GDPR, or a similar piece of legislation, will still be implemented by the UK Government post-Brexit. Therefore it is imperative that companies are prepared to be compliant when processing personal data within and outside of the European Union. Any company based in the UK that trades with the EU will be affected and need to comply to avoid hefty penalties and fines. The current guidance being issued by the Information Commissioner’s Office and the Digital Marketing Association is that Brexit should not impede the implementation of GDPR.
In order to help companies prepare for this, this course has been developed alongside the Digital Marketing Association and GDPR External Working party by the Institute of Digital Marketing.
Key areas covered by this course include:
The importance of Data Protection to Marketers
- Why was the regulation necessary?
- What is the scope of GDPR?
- How will it be enforced and what penalties are associated with GDPR?
What’s changed under GDPR?
- The Data Protection Act 1998 vs. GDPR
- An Overview of Data Protection
- An Overview of GDPR
- How to define Personal Data and a Data Subject
- Various and special categories of data
- How Consent is defined
- How to obtain consent under new legislation
- How Legitimate Interests are defined
- The conditions around Legitimate Interests
- How Profiling is defined under GDPR
- The legal implications of Profiling
- Legislation for direct marketing Profiling
Objections to profiling
- Communicating the right to object to data subjects
Essential information you must provide to data subjects
The rights of individual data subjects
- Specific rights of individuals under GDPR
- The Right to Erasure
- Data portability and retention of data for suppression
Records of processing and database implications
- The level of proof required for legitimate consent
- The obligations of Data Processors for compliance
- The obligations around notifying of data breaches
The accountability of Data Protection Officers
- Overview of accountability
- How to appoint a Data Protection Officer
- General Data Security
GDPR on an international scale
- How to transfer Personal Data overseas
- Remaining accountable on cross-border campaigns
- How your company can prepare for GDPR