepts, hosted by an IDM Subject Matter Expert, to help you complete and enhance your understanding.

Early afternoon session
Update from a member of the DMA Legal Team on the latest guidance from the Information Commissioner’s Office (ICO), including information on the upcoming ePrivacy Directive.

Late afternoon session
Workshop with IDM Subject Matter Expert who can answer your specific questions on how the GDPR will practically apply to your businesses.
 
Delegates can submit questions up to one week before the session for the experts to review, to ensure they can be answered as fully as possible on the day.
tutors

Lesley Tadgell-Foster F IDM, Managing Director, Shelfline Promotional Consultancy

Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.

For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.

For a number of years she was an independent trainer for News International, The Daily Mail and Express Group.  She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.

Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed.  With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.

Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.

Paul Berney was incredibly knowledgeable and skilled at educating. The course was a perfect combination of high level ideas, case studies and hands-on learning.

Noreen McCaffrey Award MobM,
Head of Marketing, Somo Ltd

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