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Learn practical skills and build confidence in:

  • Applying the GDPR and ePrivacy laws to your marketing
  • Interpreting the ePrivacy laws and deciding between opt-in versus opt-out
  • The core legal concepts surrounding valid consent
  • How the GDPR affects profiling, data appending, LinkedIn ‘scraping’ and wealth screening
  • Producing compliant email marketing and data sharing campaigns

Course availability 

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 10+
Central London (W1W 8SS) £549.00 £599.00 2
Central London (W1W 8SS) £549.00 £599.00 10+

NB: Prices above subject to VAT.

Course information

Real Marketing Scenarios

Built around a series of in-depth real-world marketing scenarios, the course will reinforce your knowledge of GDPR by applying it to real situations.

These scenarios are designed to test the depth and breadth of your knowledge and give you the knowledge to deliver GDPR compliant marketing strategies.

We will take a product to market and work our way through the following legal and marketing challenges:

Lead Generation, including:

Data cleansing, data purchasing, newsletter signup, events, web analytics, cookies, data segmentation and prospect profiling.

Lead nurturing, including:

Data appending or augmentation, content marketing, email and SMS marketing.

Sales, including:

Account sign-up and dropped basket marketing.

Data flow mapping and process auditing

Whether for a Data Privacy Impact Assessment (DPIA) or as part of your audit process, mapping the flow of data through your organisation is critical to identify possible problems, understand how to fix them and finally comply with legislation. For each scenario, we will map the flow of data before completing a GDPR risk assessment.

- Learn how to use data flow mapping as a compliance tool.

- Identify risks before the regulator.

Risk Management

Recognise and deal with GDPR grey areas, giving you the confidence to interpret the regulation and assess the various risks of non-compliance.

- How to assess the risks of non-compliance

- How to build a method for identifying and assigning risk, including the GDPR requirement for Privacy Impact Assessments.

- Relate risk to fines and civil monetary penalties issued by the Information Commissioner.

Understanding compliance and the client/agency relationship

The regulation places greater emphasis on managing the supply chain, including people who process data on your behalf, known as data processors. Learn how to write contracts and assign risk and responsibility when working with third parties.

Rights and Responsibilities

With the legal emphasis on valid verifiable consent, it’s no wonder opt-in is a hot topic, coupled with the need to let individuals know about their right to say no to marketing. We show how effective marketing can increase the number of opt-ins and minimise the number of opt-outs.

Last Chance Q&A

Cement what you have learned by revisiting the learning objectives for the day revisiting areas that remain unclear.

GDPR Checklist

Following the workshop, you will take away checklist of the key GDPR components that you can put into place in your business immediately.
who should attend?
This course is designed for anyone with a marketing, data, compliance or legal remit, or anyone with a responsibility for handling data.

As the GDPR is so far-reaching in its implications, a working knowledge of how to be compliant and stay compliant will be crucial across a much broader spectrum of roles.

The GDPR comes into effect in May 2018. This course is ideal for anyone who needs a working knowledge of the GDPR and best-practice to produce compliant marketing campaigns in order to protect their reputation and avoid hefty fines.

Duncan Smith, Director, iCompli® Limited

Duncan Smith is a Director of iCompli® Ltd., a specialist consultancy delivering cost-effective compliance solutions in the arena of information law, privacy and corporate social responsibility.

He works closely with clients to implement practical, training and technology-led solutions to help manage both the legal and cultural risks associated with data-driven marketing and information management. He is an excellent keynote speaker and motivator of people who has delivered solutions to a wide cross section of UK industries in both the public and private sectors.

In developing and delivering his training courses, Duncan has earned a reputation for engaging and motivating staff in some of the ‘driest’ subject matters! 

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

The course went into more detail than I expected, I’ve learnt a lot and have loads to go back and do in the office.

Helen Pettitt,
Senior Digital Media Co-ordinator, University of Southampton

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