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This course will equip you with:

  • An understanding of how GDPR will affect data processing outside the EU
  • Recognition of how GDPR was developed by European Union policy makers
  • Clarity on individual consent and information requirements when processing data in a marketing context
  • An understanding of key definitions and scope, for example:
    • If and when GDPR can affect data processing outside of the European Union
    • The definition of personal data under new legislation
    • Consent and when it is necessary to obtain it
    • How these changes affect processing
  • Contextual understanding of Data Processor’s liability
  • Knowledge and understanding of individual rights, such as The Right to Erasure
  • Practical understanding of how this will impact your database

Course availability 

start location member non-member places left
Central London (W1W 8SS) £50.00 £100.00 8

NB: Prices above subject to VAT.

Course information

programme

GDPR, or a similar piece of legislation, will still be implemented by the UK Government post-Brexit. Therefore it is imperative that companies are prepared to be compliant when processing personal data within and outside of the European Union.   Any company based in the UK that trades with the EU will be affected and need to comply to avoid hefty penalties and fines. The current guidance being issued by the Information Commissioner’s Office and the Digital Marketing Association is that Brexit should not impede the implementation of GDPR.

In order to help companies prepare for this, this course has been developed alongside the Digital Marketing Association and GDPR External Working party by the Institute of Digital Marketing.

Key areas covered by this course include:

The importance of Data Protection to Marketers

  • Why was the regulation necessary?
  • What is the scope of GDPR?
  • How will it be enforced and what penalties are associated with GDPR?
What’s changed under GDPR?
  • The Data Protection Act 1998 vs. GDPR
  • An Overview of Data Protection
  • An Overview of GDPR
Data
  • How to define Personal Data and a Data Subject
  • Various and special categories of data
Obtaining consent
  • How Consent is defined
  • How to obtain consent under new legislation
Legitimate interests
  • How Legitimate Interests are defined
  • The conditions around Legitimate Interests
Profiling
  • How Profiling is defined under GDPR
  • The legal implications of Profiling
  • Legislation for direct marketing Profiling
Objections to profiling
  • Communicating the right to object to data subjects
Essential information you must provide to data subjects
  • Icons
The rights of individual data subjects
  • Specific rights of individuals under GDPR
  • The Right to Erasure
  • Data portability and retention of data for suppression
Records of processing and database implications
  • The level of proof required for legitimate consent
Data processors
  • The obligations of Data Processors for compliance
Data breach
  • The obligations around notifying of data breaches
The accountability of Data Protection Officers
  • Overview of accountability
  • How to appoint a Data Protection Officer
  • General Data Security
GDPR on an international scal
  • How to transfer Personal Data overseas
  • Remaining accountable on cross-border campaigns
Looking ahead
  • How your company can prepare for GDPR
tutors

Duncan Smith, Director, iCompli® Limited

Duncan Smith is a Director of iCompli® Ltd., a specialist consultancy delivering cost-effective compliance solutions in the arena of information law, privacy and corporate social responsibility.

He works closely with clients to implement practical, training and technology-led solutions to help manage both the legal and cultural risks associated with data-driven marketing and information management. He is an excellent keynote speaker and motivator of people who has delivered solutions to a wide cross section of UK industries in both the public and private sectors.

In developing and delivering training courses for many of the UK’s leading Professional Bodies, Duncan has earned a reputation for engaging and motivating staff in some of the ‘driest’ subject matters! Recent clients, including Canon, Allianz, Salesforce and Mercedes Benz have all benefitted from iCompli® ’s strapline ‘Compliance in your language™’ Not just a strapline, it’s how we deliver training.
venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

time
18:00 - 20:00
Extremely useful for people who want to have an understanding of the subject of data and how that can improve ROI

Riccardo Mogavero,
Performance Data and Insight Manager, Zenith Optimedia

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