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during this course you will learn to:

  • Delegates will leave this course equipped with practical skills and confidence in:
  • Applying the new GDPR and ePrivacy laws to your marketing campaigns
  • Interpreting the ePrivacy laws and deciding between opt-in versus opt-out
  • The core legal concepts of ‘valid consent’ before you begin any lead generation initiatives or marketing campaigns
  • How profiling, data appending, LinkedIn ‘scraping’ and wealth screening are all impacted by GDPR
  • Delivering compliant email marketing and data sharing campaigns

Course availability 

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 10+

NB: Prices above subject to VAT.

Course information

programme
The Marketing Scenario

We introduce the marketing scenario, we will be using throughout the day, to challenge and reinforce your knowledge of GDPR.

This scenario will be used as a framework for the learning objectives and your questions. Multiple stages in the scenario are designed to test the depth and breadth of your knowledge and your ability to deliver GDPR compliant marketing strategies.

We will be taking a product to market and working our way through the following key legal/marketing challenges.

Lead Generation, including

Data cleansing, data purchasing, newsletter signup, events, web analytics, cookies, data segmentation and prospect profiling

Lead nurturing, including

Data appending/augmentation, content marketing, email and SMS marketing

Sales, including

Account sign-up, dropped basket marketing,

Data flow mapping and process auditing

Whether for a formal Data Privacy Impact Assessment (DPIA) or as part of your audit process, the ability to map the flow of data through your organisation is critical to risk identification and compliance. Before each scenario, we will map the flow of data before completing a GDPR risk assessment.
  • Learn how to use data flow mapping as a compliance tool
  • Identify risks before the regulator
Risk Management
As marketers, we are part of the management team.  We act responsibly, and measure our risk. This session teaches you how to recognise and deal with the real-world challenge of grey…when there is no black and white answer to the question ‘are we compliant?’
How to assess the risk of non-compliance
  • How to build a methodology for identifying and assigning risk including the GDPR requirement for Privacy Impact Assessments.
  • Relater risk to fines and civil monetary penalties issued by the Information Commissioner
Understanding compliance and the Client/Agency relationship

The Regulation places much greater emphasis on managing the supply chain, including people who process data on your behalf (data processors). Learn how to effectively contract and assign risk and responsibility when engaging third parties.

Rights and Responsibilities

With the legal emphasis firmly on valid, verifiable consent, it’s no wonder opt-in is hot topic. Coupled with the requirement to bring to their attention, an individual’s right to say no to marketing, we demonstrate how effective use of marketing skills can increase the number of opt-ins and minimise the number of opt-outs.

Last Chance Q&A

‘Cement’ the days learning by confirming your understanding of the days learning objectives and revisit areas that remain unclear.

Identify information sources that will help you transition classroom learning in to a long-term strategy for privacy management and compliant, effective marketing.

GDPR Checklist

Following the workshop, you will take away an actionable checklist on the key components of GDPR that you can implement in your business immediately.
who should attend?
As GDPR is set to come into effect in May 2018, it is crucial that companies are compliant in order to implement best practice and avoid hefty fines.

This course is ideal for anyone with a basic understanding of GDPR who wishes to be able to practically comply in their day to day marketing activities.

Typically this would fall under the remit of anybody working in marketing, data, compliance or legal departments, with a responsibility for handling data, but as GDPR is becoming such a hot topic, a working knowledge of how to remain compliant can be useful across a much broader spectrum of roles.  
tutors

Duncan Smith, Director, iCompli® Limited

Duncan Smith is a Director of iCompli® Ltd., a specialist consultancy delivering cost-effective compliance solutions in the arena of information law, privacy and corporate social responsibility.

He works closely with clients to implement practical, training and technology-led solutions to help manage both the legal and cultural risks associated with data-driven marketing and information management. He is an excellent keynote speaker and motivator of people who has delivered solutions to a wide cross section of UK industries in both the public and private sectors.

In developing and delivering training courses for many of the UK’s leading Professional Bodies, Duncan has earned a reputation for engaging and motivating staff in some of the ‘driest’ subject matters! Recent clients, including Canon, Allianz, Salesforce and Mercedes Benz have all benefitted from iCompli® ’s strapline ‘Compliance in your language™’ Not just a strapline, it’s how we deliver training.
venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

A very good introduction to copywriting - a good level of tuition without too much information

Chris Dolman,
ATS Euromaster Limited

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