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During this course you will learn to understand:

  • The range of social media crises and the impact they can have on a brand
  • Top tips from real examples of crises that were both unsuccessfully and successfully managed
  • Review a range of team structures to support agile decision making and avert an escalation of the crises
  • Create a crisis management plan for your organisation 
  • Experience an example crisis to test your capabilities and nerve

Course availability 

Please get in touch for more information. Call us on 020 8614 0277 or email on customerservices@theidm.com

Course information

programme
1. Understand the range of social media crises and the impact they can have on a brand
  • What is a social media crisis?
  • How to spot a crisis looming
  • How to gauge the risk to your business of a social media crisis
  • Examples of different types of social media crises

2. Top tips from real crises
  • How brands get a crisis wrong - including unsuccessful management examples
  • How brands get a crisis right - including successful management examples
  • How to turn a crisis into an opportunity – managing the post-crisis environment
 3. Review a range of team structures to support agile decision making and avert a crisis escalation
  • Structuring your team for success
  • Control versus autonomy – where should you be?
  • What is agile decision making?
 4. Learn how to create a crisis management plan for your organisation
  • What is a crisis management plan?
  • Who owns the plan and how do you implement it?
  • How do you ensure you are ready to respond?
 5. Experience a "real" crisis to test your capabilities and nerve
  • Practical exercise of a social media crisis
  • Exercise review to critique the experience
who should attend?
Many businesses have not interrogated their social media crisis management capabilities and find out too late that they are not prepared.

Using a combination of tutoring, case studies and practical exercises, this course will prepare you to make an honest assessment of your organisation’s crisis management capabilities and give ideas to make any changes needed to protect your brand.

This course is for:

Brand owners, business leaders and social media managers who want to make sure their organisation is ready to respond effectively to a potential social media crisis.

It is also suitable for graduates of the Professional Certificate in Social Media who are looking to develop their knowledge further.
tutors

Julie Atherton F IDM, Managing Director, Small Wonder

A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.
venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

After attending the IDM summer school in 2004 I got my first job at TEQUILA\ London as a Junior Account Executive working on Intel. Attending the IDM summer school cemented my passion for working in Marketing. I learnt more about the Direct Marketing...

Samantha Peters,
Account Director, Dare

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